GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE

10. 11. 2025 As the streaming landscape becomes more fragmented, TV and film fans are spending more time trying to find something to watch — and as frustration grows, so is their willingness to cancel premium services. Streamers value the flexibility and choice that platforms like Netflix, Prime Video and Disney Plus offer them in the breadth of… Continue reading GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE

ADVERTISERS REACT TO HOLIDAY CREEP BY PUSHING TV SPEND EARLIER

7. 11. 2025 Advertisers used to call the weeks following Halloween heading into Christmas the “hard eight”. Today, the commercial calendar is morphing in the face of altered shopping habits and brands that refuse to wait a month to capture market demand. More than one-fourth (28%) of U.S. consumers (and 37% of millennial consumers) said they had begun… Continue reading ADVERTISERS REACT TO HOLIDAY CREEP BY PUSHING TV SPEND EARLIER

“BIASED,” “BORING,” “CHAOTIC,” AND “BAD”: A MAJORITY OF TEENS HOLD NEGATIVE VIEWS OF NEWS MEDIA, REPORT FINDS

6. 11. 2025 About half of the teens surveyed believe that journalists frequently “make up details, such as quotes” and “pay for sources.” Mary Robb, a social studies teacher at Andover High School in Massachusetts, has been teaching news literacy for 25 years. The longtime educator sees teaching students how to critically read the news and online information… Continue reading “BIASED,” “BORING,” “CHAOTIC,” AND “BAD”: A MAJORITY OF TEENS HOLD NEGATIVE VIEWS OF NEWS MEDIA, REPORT FINDS

NEW DATA: STREAMING SERVICE USERS ARE WASTING MORE TIME LOOKING FOR SOMETHING TO WATCH

5. 11. 2025 U.S. consumers now spend 12 minutes trying to find programming, up from 10.5 minutes in 2023, as many report being `overwhelmed’ by streaming media. Despite all the hype around AI and long-standing efforts to improve content discovery, a new Gracenote study indicates that the problem of finding something to watch on streaming services is not… Continue reading NEW DATA: STREAMING SERVICE USERS ARE WASTING MORE TIME LOOKING FOR SOMETHING TO WATCH

CHRISTMAS CREEP IS HERE AGAIN

3. 11. 2025 Brands and retailers on both sides of the Atlantic are bringing forward the launch of their holiday advertising campaigns, partly in response to consumers bringing forward their spending plans.   What’s happening In the UK, Halloween was barely over before several supermarkets, including Sainsbury’s and Asda, aired their Christmas ads for the first time over the weekend. John Lewis, the department store which has come to “own” Christmas in the UK, launched its annual offering on 4… Continue reading CHRISTMAS CREEP IS HERE AGAIN

THE FESTIVE FORMULA: HOW TO WIN LASTING AUDIENCE ATTENTION THIS CHRISTMAS

2. 11. 2025 Christmas ads may be big business, but attention is hard won. Lumen’s Mike Follett reveals how advertisers can sustain festive impact year after year. For most of us, this time of year is about barbeques, beaches and sunburn – not sleigh bells and Santa hats. But for adland, Christmas is bigger in August than it… Continue reading THE FESTIVE FORMULA: HOW TO WIN LASTING AUDIENCE ATTENTION THIS CHRISTMAS

STUDY AUSTRALIA: THE OTHER HALF OF THE ATTENTION EQUATION

1. 11. 2025 We’ve all become obsessed with attention as a media metric. As marketers, we’ve spent the past few years fixated on measuring how long people look at our ads, how engaged they are, and which channels deliver the most eyeball time. But we’re missing something fundamental: before anyone can pay attention to your ad, they first… Continue reading STUDY AUSTRALIA: THE OTHER HALF OF THE ATTENTION EQUATION

GEN AI CREATIVE FINDS GROWING ACCEPTANCE

1. 11. 2025 The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached. “We have seen a shift in client openness to fully AI-developed campaigns,” Christian Pierre, global chief intelligence officer, Gut, told Digiday, as he described a… Continue reading GEN AI CREATIVE FINDS GROWING ACCEPTANCE

STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT

30. 10. 2025 Sports remains strong for linear broadcasters, but streaming platforms are challenging their status. Television viewers are spending more time watching streaming content than linear TV, but sports continues to be a bright spot for broadcasters, according to the findings of a Samba TV market report. The report, “The State of Streaming U.S. Market Q4 2025,”… Continue reading STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT

MIDDLE-INCOME SHOPPERS FEEL THE HOLIDAY SQUEEZE

29. 10. 2025 Nearly half (49%) of US holiday shoppers earning $80K–$99K are worried that gifts will cost more this year, found a July survey from Bankrate. Beyond the chart: A third of US adults say tariffs or shipping/import changes will impact their holiday shopping plans this year because prices are noticeably higher on certain products, according to… Continue reading MIDDLE-INCOME SHOPPERS FEEL THE HOLIDAY SQUEEZE

IS YOUR ULTRA HD WORTH IT? CAMBRIDGE-META STUDY SETS HUMAN ‘RESOLUTION LIMIT’

27. 10. 2025 Researchers from the University of Cambridge and Meta Reality Labs say the human eye tops out at a measurable “resolution limit”, meaning ever-denser pixels in TV displays bring no noticeable benefit once that limit is reached. In tests reported in Nature Communications, the team measured what viewers can actually resolve on modern displays using pixels-per-degree… Continue reading IS YOUR ULTRA HD WORTH IT? CAMBRIDGE-META STUDY SETS HUMAN ‘RESOLUTION LIMIT’

STREAMING BUSINESS GROWTH IS DRIVEN BY PRICE INCREASES

26. 10. 2025 The pressure to make streaming platform services more expensive is likely to continue, estimates Erika Luzsicza. Do streaming services still have room to grow? Let’s take a look at what’s driving the growing potential of streaming services so far. The numbers from the United States offer a prime example. The market there shows a penetration… Continue reading STREAMING BUSINESS GROWTH IS DRIVEN BY PRICE INCREASES

FOR BRANDS, BOLD COLOURS AND LOGOS ALONE ARE NOT ENOUGH FOR MENTAL AVAILABILITY

24. 10. 2025 “The success of the brand lies in the combination of ‘me codes’ and ‘need codes’,” says Jiří Boudal, CEO of Behavia. The brands that win are the ones that immediately spring to mind at the right moment for customers. As marketing theory by Byron Sharp, Jenni Romaniuk or Behavio‘s research shows, it’s not enough to… Continue reading FOR BRANDS, BOLD COLOURS AND LOGOS ALONE ARE NOT ENOUGH FOR MENTAL AVAILABILITY

THE REAL BATTLE FOR TV’S FUTURE ISN’T CONTENT. IT’S TRUST

23. 10. 2025 As AI makes it easier to fake, fabricate and flood our feeds, audiences won’t just ask “Is this video good?” — they’ll ask “Is this video even real?” Why TV values still matter in the streaming age Hello everyone — my name is Omar Oakes, a journalist and commentator who is obsessed with the business… Continue reading THE REAL BATTLE FOR TV’S FUTURE ISN’T CONTENT. IT’S TRUST

SAMSUNG IS RANKED FIFTH AMONG GLOBAL BRANDS. MOST RECOGNITION FOR ITS POSITION IN AI

23. 10. 2025 Samsung Electronics has been ranked fifth in Interbrand’s traditional global brand rankings for the sixth year in a row. The Best Global Brands ranking is published annually by Interbrand. Samsung’s brand value for this year is $90.5 billion, and it is the only Asian company in the top five as of 2020. According to Interbrand,… Continue reading SAMSUNG IS RANKED FIFTH AMONG GLOBAL BRANDS. MOST RECOGNITION FOR ITS POSITION IN AI

STUDY: AI ASSISTANTS DISTORT NEWS IN ALMOST HALF OF CASES

22. 10. 2025 As many as 45% of AI assistants’ responses contained serious errors in their output when dealing with intelligence information. This is according to a study by the EBU and BBC. New research coordinated by the European Broadcasting Union (EBU) and led by the BBC has revealed that AI assistants such as ChatGPT, Copilot, Gemini or… Continue reading STUDY: AI ASSISTANTS DISTORT NEWS IN ALMOST HALF OF CASES

CONSUMERS GET A HEAD START ON HOLIDAY SHOPPING

21. 10. 2025 65% of US adults plan to begin their holiday shopping before Black Friday this year, according to data from McKinsey & Company. Some 52% of US adults say rising prices and tariffs are their top concern when buying tech products this holiday season, as noted in an August 2025 survey from CNET and YouGov. Gen… Continue reading CONSUMERS GET A HEAD START ON HOLIDAY SHOPPING

MUSIC DRIVES ADVERTISING PROFITABILITY

20. 10. 2025 A new study by Massive Music and the IPA details the brand and business effects that highly engaging, fitting, and memorable music can have on advertising performance. Why music matters We know intuitively that great music, from jingles to sonic assets, can lodge in our brains in a way that other media doesn’t. But the… Continue reading MUSIC DRIVES ADVERTISING PROFITABILITY