NEW GUIDELINES FOR TV COMMERCIALS. WHAT CHANGES WILL THEY BRING?

28. 12. 2022 The current EU directive on audiovisual media services significantly modifies the legal limits for conventional advertising on commercial stations. Martin Procházka, Research Analysts, Knowlimits, outlines how the news will affect broadcasting and analysis. The original limit was 12 minutes (20%) for each broadcast hour separately. The new regulation is still based on the 20% limit,… Continue reading NEW GUIDELINES FOR TV COMMERCIALS. WHAT CHANGES WILL THEY BRING?

FROM ADVERTISEMENTS TO ARTIFICIAL INTELLIGENCE. HOW HAS ADVERTISING IN THE CZECH REPUBLIC CHANGED IN 30 YEARS?

27. 12. 2022 The creation of advertisements has changed fundamentally over the past decades, as has consumer perception of them. So what are consumers receptive to most now? And how are marketers making their jobs easier with AI? “The Velvet Revolution in November 1989 swept away the communists and brought a fresh wind of endless opportunities for economic… Continue reading FROM ADVERTISEMENTS TO ARTIFICIAL INTELLIGENCE. HOW HAS ADVERTISING IN THE CZECH REPUBLIC CHANGED IN 30 YEARS?

REFLEX’S PICK: THIS YEAR’S CHRISTMAS ADS, WHICH ARE A TRULY BIZARRE SPECTACLE!

24. 12. 2022 Christmas commercials have somehow become part of our Christmas experience. From the time I was a little boy, Santa relied on Home Credit and then hopped on a Coca-Cola truck and took off around the world. New Christmas commercials are made every year. But not every year they succeed. They’re a pretty specific genre that… Continue reading REFLEX’S PICK: THIS YEAR’S CHRISTMAS ADS, WHICH ARE A TRULY BIZARRE SPECTACLE!

CZECH CHRISTMAS CAMPAIGNS WANT TO AVOID CLICHÉS

23. 12. 2022 Many Christmas campaigns on the Czech market have in common an effort to avoid clichés or sentimentality. Christmas campaigns have been running on the Czech market since the end of October this year. The festive advertising spots usually focus on well-being and spending time together. Even so, many of them try to avoid common clichés.… Continue reading CZECH CHRISTMAS CAMPAIGNS WANT TO AVOID CLICHÉS

MEDIA IN CR AT CHRISTMAS: MAINLY TV, THEN READING BOOKS AND VIDEOS

22. 12. 2022 Watching TV is by far the most popular Christmas media activity among Czechs. Czech fairy tales and czech films are the most frequently watched, with the most popular title being the fairy tale Three Nuts for Cinderella. Watching television is by far the most popular Christmas media activity of the Czechs. The majority (81%) plan… Continue reading MEDIA IN CR AT CHRISTMAS: MAINLY TV, THEN READING BOOKS AND VIDEOS

CZECHS MAINLY ASSOCIATE COCA-COLA AND KOFOLA WITH CHRISTMAS

22. 12. 2022 Of the respondents who associate a particular brand with Christmas, about half of them mentioned Coca-Cola and Kofola. More than a fifth (22%) of the Czech online population aged 15 and over associate a specific brand with Christmas. The brands most commonly associated with Christmas are Coca-Cola and Kofola. This was reported by about half… Continue reading CZECHS MAINLY ASSOCIATE COCA-COLA AND KOFOLA WITH CHRISTMAS

TV SETS UP CHRISTMAS SCHEDULE, REGULAR SHOWS END

19. 12. 2022 Since the December 19th, the largest domestic TV stations will start Christmas broadcasts. most of the regular programmes are going on Christmas break. Major domestic TV stations are switching to Christmas programming schedules. In the week of 19 December, there are still episodes of the series Good News (Wednesday) and Don’t Worry About Me (Thursday)… Continue reading TV SETS UP CHRISTMAS SCHEDULE, REGULAR SHOWS END

VOYO IS CHANGING THE WHOLE CME, SAYS NOVA’S NEW CEO DANIEL GRUNT

15. 12. 2022 Daniel Grunt will be CEO of TV Nova from January. Here is an interview he gave for the print edition of Lupa 3.0 Daniel Grunt is behind the development of Nova TV’s digital activities, including the Voyo app. The experienced media manager had already led the internet division at the Barrandov headquarters of the commercial… Continue reading VOYO IS CHANGING THE WHOLE CME, SAYS NOVA’S NEW CEO DANIEL GRUNT

TV RATINGS ON CHRISTMAS EVE? WELL ABOVE THE YEARLY AVERAGE

15. 12. 2022 On 24 December, Czechs spend over 6 hours watching TV and Christmas Eve is one of the highest TV viewing days of the year. According to a survey by Atmedia, a trade representative of nearly 30 thematic TV stations, an average of 82% of viewers aged 4 and over have turned on the TV on… Continue reading TV RATINGS ON CHRISTMAS EVE? WELL ABOVE THE YEARLY AVERAGE

CME AND TV NOVA ANNOUNCE ORGANISATIONAL CHANGES TO SUPPORT GROWTH AND DIGITAL TRANSFORMATION

14. 12. 2022 The management of CME and TV Nova announce significant changes in the organisational structure of both companies. These changes are intended to further support not only the rapid growth of the group as a whole, but also its digital transformation. The new CEO of TV Nova will be Daniel Grunt from 1 January, who will… Continue reading CME AND TV NOVA ANNOUNCE ORGANISATIONAL CHANGES TO SUPPORT GROWTH AND DIGITAL TRANSFORMATION

TV NOVA IN SPRING: SERIES ZLATÁ LABUŤ, JEDNA RODINA OR ODZNAK VYSOČINA

7. 12. 2022 TV Nova has unveiled five series for its spring 2023 broadcast. Among them are series that are brand new and those that continue with new episodes. In 2023, Nova will launch several new series or premiere episodes in the original feature genre that build on stories already in the works. Most of them will start… Continue reading TV NOVA IN SPRING: SERIES ZLATÁ LABUŤ, JEDNA RODINA OR ODZNAK VYSOČINA

THE 15+ POSITIONS RATINGS ARE HELD BY NOVA AND PRIMA, ČT LEADS IN NOVEMBER

5. 12. 2022 Czech television is the strongest TV group in November in the universal audience over 15 years of age in terms of all-day viewership. The position of the commercial groups Prima and Nova is balanced in this audience category. The Czech Television stations remained the strongest TV group in November in terms of all-day viewership in… Continue reading THE 15+ POSITIONS RATINGS ARE HELD BY NOVA AND PRIMA, ČT LEADS IN NOVEMBER

BINANCE LAUNCHES ITS FIRST COMMERCIAL IN THE CZECH REPUBLIC, WITH RONALDO

28. 11. 2022 The TV commercial is another step for crypto exchange Binance to communicate to the public in the Czech Republic. Cryptocurrency exchange Binance has launched its first TV spot in the Czech Republic. It ties in with the football World Cup in Qatar and features Cristiano Ronaldo as its main face. In the TV spot, Ronaldo… Continue reading BINANCE LAUNCHES ITS FIRST COMMERCIAL IN THE CZECH REPUBLIC, WITH RONALDO

THE FESTIVE SEASON IN BRITISH RETAIL GOT OFF TO AN EARLY START THIS YEAR

25. 11. 2022 It´s Christmass already knocking on the door and the holiday season in british retail has started early this year. The cost of living crisis is forcing struggling shoppers to spread their Christmas shopping over a longer period and supermarkets are responding by deploying festive campaigns earlier. In the traditional bastion of Christmas advertising, Britain, supermarkets… Continue reading THE FESTIVE SEASON IN BRITISH RETAIL GOT OFF TO AN EARLY START THIS YEAR

PRIMA WILL AGAIN PRESENT A COMEDY AT HOME ON CHRISTMAS EVE

25. 11. 2022 The Christmas broadcast of television Prima is based on traditional programmes, on Christmas eve it will broadcast a comedy alone at home. Prima Television will again broadcast the comedy Home Alone on Christmas Eve this year, followed by the romantic film Always Together. The evening will be rounded off by the comedy Mothers on the… Continue reading PRIMA WILL AGAIN PRESENT A COMEDY AT HOME ON CHRISTMAS EVE

DEPLOYMENT OF HBBTV TARGETED ADVERTISING BOOSTED AT 2022 SYMPOSIUM

24. 11. 2022 Major industry players are taking action to firmly deploy the HbbTV specification for Targeted Advertising, HbbTV-TA, in the European market, opening possibilities for new monetisation opportunities for broadcasters, advertisers and manufacturers. This was one of the developments discussed at the 10th HbbTV Symposium and Awards 2022. The annual key summit of the connected TV industry,… Continue reading DEPLOYMENT OF HBBTV TARGETED ADVERTISING BOOSTED AT 2022 SYMPOSIUM

ČSÚ: VIEWERSHIP OF PAID ONLINE VIDEOS IN THE CZECH REPUBLIC IS GROWING RAPIDLY

23. 11. 2022 The number of people watching paid online videos in the Czech Republic has increased by more than a third in a year, new data from the czech statistical office shows. Shows on pay-per-view internet video channels (SVOD) such as Netflix and HBO Max were watched by 22% of people aged 16 and over in the… Continue reading ČSÚ: VIEWERSHIP OF PAID ONLINE VIDEOS IN THE CZECH REPUBLIC IS GROWING RAPIDLY

MOST SUBSCRIBERS WOULDN’T LEAVE THE SVOD BECAUSE OF THE ADVERTISING

23. 11. 2022 56% of users of paid VOD services would not stop using them even if they newly included advertising, research by Atmedia has shown. A majority of users of paid VOD services (56%) would not stop using them even if they newly included advertising. The Atmedia index results show that the vast majority of them made… Continue reading MOST SUBSCRIBERS WOULDN’T LEAVE THE SVOD BECAUSE OF THE ADVERTISING