HOW DIFFERENT GENERATIONS WATCH TV

19. 10. 2024 | 5 min read Imagine a Millennial flipping through cable channels, a Gen Xer catching the game live on YouTube TV, and a Baby Boomer binge-watching Netflix. Today, media viewing habits might not be exactly what you'd expect.

MIPJUNIOR: STREAMERS’ KIDS CONTENT ACQUISITIONS INCREASE AS COMMISSIONING PLUNGES – AMPERE ANALYSIS

18. 10. 2024 | 4 min read “In 2007 I watched the “X Files” on YouTube. That changed my consumer experience!” said analyst firm Ampere Analysis’s Research Manager Olivia Deane, invited to discuss audience’s shift in the last 20 years, structural adaptations and new business models in kids’ content at MipJunior’s opening session Oct. 18.

BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE

18. 10. 2024 | 3 min read People over 60 are gradually moving to digital content, but brands are not yet able to respond.

6 WAYS TECHNOLOGY IS TRANSFORMING TV ADVERTISING

18. 10. 2024 | 7 min read It’s July 1, 1941. A baseball game between the Brooklyn Dodgers and Philadelphia Phillies flickers on TV screens in New York City. Suddenly, the game cuts away. A Bulova watch appears, accompanied by a voiceover intoning, "America runs on Bulova time." In just 10 seconds, the world's first TV commercial airs, forever changing the advertising landscape.

HBBTV SYMPOSIUM 2024 TO FOCUS ON ADDRESSABLE ADVERTISING, IP TRANSITION AND AI IMPACT

16. 10. 2024 | 2 min read The HbbTV Association has given details of the conference programme of the HbbTV Symposium and Awards 2024.

EUROPE CONSULTS ON THE FUTURE OF TERRESTRIAL TV

10. 10. 2024 | 1 min read The Radio Spectrum Policy Group (RSPG) has launched a consultation on the future use of the 470-694 MHz (UHF) frequency band, which is crucial for television broadcasting as well as cultural and media services.

STUDY UK: IPA RESEARCH REVEALS HOW MUCH AVERAGE BRIT INTENDS TO SPEND THIS CHRISTMAS

8. 10. 2024 | 3 min read The average British consumer expects to spend almost £600 (£593.90) on core Christmas-related products and activity - including food, gifts, decorations, socialising and travelling - during the 2024 festive period. This is according to the IPA’s annual Christmas-focussed survey of 2,000 UK adults, carried out by Opinium.

THE GOLDEN DRUM FINAL IS MCCANN, LEO BURNETT AND MSL

7. 10. 2024 | 2 min read A dozen nominations were received by Czech agencies McCann Prague, Leo Burnett and MSL at this year's Golden Drum competition.

WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS

6. 10. 2024 | 3 min read Big media companies may fundamentally reshuffle their portfolios, estimates Erika Luzsicza based on current developments.

EU STUDY: CTV USE HITS 86% AS VIEWING GROWS AMONG YOUNG PEOPLE

4. 10. 2024 | 3 min read In Europe, 86% of consumers are now watching connected TV (CTV) — a six percentage point increase from 2022. That is according to the latest study from CTV advertising company ShowHeroes Group in collaboration with performance marketing agency Kinesso. Its survey covered six markets in Europe.

RITSON’S 10-STEP GUIDE TO ‘STAND ON THE SHOULDERS’ OF ADVERTISING EFFECTIVENESS GIANTS

3. 10. 2024 | 9 min read We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done by the giants of the field, says Mark Ritson, speaking at Marketing Week’s Festival of Marketing.

SUBSCRIBERS LOSING TRACK OF WHAT THEY’RE PAYING FOR

29. 9. 2024 | 2 min read One in three Americans now pay for a subscription they never use and 35% have lost track of how much they spend on subscriptions each month.

STUDY USA: CTV VIEWING IS RETURNING TO PANDEMIC HIGHS

28. 9. 2024 | 3 min read A new study of CTV viewing finds that viewing levels are approaching record levels and average viewing sessions are increasing, according to Wurl.

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2024

25. 9. 2024 | 3 min read The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2024.

HBBTV FORECAST TO REACH HALF OF EUROPEAN HOUSEHOLDS BY 2026

24. 9. 2024 | 1 min read Addressable advertising initiatives have enabled a scaling up of HbbTV, according to Dataxis.

STUDY USA: SHOPPING HOLIDAYS, SALES EVENTS KEY FOR CONSUMERS

21. 9. 2024 | 2 min read Nearly three-quarters of consumers are planning to take advantage of Black Friday and Cyber Monday this year.

THE WOKE AD MYTH IS DEAD – HERE’S WHY

20. 9. 2024 | 4 min read Inclusion = Income: Proving the business case for inclusive advertising.

T-MOBILE IS THE MOST VALUABLE EUROPEAN BRAND, ROLEX IS THE STRONGEST

18. 9. 2024 | 2 min read Brand Finance has compiled this year's rankings for European brands. Deutsche Telekom is the highest value brand, Rolex is the strongest brand.