RESEARCH: THE CZECHS HAVE A CONTRADICTORY ATTITUDE TOWARDS ARTIFICIAL INTELLIGENCE

8. 9. 2024 The last year has seen great progress in generative artificial intelligence. How does the general public view this revolution? What concerns and hopes does Gen AI bring with it? That’s what Ipsos found out in its AI Monitor survey. Czechs’ knowledge of AI is behind the global average More than half of Czechs (56%) say… Continue reading RESEARCH: THE CZECHS HAVE A CONTRADICTORY ATTITUDE TOWARDS ARTIFICIAL INTELLIGENCE

MOST YOUNG PEOPLE WANT COMPANIES TO DO MORE IN SUSTAINABILITY

7. 9. 2024 As many as 69% of Gen Z youth believe companies could and should be doing more to enable consumers to make more sustainable purchasing decisions, according to a Deloitte survey. Fast fashion is avoided by 37% of Czech Generation Z and 33% of domestic millennials. Around 70% of young people in the Czech Republic actively… Continue reading MOST YOUNG PEOPLE WANT COMPANIES TO DO MORE IN SUSTAINABILITY

COMMERCIAL DIRECTOR VLADIMIR POŘÍZEK TO LEAVE PRIMA GROUP

6. 9. 2024 Television group Prima and its representative Media Club have begun a search for a new commercial director. He will replace the outgoing Vladimír Pořízek. According to several reliable sources MediaGuru.cz, the current commercial director of the Prima TV group, Vladimír Pořízek, will leave his position. It should end at the end of the first quarter… Continue reading COMMERCIAL DIRECTOR VLADIMIR POŘÍZEK TO LEAVE PRIMA GROUP

THE VOD AND FAST SEGMENT IS HEADED BY PETR KRÁL, WHO REPLACES JOSEF BENES

5. 9. 2024 The Prima Group has announced the appointment of Petr Kral to head the video-on-demand (VOD) and FAST channel segments. At the beginning of September, Petr Král, online project manager, took over as director for the VOD and FAST segment within Prima Group, replacing Josef Beneš, the current director of VOD services at Prima Group ,… Continue reading THE VOD AND FAST SEGMENT IS HEADED BY PETR KRÁL, WHO REPLACES JOSEF BENES

DEMAND FOR TV ADVERTISING EXCEEDS CAPACITY EVEN ON ATMEDIA

4. 9. 2024 The thematic stations represented by Atmedia are also struggling to fill their advertising space. They cannot place up to one fifth of the GRPs demanded. The representation of thematic TV stations by Atmedia is also experiencing a growing demand for TV advertising that exceeds its capacity this year. The recent expansion of the number of… Continue reading DEMAND FOR TV ADVERTISING EXCEEDS CAPACITY EVEN ON ATMEDIA

STAROPRAMEN IS THE FIRST BRAND TO USE VERTICAL INJECTION IN TV

3. 9. 2024 Staropramen will use vertical injection for its new campaign with Orlando Bloom. It launches from Tuesday 3 September. Pivovary Staropramen, which belongs to the international Molson Coors group, is the first brand to use the brand new format of vertical injection created and offered to advertisers by the Prima group. From Tuesday, 3 September, Prima will… Continue reading STAROPRAMEN IS THE FIRST BRAND TO USE VERTICAL INJECTION IN TV

TV VIEWERS. WHO ARE THEY AND HOW DO THEY SPEND THEIR TIME WITH AND WITHOUT TV?

3. 9. 2024 Watching TV means something different to everyone, and mostly, it doesn’t mean just one thing.

PAW PATROL REPLACES PODCAST. BOOMLAB REVEALS HOW LIFE REALLY CHANGES WITH THE BIRTH OF A BABY

2. 9. 2024 With the birth of children, parents fundamentally change completely all o. But j Data from the BoomLab marketing lab shows exactly what the new babies will do to parents and their purchases. New parents are a royal discipline for marketers a. Compared to their peers who don’t have kids yet, they shop mainly because they… Continue reading PAW PATROL REPLACES PODCAST. BOOMLAB REVEALS HOW LIFE REALLY CHANGES WITH THE BIRTH OF A BABY

PRIMA EXPECTS TO INCREASE ADVERTISING PRICES BY UP TO 20% NEXT YEAR

2. 9. 2024 Trends in the TV advertising market remain unchanged, and advertisers must prepare for further increases in the price of advertising space. The increase in the price of TV advertising in 2025 could be as high as 20% on Prima Group stations and therefore in Media Club, said Prima Group’s CCO, Vladimír Pořízek, in an interview… Continue reading PRIMA EXPECTS TO INCREASE ADVERTISING PRICES BY UP TO 20% NEXT YEAR

CNN PRIMA NEWS STARTED BROADCASTING REGIONAL AND SENATE ELECTIONS

2. 9. 2024 CNN Prima News has launched a special broadcast on Monday, September 2, to cover the regional and Senate elections. As of Monday, September 2, 2024, CNN Prima News has launched a special broadcast on CNN Prima News for the county council and Senate third elections. It will feature debates between the candidates for the county… Continue reading CNN PRIMA NEWS STARTED BROADCASTING REGIONAL AND SENATE ELECTIONS

THE START OF TV AUTUMN: NEW CRIME DRAMAS SUCCEED IN THE FIRST WEEK

2. 9. 2024 The most watched shows of the first week of the autumn broadcast were the new episodes of Crime Angel and the miniseries Docent. New episodes of the detective series Kriminálka Anděl (Nova) and the detective miniseries Docent (CT1) were the most successful non-news programmes of the first week of the autumn broadcast (26 August –… Continue reading THE START OF TV AUTUMN: NEW CRIME DRAMAS SUCCEED IN THE FIRST WEEK

NEWS CHANNELS EXPLOIT NEW DISTRIBUTION CHANNELS, PENETRATE CZECH REPUBLIC

29. 8. 2024 International news channels have been using the internet for their distribution for many years, because it is an easy way to reach viewers. But now video libraries or FAST services are also becoming their new home. It was already clear a few years ago that the Internet environment would become an important distribution channel for… Continue reading NEWS CHANNELS EXPLOIT NEW DISTRIBUTION CHANNELS, PENETRATE CZECH REPUBLIC

SCHOOL IS CALLING, RECALL MANY ADVERTISERS’ ADS

28. 8. 2024 The after-school back-to-school season is upon us, and with it, sponsors are launching back-to-school campaigns. The new school year is approaching and with it, back-to-school campaigns targeting children and their parents are ramping up. They are responsible for purchasing school equipment, which entails a whole range of expenses. Last year, according to a survey conducted… Continue reading SCHOOL IS CALLING, RECALL MANY ADVERTISERS’ ADS

TELEVISION AUTUMN BEGINS. NOVA, PRIMA AND ČT LAUNCH NEWS

26. 8. 2024 In the week of 26 August, the commercial TV channels Prima and Nova will present some of their news for the autumn season. For example, the new series of Kriminálka Anděl, the reality show Honeymoon or the series ZOO and Jedna rodina will return. In the week of 26 August, the biggest domestic TV stations… Continue reading TELEVISION AUTUMN BEGINS. NOVA, PRIMA AND ČT LAUNCH NEWS

MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW

23. 8. 2024 Media Club, a media agency that operates in the media advertising segments, again increased its revenues and profit last year. Revenues at Media Club, which trades advertising in various media segments, increased by almost six per cent year-on-year to CZK 5.7bn last year. Net profit also rose to CZK 677mn. This is according to information… Continue reading MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW

HELL’S KITCHEN STARTS ON TV NOVA ON WEDNESDAY 28TH AUGUST

19. 8. 2024 Nova TV has unveiled the names of the first nine contestants in the new gastronomic reality show Hell’s Kitchen. The first episode of the new reality show Hell’s Kitchen will be presented by TV Nova on Wednesday 28 August at 20:20. The show will thus occupy Wednesday’s prime time. Professional chefs from all over the… Continue reading HELL’S KITCHEN STARTS ON TV NOVA ON WEDNESDAY 28TH AUGUST

PRE-ELECTION DEBATES AND TV NOVA PROGRAMMES: LISTEN TO YOUR CANDIDATES AND PARTIES

19. 8. 2024 The regional elections are only a few weeks away. If you’re still not sure who to vote for, TV Nova’s election debates and election-focused programmes and news can help. A series of 13 debates called V 24: Váš kraj, váš hejtman starts on 21 August on TN Live. Invited are the leaders of parties, movements and… Continue reading PRE-ELECTION DEBATES AND TV NOVA PROGRAMMES: LISTEN TO YOUR CANDIDATES AND PARTIES

MILESTONE REACHED. STREAMING SERVICES ARE USED BY OVER 3 MILLION PEOPLE IN THE CZECH REPUBLIC

14. 8. 2024 The popularity of VOD services in the Czech Republic continues to grow, especially among viewers aged 25-34. However, they are popular across all generations, as confirmed by the Atmedia Index research for the first half of this year, which is regularly conducted by the media representative Atmedia. According to the latest research results, 47 percent… Continue reading MILESTONE REACHED. STREAMING SERVICES ARE USED BY OVER 3 MILLION PEOPLE IN THE CZECH REPUBLIC