STUDY AMPERE: STREAMING ALGORITHMS POWER TV, MOVIE CONTENT SELECTION

26. 3. 2025 | 3 min read More viewers are opting for content selections personalized through user algorithms offered by streaming platforms rather than recommendations from friends and family, according to new data from Ampere Analysis.

PAID VOD UNDER PRESSURE: PRICES RISE, GENERATION Z WATCHES VIDEO ON NETWORKS

26. 3. 2025 | 4 min read Content on streaming paid services is proving expensive for users, with younger Generation Z in particular spending more time watching videos on social platforms. That's according to a new report detailing media digital trends from Deloitte.

MULTISCREEN TV’S ‘WINNING HAND’: PERFORMANCE + TRANSPARENCY = BUSINESS SUCCESS

26. 3. 2025 | 5 min read Multiscreen TV: Smart, Strategic and Seriously Effective Marketers are constantly seeking ways to maximize impact, build trust and drive measurable business outcomes. The solution isn’t a gamble – it’s a sure bet when making a strategic investment in multiscreen TV. With its professionally produced content, unmatched audience engagement and brand-safe environment, multiscreen TV delivers results that brands can bet on.

SURVEY USA: CONSUMERS EXPRESS GROWING DISSATISFACTION WITH STREAMING SERVICES

25. 3. 2025 | 6 min read M&E companies are at a tipping point. where they risk losing the next generation of viewers, a new study from Deloitte concludes.

STUDY USA: BEFORE 2028, 76% OF US HOMES WILL CUT THE CORD

24. 3. 2025 | 2 min read Analysis of 10 of the top OTT platforms showed the average price in the US going up 14% last year, while ad-based plans reduced the cost by 42%. Battle for the American Couch Potato Report Revenue from over-the-top TV service subscriptions increased 18% in 2024, Convergence Research found in its latest “Battle for the American Couch Potato” report, reaching $69.5 billion.

FIVE CHARTS TO END THE TV DEBATE

23. 3. 2025 | 10 min read To drive growth, we must strengthen the brand, says Peter Field.

STREAMERS DOING A BETTER JOB OF WINNING BACK DEPARTED VIEWERS

23. 3. 2025 | 3 min read New data from Antenna shows that streaming services are winning back customers who formerly canceled at a higher rate.

WARC RANKINGS 2025: CREATIVE 100 REVEALED

21. 3. 2025 | 6 min read Orange, the French multinational telco, and Marcel Paris’ WoMen’s Football was the most creatively celebrated campaign of 2024, while Publicis Conseil Paris and Rethink Toronto led the agency rankings; Ogilvy once again led the networks and WPP topped the holding groups; among brands, Apple and Anheuser-Busch InBev topped the WARC Creative 100 – here’s what you need to know. Get the full results

STUDY UK: TV ADVERTISING BOOSTS PERFORMANCE MEDIA OUTCOMES

20. 3. 2025 | 2 min read Investment in TV advertising makes performance media spend go further, according to a new study by GroupM.

HUB: CONSUMERS STRUGGLE TO DIFFERENTIATE STREAMING SERVICES

19. 3. 2025 | 2 min read Consumers are struggling to find competitive advantages between subscription streaming video services, according to new data from Hub Entertainment Research. Despite strong awareness of many places to watch TV and movies, there has been a decline in viewer confidence in SVOD platforms clarifying what makes their service distinct from one another.

HBBTV ASSOCIATION ANNOUNCES DATE FOR HBBTV 2025 SYMPOSIUM

16. 3. 2025 | 1 min read The 13th HbbTV Symposium and Awards will take place on 12th-13th November 2025 in Istanbul, Turkey. The annual key summit of the connected TV industry will be co-hosted with TVekstra, a leading provider of addressable advertising solutions for broadcasters and advertisers.

STUDY USA: ONE IN FOUR AMERICANS SPEND OVER $100 A MONTH ON STREAMING AND SUBSCRIPTIONS

14. 3. 2025 | 2 min read A new study of 5,000 US subscribers has found they’re finding new ways to save money through bundling.

POSITIVE EFFECT OF ADS DURING THE SUPER BOWL 2025: TELEVISION SUPPORTS BRAND SEARCHES

13. 3. 2025 | 6 min read The goals and strategies of brands advertising during the Super Bowl vary. However, for all of them – regardless of their goal – television advertising viewed on various screens (Multiscreen TV) delivered excellent results in the middle part of the marketing funnel. It significantly increased brand searches of all types. This is the conclusion of a study conducted by VAB, which focused on the impact of Super Bowl 2025 ads on consumer behaviour.

WHY BRANDS SHOULD EMBRACE POSITIVE MALE PORTRAYALS

12. 3. 2025 | 2 min read Positive male portrayal delivers strong ad effectiveness, according to data from Ipsos. The GEM Index The research firm regularly measures people’s responses to gender portrayal in ads, which feed into its gender equality measure index (GEMTM Index). An analysis of the GEMTM scores from more than 2,000 ads featuring men or boys indicated that those ads scoring high vs. low on positive masculine gender portrayal were +37% stronger on measures of sales lift. High-scoring ads were also +38% stronger on measures of equity share gain. Why it matters There’s a push to change how women are depicted in advertising, but Ipsos’ Samira Brophy notes that marketing is guilty of reinforcing male stereotypes as much as it is female ones. That makes little sense in terms of effectiveness – ads with expressionless or unengaged men scored poorly in the Ipsos index.

WOMEN’S SPORTS SCORE HUGE 56% INCREASE IN AD IMPACT

11. 3. 2025 | 3 min read EDO report reveals a surge in women's sports viewership in 2024 fueled ad growth.

STUDY USA: CONSUMERS WANT MORE SHOPPABLE TV EXPERIENCES

11. 3. 2025 | 2 min read A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected TVs and that many consumers are already using their CTVs to find and buy products.

STUDY UK: YOUTUBE VIEWERSHIP PERCEIVED AS ‘BIGGER THAN IT IS’ IN UK

11. 3. 2025 | 4 min read YouTube accounts for 7% of TV set viewing in the UK, according to Barb data presented at last week’s Thinkbox event, Trends in TV 2025.

SURVEY USA: MORE VIEWERS TURN TO STREAMING FOR SPORTS

10. 3. 2025 | 3 min read The latest wave from Hub’s sports tracker shows that in just one year, streaming platforms have made great strides toward becoming the “home base” for sports