WHY TV IS MOVING TO IMPRESSIONS-BASED MEASUREMENT AND AUDIENCE TRADING

17. 12. 2019 | 6 min read Viewers, advertisers have come to expect more personalization, focus

TV THE ‘LEAST RISKY’ FORM OF ADVERTISING, FINDS NEW RESEARCH

21. 11. 2019 | 4 min read While return on investment varies depending on the brand and campaign, linear TV and broadcaster video-on-demand show up to three times less variance than other media.

WORLD TELEVISION DAY CELEBRATES THE DIVERSITY OF TV CONTENT AROUND THE GLOBE

20. 11. 2019 | 4 min read TV professionals around the world celebrate World Television Day on 21 November to remind us that TV is so much more than linear viewing. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide.

TV MEASUREMENT IN A DIGITAL WORLD

1. 11. 2019 | 4 min read In a highly fragmented media world, where the consumer is at the cutting edge of media consumption, media measurement and attribution can be a moving target. How does the industry keep up? Several industry experts deconstructed this dilemma at the Data Conference, part of New York City Television Week.

AN INDEPENDENT ASSOCIATION OF TELEVISION BROADCASTERS WILL BE ESTABLISHED IN 2020 IN SLOVAKIA

24. 10. 2019 | 2 min read Television and radio broadcasters are planning collaboration on intersecting topics.

MEDIA INDUSTRY LAUNCHES TV CHARTER FOR “RESPONSIBLE AND TRANSPARENT” AD MEASUREMENT

21. 10. 2019 | 3 min read The association of TV and radio sales houses egta has launched a “progressive TV Charter on television companies’ commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem.”

PARADOX: STREAMING WARS WILL BE GREAT FOR TV ADVERTISERS

14. 10. 2019 | 4 min read We’re in the midst of the streaming wars, as Netflix, Amazon Prime, Hulu and a host of smaller players like Tubi, Fubo and CBS All Access fight to win new streaming video subscribers.

CONNECTED TV AD SPEND IS GROWING BUT THERE ARE STILL PLENTY OF CHALENGES

8. 10. 2019 | 4 min read Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud. In our newest report on US digital video, we look at connected TV’s limitations and what leaders in the industry think.

DON’T CHANGE THE CHANNEL: TV IN ALL ITS FORMS IS KEY TO REACHING YOUR AUDIENCE

4. 10. 2019 | 5 min read Media buying has traditionally been about blending ingredients together for the perfect marketing mix. But with so many new channels and such fragmented audiences, this age-old recipe is rapidly becoming more difficult to follow. So, what’s to be done? The age of total video TV is complicated these days. In just one household, a family could be watching live TV, streaming, watching downloads and checking out highlights online – all at the same time. They might be using a second screen to chat with friends, play games or send emails too. And of course, this might all be happening on different devices, inside the house and on the go.

NETWORKS, TV STATIONS EYE NEW WAYS TO MEASURE ALL THE VIEWERS OF THEIR CONTENT

26. 9. 2019 | 4 min read Television executives have long maintained that every viewer counts. Never have they taken such a flurry of steps to make sure they can count every viewer.

THE SCIENCE OF BRANDING: HOW BRANDS MAKE US “THINK DIFFERENT”

12. 9. 2019 | 4 min read Brand exposure could have a profound effect on our behavior.

TRADITIONAL AND ADVANCED TV ARE MELDING IN REAL TIME

16. 8. 2019 | 4 min read Just in case we needed more evidence of the central role that advanced TV is already beginning to play in the media ecosystem, this week’s announcement of the re-merger of CBS and Viacom underscored it, big-time. In years past, the news would have been totally dominated by the traditional measures of power: ViacomCBS is now #1 in TV audience, with a 22% share of total prime-time viewers, and boasts a combined $8 billion in national TV ad revenue.

THINKTV REPORT: VIDEO ADVERTISING HAS MONTH-LONG AFFECTS

31. 7. 2019 | 5 min read New research from marketing science academic Professor Karen Nelson-Field reveals the extent to which video advertising affects consumers’ product choices for up to a month after they are exposed to an ad.

TOO MANY STREAMING CHOICES LEADS SOME VIEWERS BACK TO TRADITIONAL TV

15. 7. 2019 | 3 min read Content abounds on streaming services like Netflix, Hulu and Amazon Prime Video. But when viewers are faced with too many choices of what to watch, some end up tuning out.

EGTA’S CEO SURVEY – A TV AND RADIO ADVERTISING INDUSTRY IN TRANSFORMATION

12. 7. 2019 | 4 min read Results of an exclusive egta survey confirm top management's expectations for the industry.

TRADITIONAL TV IS NOT DEAD

11. 7. 2019 | 3 min read Manatt, Vorhaus Digital Strategy Study Reveals Traditional TV Is Not Dead Despite Continued Online Video Ascendance. Research uncovers surprising trends for the future of cord-cutting, SVOD and esports.

WHY EMOTIONS IN ADVERTISING ARE THE KEY TO SUCCESS

27. 6. 2019 | 1 min read xyz

EXPOSING THE BLACK HOLE OF ONLINE VIDEO ADVERTISING

28. 5. 2019 | 3 min read There were lots of interesting things to catch the eye in the Advertising Association/Warc annual adspend figures for 2018 – not least the rapid growth of Broadcaster VOD advertising, up 29% to £390m and forecast to grow at a similar rate for the next two years. Total TV investment was stable year on year at £5.1bn.