MYTHS ABOUT GEN Z CAN HARM MARKETING

2. 6. 2025 | 7 min read This year’s Best Brands competition revealed which brands are particularly well received by members of Generation Z. Numerous myths about this generation were also uncovered – and debunked.

STUDY USA: 18-TO-34-YEAR-OLDS SPEND MORE FOR STREAMING, CHURN MORE OFTEN

2. 6. 2025 | 3 min read A new survey puts a spotlight on the streaming behavior of 18-to-34-year-olds finds those viewers pay more for content than other age groups, but are more likely to churn if they fail to get what they crave, according to Ampere Analysis.

YOUNG PEOPLE ARE RETURNING TO TELEVISION: NEW APPROACHES TO MEDIA PLANNING

1. 6. 2025 | 5 min read A study by Freewheel confirms the levelling of viewing habits and the growing role of ad-supported streaming.

OVER 80% OF COMPANIES IN CREATIVE INDUSTRIES USE AI

30. 5. 2025 | 4 min read Within three years, every second Czech company should be using AI. Globally, this figure exceeds 80% in creative industries.

STUDY WARC: WHAT MARKETERS NEED TO KNOW ABOUT RAISING BRAND AWARENESS

30. 5. 2025 | 2 min read Brand awareness might be seen as a “fuzzy” metric – it doesn’t help that it’s often used as a proxy for “top-of-funnel” goals, for example – but it can be a valuable goal in itself and a success indicator for marketers, boosting both ROAS and sales.

NEW SURVEY: GLOBAL MARKETING BUDGETS STAGNATE

21. 5. 2025 | 2 min read This year, marketers are faced with the question of how to achieve growth without increasing budgets. The key answer seems to be technology-enabled productivity, particularly AI and data analytics.

STUDY: WOMEN’S SPORTS ARE A BIG WIN FOR ADVERTISERS

4. 5. 2025 | 3 min read As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%.

FOKTOVÁ AND BRICHTA TO JOIN THIS YEAR’S GOLDEN DRUM JURY

29. 4. 2025 | 1 min read Nikola Foktová and Aleš Brichta will represent Czech creatives on the jury at this year's Golden Drum festival.

STUDY USA: WOMEN’S SPORTS FANS WANT BETTER TV TUNE-IN INFO

8. 4. 2025 | 1 min read Women's sports are seeing incredible growth in recent years. But there's still more room for that audience to increase, especially on TV. A recent report from Paramount Advertising shows that the biggest barrier to women's sports tune-in is simply that audiences don't know where to watch.

IS SHOPPABLE CTV THE NEXT BIG OPPORTUNITY FOR RETAIL MEDIA?

4. 4. 2025 | 3 min read Historically, brands used upper-funnel channels like connected TV (CTV) for brand awareness, while relying on lower-funnel tactics such as retail media to drive conversions. But with shoppable CTV ads, brands can do both, leveraging retail media network (RMN) data to target consumers across CTV platforms, connecting the moment of discovery directly to the point of purchase.

APRIL FOOLS’ DAY 2025 — THE 21 BEST (AND WORST) JOKES AND PRANKS

2. 4. 2025 | 20 min read I'm rating every company April Fools' prank based on cringeworthiness.

STUDY EU: BROADCASTER CONTENT REMAINS TOP CHOICE IN EUROPE AND US

1. 4. 2025 | 4 min read A new report has found 59% of connected TV users begin their journey with broadcaster-produced content when they switch on TV.

NIELSEN: MEDIA MIX’S DIGITAL VS. TRADITIONAL ALLOCATION A MATTER OF BUDGET SIZE.

31. 3. 2025 | 2 min read Nielsen Insights says that while there’s general agreement that the right media mix ultimately embraces solutions from the worlds of both digital and traditional media, the question remains one of balance.

WARC: GLOBAL AD SPENDING TO FALL BY $20 BILLION

30. 3. 2025 | 3 min read The global advertising market is slowing down due to growing economic uncertainty, trade barriers and tightening regulation. According to WARC's latest study, ad spending growth will decline by $20 billion over the next two years.

STUDY USA. POSITIVE AD ENVIRONMENTS BOOST PERFORMANCE AND CONSUMER INTENTION

29. 3. 2025 | 3 min read Ads on a positively viewed platform are more effective regarding purchase intent, brand favorability and preference, according to the latest research from MAGNA and Pinterest.

HOW WOMEN’S VIEWING HABITS FACTOR INTO STREAMING WARS

28. 3. 2025 | 2 min read The viewing habits of women are an often overlooked but crucial piece of the streaming wars. According to a new survey from MX8 Labs, 67% of women watch movies and TV shows daily, making female-focused content essential for streaming services and FASTs. With the war for viewer attention showing no signs of slowing down, let’s break down which platforms are successfully winning women over:

HBBTV REACHES 100 MILLION HOMES IN EUROPE

27. 3. 2025 | 2 min read At least one TV set capable of supporting the HbbTV standard is available in 100 million European homes.

BUILDING BRANDS THAT MATTER: LESSONS FROM A DECADE OF THE WORLD’S MOST EFFECTIVE CAMPAIGNS

27. 3. 2025 | 3 min read As WARC’s Rankings season comes to an end we’ve taken a deep dive into the state of sustainability campaigns over the last decade. A new report, Sustainability in the WARC Effective 100, in partnership with sustainability marketing expert Thomas Kolster, explores how sustainability work – whether defined as social or environmental – shows up in ten years of the Effective 100 Rankings (2014-24).