ISIC: ONLY 40% OF STUDENTS CONSIDER CZECH MEDIA TO BE TRUSTWORTHY

12. 7. 2025 | 2 min read Less than half of students over the age of 18 believe that Czech media are trustworthy, while 10% hold the opposite view, according to a survey by GTS Alive, published by ISIC.

CZECHS LIKE BRAND MASCOTS, BUT THEY DON’T CONVINCE THEM TO BUY

11. 7. 2025 | 4 min read Brand mascots are generally liked by Czechs in advertisements, but they don't usually convince them to buy, according to the results of a representative survey by MNForce.

POWER OUTAGE AFFECTS TV VIEWING

11. 7. 2025 | 3 min read TV viewing during the blackout: dramatic drop in affected areas offset by growth in other regions.

ONEPLAY IS FUNDAMENTALLY CHANGING THE MARKET, MORE CONSOLIDATION TO COME, EXPECTS HEAD OF PRIMA JAN MAXA

8. 7. 2025 | 1 min read Jan Maxa, former head of digital at ČT, is working on a new content strategy for the Prima streaming platform.

CZECHS DISLIKE POOR QUALITY AND CONSTANT REPEATS ON TELEVISION

8. 7. 2025 | 2 min read The lack of quality programmes and constant repeats of old ones are among the most pressing problems with television programming.

ČT WAS THE STRONGEST IN THE FIRST HALF OF THE YEAR, BUT NOVA GREW THE MOST

8. 7. 2025 | 4 min read Despite a decline, Czech Television maintained its highest share of all-day viewing in the universal 15+ group in the first half of this year. However, Nova recorded the highest growth, winning in the younger viewer categories and in prime time.

CZECH AUDIOVISUAL INDUSTRY SLUMPED LAST YEAR, BUT LOCAL VOD AND ADVERTISING GREW

6. 7. 2025 | 3 min read The Czech audiovisual industry took a break in 2024 amid unfavourable incentives and focused on preparing conditions for new growth, with Czech VOD production and advertising on the rise.

THE EUROPEAN CTV MARKET NEEDS TO STEP UP, ADVERTISERS WANT RESULTS

5. 7. 2025 | 4 min read The CTV advertising market demands accountability and concrete results from investments. Europe still lags behind the US in this regard, writes William Jones of Adform.

ONEPLAY WILL ALLOW FORWARD REWINDING OF PRIMA GROUP CHANNELS

3. 7. 2025 | 2 min read Oneplay is changing the rewind options for Prima Group channels. However, it will only be possible to skip some of the adverts, as ad blocks remain protected.

KNOWLIMITS REMAINS THE LARGEST MEDIA AGENCY, OMNICOM THE LARGEST NETWORK

3. 7. 2025 | 3 min read COMvergence has updated its ranking of media agencies and networks based on client advertising volumes for 2024. Knowlimits remains the largest media agency in terms of volume, while Omnicom Media Group is the largest media agency network.

CNN PRIMA NEWS TO LAUNCH AN OFFENSIVE FOR ELECTION COVERAGE IN AUGUST

2. 7. 2025 | 10 min read CNN Prima News is planning the most extensive election coverage for this year’s parliamentary elections. At the same time, it is undergoing a digital transformation aimed at achieving maximum reach across domestic news platforms.

ČT, NOVA AND PRIMA SWITCH TO SUMMER PROGRAMME. SERIES, FILMS AND ENTERTAINMENT RETURN

30. 6. 2025 | 2 min read The main television stations have launched their summer programming schedules. Evenings will feature reruns of series, films, crime dramas and entertainment.

NEW TV CURRENCY? MORE DATA, MORE GRPs, MORE QUESTIONS FROM CLIENTS

29. 6. 2025 | 7 min read The expansion of out-of-home viewership in Poland has brought a more accurate picture of the audience, but also debates with advertisers and agencies, said Wojciech Kowalczyk in the third part of Atmedia’s Expert Talks.

16 BRANDS ENTERED THE CZECH MARKET THIS YEAR, INCLUDING WOOLWORTH AND BLUKIDS

27. 6. 2025 | 5 min read In the first half of the year, 16 new brands entered the Czech market, dominated by fashion and gastronomy.

ZLATÝ STŘEDNÍK PUBLISHES SHORTLIST, MSL LEADS THE WAY

26. 6. 2025 | 2 min read Zlatý středník has announced the finalists for its 23rd annual awards. MSL Czech Republic received the most nominations, while Jsme Fér and Plzeňský Prazdroj received the most nominations from clients.

AKA ANNOUNCES EFFIE, APPLICATIONS CAN BE SUBMITTED UNTIL 24 AUGUST

26. 6. 2025 | 2 min read The Association of Communication Agencies announces the 28th annual Effie Awards Czech Republic competition.

45% OF CZECHS HAVE A NEGATIVE PERCEPTION OF AI IN NEWS REPORTING

25. 6. 2025 | 4 min read Most of the Czech population believes that readers should be informed if a news story was written by AI without the involvement of a journalist, according to a survey.

PRIMA ORIGINALS IS CHANGING TO FRIENDS PRODUCTION

25. 6. 2025 | 1 min read Under its new name, Friends Production wants to produce not only for Prima, but also for other entities.