STUDY: MORE VIEWERS START THEIR TV VIEWING WITH A SVOD SERVICE THAN LIVE TV

15. 9. 2025 Less than one third of viewers start watching TV with a live TV service; 40% begin with an SVOD service like Netflix. As linear TV channels battle streaming services for viewers, Hub’s annual “Decoding the Default” survey found that many viewers began watching TV using a SVOD services like Netflix and that a significant majority… Continue reading STUDY: MORE VIEWERS START THEIR TV VIEWING WITH A SVOD SERVICE THAN LIVE TV

WHAT MARKETERS CAN LEARN FROM BRANDS CONNECTING WITH GEN Z

12. 9. 2025 Following the publication of Collage Group’s “2025 State of Brand Cultural Fluency” report, the cultural intelligence data company also looked at which brands are most resonant with Gen Z, and which brands are more differentiated in appealing to the generation (compared to consumers overall). Oreo was the top-performing brand overall with Gen Z, followed by… Continue reading WHAT MARKETERS CAN LEARN FROM BRANDS CONNECTING WITH GEN Z

FROM BRANDING TO ACTION: BEST PRACTICES FOR USING QR CODES IN PERFORMANCE CTV

12. 9. 2025 At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in prominence to provide menus and other information during COVID-19, is making a marketing comeback. Will QR codes really be the tech that finally makes TV… Continue reading FROM BRANDING TO ACTION: BEST PRACTICES FOR USING QR CODES IN PERFORMANCE CTV

STUDY UK: SVOD SUBSCRIBERS MOVING TO AD TIERS

11. 9. 2025 The UK showed an increase of 500,000 homes in the number who had access to a subscription video-on-demand (SVOD) service in Q2 2025. According to Barb, 20.6m UK homes (69.7%) now have services from providers including Apple, Netflix and Disney+ available. Doug Whelpdale, Head of Insight at Barb said: “With almost all services showing quarterly… Continue reading STUDY UK: SVOD SUBSCRIBERS MOVING TO AD TIERS

HALLOWEEN ARRIVES EARLY AS RETAILERS LOOK TO SCARE UP SEASONAL SALES

9. 9. 2025 Retailers are wasting no time filling shelves with Halloween goods to entice cost-conscious shoppers to treat themselves with seasonal items. The examples: Target this week released limited-edition Halloween Stanley cups, about a month after dropping more than 1,500 Halloween items online that include everything from gold snakeskin taper candles to fringed pumpkins to iridescent witch… Continue reading HALLOWEEN ARRIVES EARLY AS RETAILERS LOOK TO SCARE UP SEASONAL SALES

WEALTHIER SHOPPERS DRIVE HIGHER RETURN RATES FOR RETAILERS

9. 9. 2025 Higher-income shoppers are more likely to make returns, according to an analysis of credit and debit card data from Bank of America. Their return rate in 2025 to date stands at 5.3%, significantly above the 3.7% rate of low-income shoppers. The average across income and demographic cohorts stands at 4.5%. The theories: Several factors help explain… Continue reading WEALTHIER SHOPPERS DRIVE HIGHER RETURN RATES FOR RETAILERS

HBBTV AWARDS 2025 OPEN FOR ENTRIES

9. 9. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to invite entries for this year’s HbbTV Awards. The contest will take place as part of the 13th HbbTV Symposium and Awards… Continue reading HBBTV AWARDS 2025 OPEN FOR ENTRIES

GEN Z EXPECTS TO MAKE STEEP CUTS TO THEIR HOLIDAY BUDGETS THIS YEAR

5. 9. 2025 US consumers overall will slash their holiday spending about 5% this year, while Gen Zers expect to cut it 23%, per Inkl. How we got here: This move is driven by a shift in spending toward experiences and entertainment, leaving less for holiday shopping. Retailers are already seeing customers trading down to cheaper options, per Inkl. Why this… Continue reading GEN Z EXPECTS TO MAKE STEEP CUTS TO THEIR HOLIDAY BUDGETS THIS YEAR

DIMINISHED “AURA” WORRIES AMERICAN BRANDS TRADING AROUND THE WORLD

5. 9. 2025 American brands are accustomed to the glow of their native country around the world, but in a newly contentious international situation, brands are having to adapt to a more problematic political and cultural context. Why Brand USA matters US soft power remains, as it continues to top Brand Finance’s Global Soft Power Index, but there… Continue reading DIMINISHED “AURA” WORRIES AMERICAN BRANDS TRADING AROUND THE WORLD

L’ORÉAL UNCOVERS NEW INSIGHTS FOR EFFECTIVE BEAUTY ADS

3. 9. 2025 L’Oréal worked with Google and research partner Sundogs to analyse 5,000 YouTube ads and found that moving beyond category conventions can drive measurable gains: replacing product-led formats, for example, with richer, character-driven storytelling boosted engagement by 55%. The AI-driven analysis across seven markets highlighted the value of character-driven storytelling, contextually relevant casting, and emotional diversity.… Continue reading L’ORÉAL UNCOVERS NEW INSIGHTS FOR EFFECTIVE BEAUTY ADS

30% OF SHOPPERS WILL REDUCE SPENDING THIS BLACK FRIDAY/CYBER MONDAY

3. 9. 2025 Wunderkind’s survey shows that most consumers plan to take a more strategic approach this holiday season. Shoppers are adjusting their Black Friday and Cyber Monday (BFCM) habits this year as inflation and tariffs weigh heavily on household budgets. According to an August survey conducted by Wunderkind, most consumers plan to take a more strategic approach in… Continue reading 30% OF SHOPPERS WILL REDUCE SPENDING THIS BLACK FRIDAY/CYBER MONDAY

ORLANDO WOOD INTERVIEW: WHY ADVERTISING NEEDS SHOWMANSHIP AGAIN – AN INTERVIEW WITH ORLANDO WOOD

2. 9. 2025 Orlando Wood share his views on the enduring principles of effective advertising, the future role of television, and how brands can rediscover the creativity that fuels long-term growth.

BEHIND THE WACKY AND WHIMSICAL REVIVAL OF MCDONALDLAND

31. 8. 2025 The nostalgic campaign continues a strategy rooted in fan truths, which is paying off for McDonald’s. On its journey to rebuild connections with younger audiences, McDonald’s has traveled into subcultures including hip-hop, K-pop, anime, and streetwear. But for years, one world had fallen off the map: the magical realm of McDonaldland. First introduced in 1971,… Continue reading BEHIND THE WACKY AND WHIMSICAL REVIVAL OF MCDONALDLAND

THE FUTURE OF STREAMING IS DIFFERENT AD LOADS FOR EACH VIEWER

28. 8. 2025 As streamers experiment with ad load optimization, their only constraint is the consumer experience. Ad loads on streaming services today are a fraction of what viewers once endured on linear television. While cable and broadcast typically pack in 12 to 16 minutes of commercials per hour, most streaming platforms hover between four and eight minutes… Continue reading THE FUTURE OF STREAMING IS DIFFERENT AD LOADS FOR EACH VIEWER

AMPERE ANALYSIS: US SPORTS RIGHTS SPEND HITS $30.5BN AS EUROPE STALLS

27. 8. 2025 Spending on US sports rights has surged 122% over the past decade, rising from $13.8bn in 2015 to $30.5bn in 2025, according to new insight from Ampere Analysis. Over the same period, total TV industry revenues increased by just 24%, meaning investment in rights has grown five times faster than the broader market. Sports rights… Continue reading AMPERE ANALYSIS: US SPORTS RIGHTS SPEND HITS $30.5BN AS EUROPE STALLS

CREATIVITY IS THE MOST IMPORTANT COMPONENT OF OUR CIVILISATION. CREATIVITY IS LIFE, SAYS SIR JOHN HEGARTY

26. 8. 2025 Creativity is not the domain of artists—it is the holy grail for people working in various fields. It is an act of self-expression and therefore a vital competency for anyone who wants to grow and innovate, and who seeks new ways to create value and move themselves and their community forward. As such, it is… Continue reading CREATIVITY IS THE MOST IMPORTANT COMPONENT OF OUR CIVILISATION. CREATIVITY IS LIFE, SAYS SIR JOHN HEGARTY

ADS ARE LOUD, FLASHY, AND IN-YOUR-FACE. EXCEPT THESE ONES

25. 8. 2025 Brands like Whisker, Calm, and Angel Soft are using ad breaks to offer moments of relief from overstimulation. The idea for the latest 30-second ad from pet product maker Whisker was simple: Do nothing. Well, almost nothing. “When you look through your feeds or you’re watching something, ads are in overdrive: poppy music, fast cuts,… Continue reading ADS ARE LOUD, FLASHY, AND IN-YOUR-FACE. EXCEPT THESE ONES

STUDY USA: NEARLY HALF OF AD-SUPPORTED TV VIEWING IS STREAMING

22. 8. 2025 Streaming accounts for almost half (45.3%) of total US time spent with ad-supported TV, according to a July report from Nielsen. Beyond the chart: YouTube dominates streaming, making up 13.4% of US time spent with streaming TV, according to July data from Nielsen. Netflix is the second-highest streamer, making up 8.8% of time spent. A… Continue reading STUDY USA: NEARLY HALF OF AD-SUPPORTED TV VIEWING IS STREAMING