ADS GRABBING AND SUSTAINING ATTENTION ARE THE KEY TO BUSINESS SUCCESS

20. 7. 2025 Consumer attention matters more than ever. People are bombarded with thousands of ads and messages daily—and most get ignored. In a world of endless distractions, advertisers’ ability to grab and sustain attention is the key to driving real brand impact. Interesting insights in this regard came from the 2025 Uber Advertising Attention study, which focused… Continue reading ADS GRABBING AND SUSTAINING ATTENTION ARE THE KEY TO BUSINESS SUCCESS

HOW ONE VIDEO GAME TOOK ON CULTURE TO TURN LOSS INTO BRAND LOVE

17. 7. 2025 When Clash of Clans – a mobile video game made by Supercell that reportedly has up to 150 million monthly users – lost relevance and some love, the marketing team took creative risks to stage a brand comeback, revealing their secrets at the Cannes Lions Festival. “We need to be agile, we need to hop… Continue reading HOW ONE VIDEO GAME TOOK ON CULTURE TO TURN LOSS INTO BRAND LOVE

HBBTV ENABLES SECURE CONTENT DELIVERY WITH NEW DRM SPECIFICATION

16. 7. 2025 The HbbTV Association has announced a new specification for the integration of Digital Rights Management (DRM) in HbbTV implementations and services. The specification was approved at the latest meeting of the HbbTV Steering Group and marks a significant step forward in enabling widespread secure delivery of premium content via HbbTV-based services. The new specification formalises… Continue reading HBBTV ENABLES SECURE CONTENT DELIVERY WITH NEW DRM SPECIFICATION

TOTAL TV: THE DIVIDE BETWEEN STREAMING AND LINEAR TV NO LONGER MAKES SENSE—IT’S TIME TO SMASH THE BARRIERS

15. 7. 2025 For several years now, it has been said that the divide between linear and streamed television makes no sense from the viewer’s perspective. After all, when people sit down to watch TV, they don’t think about whether it’s time for linear programming or streaming. They are just watching TV. This issue—along with the inefficiencies of… Continue reading TOTAL TV: THE DIVIDE BETWEEN STREAMING AND LINEAR TV NO LONGER MAKES SENSE—IT’S TIME TO SMASH THE BARRIERS

SURVEY: MORE VIEWERS TURN TO STREAMING FOR SPORTS

13. 7. 2025 The latest wave from Hub’s sports tracker shows that in just one year, streaming platforms have made great strides toward becoming the “home base” for sports. A new survey highlights how far major streaming platforms have come in terms of offering sports, with findings that show the number of people who say they watch some… Continue reading SURVEY: MORE VIEWERS TURN TO STREAMING FOR SPORTS

HOW AUTHENTIC PRODUCT PLACEMENT CAPTURES THE STREAMING GENERATION

9. 7. 2025 For many brands, traditional paid media no longer guarantees the results that it used to. Linear TV programming can rack up six-figure invoices, even for start-ups or smaller brands, and more and more consumers are actively avoiding ads on streaming services, no matter the cost. According to a 2024 report, nearly two-thirds of surveyed viewers… Continue reading HOW AUTHENTIC PRODUCT PLACEMENT CAPTURES THE STREAMING GENERATION

PRODUCT PLACEMENT CAN TRULY BOOST THE BRAND

1. 7. 2025 Broadcasters and marketers are offering more and more opportunities for creative brand integration into their formats. This brings a range of benefits for all parties involved, as shown by the research. We are used to surprises on television—but no one expected a premiere like this: at the start of the eleventh season of the TV… Continue reading PRODUCT PLACEMENT CAN TRULY BOOST THE BRAND

WHY A BRAND’S CSR REPUTATION SHOULD DETERMINE ITS USE OF AI

30. 6. 2025 Researchers test the extent to which a brand’s reputation for social good balances out the negative associations of using AI-generated ads Easing AI-advertising aversion: how leadership for the greater good buffers negative response to AI-generated ads Give it to me in one sentence. Brands who commit to social good are less affected by the negative… Continue reading WHY A BRAND’S CSR REPUTATION SHOULD DETERMINE ITS USE OF AI

HBBTV OPENS CALL FOR SPEAKERS FOR HBBTV SYMPOSIUM 2025

30. 6. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce the Call for Speakers for the 13th HbbTV Symposium and Awards 2025. The annual key summit of the connected TV industry… Continue reading HBBTV OPENS CALL FOR SPEAKERS FOR HBBTV SYMPOSIUM 2025

IF YOUR TRAVEL AD LOOKS TOO PERFECT, GEN Z WON’T TRUST IT

28. 6. 2025 What clicks with Gen Z? Show them the good, the bad and the ugly.

STUDY PARKS ASSOCIATES: SHOPPABLE TV GROWING IN POPULARITY

27. 6. 2025 While digital goods and services remain the dominant transactions on CTV, consumers are growing comfortable purchasing physical goods through streaming channels and apps, too. Nearly one out of 10 households with a smart TV or streaming media device have purchased a physical good through a connected TV (CTV) platform within the past 30 days, according… Continue reading STUDY PARKS ASSOCIATES: SHOPPABLE TV GROWING IN POPULARITY

AMERICANS’ FAVORITE PASTIME IS WATCHING TV

26. 6. 2025 Optimum report finds 90% multitask while watching. A national survey of U.S. consumers shows 66% of us watch TV “all or most of the time” and also multitask while doing it. A new national study from Optimum of more than 200 participants reveals that television is still central to American life, but the way people watch it… Continue reading AMERICANS’ FAVORITE PASTIME IS WATCHING TV

STUDY USA: YOUNG/OLD TV CONSUMERS’ DIVERGENCE: AVOD VS. FAST

25. 6. 2025 Young and older U.S. consumers continue to show diverging preferences when it comes to legacy and new TV-video platforms, according to ARF’s DASH, a syndicated study conducted in partnership with the National Opinion Research Center at the University of Chicago. Platform penetration usage of TV “boomer” consumers — those born in the late 1940s through… Continue reading STUDY USA: YOUNG/OLD TV CONSUMERS’ DIVERGENCE: AVOD VS. FAST

THERE’S A FORMULA FOR CALCULATING VALUE OF ATTENTION, RESEARCH FINDS

23. 6. 2025 There’s a secret to calculating the value of attention, new research suggests, with the winning formula not simply about the amount of time spent but how valuable that time is – and it’s driven by focus and intent.  According to new research from McKinsey & Co, attention is influenced by how actively consumers are engaged with the content… Continue reading THERE’S A FORMULA FOR CALCULATING VALUE OF ATTENTION, RESEARCH FINDS

HBBTV OPENS CALL FOR SPONSORS FOR HBBTV SYMPOSIUM 2025

23. 6. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks, is pleased to invite industry players to become sponsors of the 13th HbbTV Symposium and Awards, taking place on 12-13 November 2025 in Istanbul, Turkey. Co-hosted with TVekstra, a leading Turkish… Continue reading HBBTV OPENS CALL FOR SPONSORS FOR HBBTV SYMPOSIUM 2025

CHECK OUT THE MOST AWARD-WINNING CAMPAIGNS FROM CANNES LIONS

22. 6. 2025 The Cannes Lions Festival has recognised the world’s most creative campaigns. MAM brings you a selection of the ten most successful ‘lion collectors’. According to Cannes Lions 2025, WPP, a DDV Worldwide network, was named Creative Company of the Year, while Serviceplan was named Independent Network of the Year. Publicis Conseail, Paris, was named Agency… Continue reading CHECK OUT THE MOST AWARD-WINNING CAMPAIGNS FROM CANNES LIONS

THREE AI TRENDS RESHAPING THE FUTURE OF MEDIA & ENTERTAINMENT

20. 6. 2025 The annual NAB Show brings together the top innovators in media and entertainment, showcasing the tools, tech, and trends driving the next era of storytelling. Aside from the tens of thousands of attendees and hundreds of featured sessions, what really set this year’s event apart is that it wasn’t just a display of newfangled tech—in many… Continue reading THREE AI TRENDS RESHAPING THE FUTURE OF MEDIA & ENTERTAINMENT

CANNES LIONS AWARD SUBMISSIONS REMAIN FLAT IN 2025

14. 6. 2025 The Cannes Lions International Festival of Creativity received 26,900 award submissions for 2025, up less than 1% compared to last year’s tally. Total entries are down 38% from their peak nearly a decade ago. A handful of categories, such as Design, Creative B2B, and Entertainment Lions for Sport, saw double-digit growth in entries. Submissions for the Glass… Continue reading CANNES LIONS AWARD SUBMISSIONS REMAIN FLAT IN 2025