WHAT DOES TV MEAN TO PEOPLE WORLDWIDE

14. 2. 2020 | 4 min read The TV viewing experience has been changing drastically in the last years, especially with the rise of streaming services and all new devices for accessing them. The way audiences consume TV daily is constantly evolving. Therefore, there is a rising need for most recent figures that precisely show people’s viewing behaviour.

FIVE EXPERTS ON BRANDING: YES, IT’S CRITICAL AND TV IS THE KEY

13. 2. 2020 | 5 min read If you're like me, then your LinkedIn feed has been all about the resurgence of branding and traditional media recently. Companies such as Amazon, Facebook, and Google began 2020 with Super Bowl ads. Executives from adidas admit having prioritized activation over branding, saying they were focused on the wrong metrics because of their responsibility to shareholders. Lately, even experts who believe most strongly in the importance of results-driven advertising have been acknowledging the critical importance of brand building to long-term success.

VIDEO PROVIDERS STEP UP PODCASTING GAME

12. 2. 2020 | 6 min read Recognizing that podcasts are a powerful companion to video, a growing number of linear and digital video services are creating podcasts that align with their audiences' tastes. The podcasts cover everything from reality TV stars to history lessons to even iconic sci-fi shows, such as Battlestar Galactica.

VIEWERS ARE KILLING TV MEASUREMENT AND SOMETHING HAS TO CHANGE

11. 2. 2020 | 5 min read In an era of connected TV, direct-to-consumer streaming, and the bewildering consumption habits of Generation Z, TV measurement faces dramatic change. No available currency today can independently cover the increasingly diverse and fragmented ecosystem of multiplatform video distribution. Attempts to assess the value, depth and reach of a viewing instance against a common denominator will suffer greater inaccuracies from poor integration of new platforms and models.

TOP 11 VALENTINE’S DAY ADS

10. 2. 2020 | 6 min read It’s that time of year again. Can you feel it? Overpriced bouquets of roses being bought, people frantically trying to get a reservation at any restaurant they can and engagement ring sales are soaring through the roof. For those of us who are single, we are buying red wine and romantic comedies for the big night, or is that just me?

HOW GOOGLE, FACEBOOK, MICROSOFT, AND AMAZON BECAME THE MOST MANIPULATIVE ADVERTISERS ON TV

4. 2. 2020 | 7 min read The biggest ads from the biggest brands in big TV moments used to be dominated by cars, candy, and beer. Now—like everything else—it’s Big Tech.

WHY TV ADVERTISING IS STILL THE DRIVING FORCE BEHIND AUTO SALES

3. 2. 2020 | 5 min read A multi-platform approach is essential in successfully targeting auto buyers. But it's important to remember that, when it comes to reaching those potential buyers, TV advertising still tops the list. If your auto client is considering scaling back on their television media buy, then they're in danger of missing out on the most important aspect of the auto buyer's purchase journey. It's a choice that could end up costing them way more than it saves.

ADVERTISER LEADERSHIP CRITICAL FOR CROSS-CHANNEL VIDEO AD MEASUREMENT

30. 1. 2020 | 3 min read I’m writing this from Paris, where I’ve spent the past two days talking about the future of video ad measurement across television, over-the-top TV platforms, and video ads on the large digital search and social platforms, thanks to events hosted and driven by EGTA, the global trade association of TV ad sellers, and WFA, the World Federation of Advertisers.

LINDSEY CLAY: 6 TV MYTHS THAT NEED TO BE DEBUNKED

20. 1. 2020 | 7 min read It’s a new decade. Or is it? It depends on how you like your decades. Is the old one finished or is that not until the end of 2020? 'Who cares you pedantic twat, Clay?' you might ask.

FUTURE TV ADVERTISING GLOBAL 2019: THE BIG TAKEAWAYS

6. 1. 2020 | 6 min read Videonet has published detailed accounts about each of the big takeaways from Future TV Advertising Global 2019, and you can see links to those stories at the bottom (click on the original link at the bottom). Here is a summary of our analysis.

WHY TV IS MOVING TO IMPRESSIONS-BASED MEASUREMENT AND AUDIENCE TRADING

17. 12. 2019 | 6 min read Viewers, advertisers have come to expect more personalization, focus

TV THE ‘LEAST RISKY’ FORM OF ADVERTISING, FINDS NEW RESEARCH

21. 11. 2019 | 4 min read While return on investment varies depending on the brand and campaign, linear TV and broadcaster video-on-demand show up to three times less variance than other media.

WORLD TELEVISION DAY CELEBRATES THE DIVERSITY OF TV CONTENT AROUND THE GLOBE

20. 11. 2019 | 4 min read TV professionals around the world celebrate World Television Day on 21 November to remind us that TV is so much more than linear viewing. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide.

TV MEASUREMENT IN A DIGITAL WORLD

1. 11. 2019 | 4 min read In a highly fragmented media world, where the consumer is at the cutting edge of media consumption, media measurement and attribution can be a moving target. How does the industry keep up? Several industry experts deconstructed this dilemma at the Data Conference, part of New York City Television Week.

AN INDEPENDENT ASSOCIATION OF TELEVISION BROADCASTERS WILL BE ESTABLISHED IN 2020 IN SLOVAKIA

24. 10. 2019 | 2 min read Television and radio broadcasters are planning collaboration on intersecting topics.

MEDIA INDUSTRY LAUNCHES TV CHARTER FOR “RESPONSIBLE AND TRANSPARENT” AD MEASUREMENT

21. 10. 2019 | 3 min read The association of TV and radio sales houses egta has launched a “progressive TV Charter on television companies’ commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem.”

PARADOX: STREAMING WARS WILL BE GREAT FOR TV ADVERTISERS

14. 10. 2019 | 4 min read We’re in the midst of the streaming wars, as Netflix, Amazon Prime, Hulu and a host of smaller players like Tubi, Fubo and CBS All Access fight to win new streaming video subscribers.

CONNECTED TV AD SPEND IS GROWING BUT THERE ARE STILL PLENTY OF CHALENGES

8. 10. 2019 | 4 min read Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud. In our newest report on US digital video, we look at connected TV’s limitations and what leaders in the industry think.