APRIL FOOLS’ DAY 2025 — THE 21 BEST (AND WORST) JOKES AND PRANKS

2. 4. 2025 | 20 min read I'm rating every company April Fools' prank based on cringeworthiness.

STUDY EU: BROADCASTER CONTENT REMAINS TOP CHOICE IN EUROPE AND US

1. 4. 2025 | 4 min read A new report has found 59% of connected TV users begin their journey with broadcaster-produced content when they switch on TV.

NIELSEN: MEDIA MIX’S DIGITAL VS. TRADITIONAL ALLOCATION A MATTER OF BUDGET SIZE.

31. 3. 2025 | 2 min read Nielsen Insights says that while there’s general agreement that the right media mix ultimately embraces solutions from the worlds of both digital and traditional media, the question remains one of balance.

WARC: GLOBAL AD SPENDING TO FALL BY $20 BILLION

30. 3. 2025 | 3 min read The global advertising market is slowing down due to growing economic uncertainty, trade barriers and tightening regulation. According to WARC's latest study, ad spending growth will decline by $20 billion over the next two years.

STUDY USA. POSITIVE AD ENVIRONMENTS BOOST PERFORMANCE AND CONSUMER INTENTION

29. 3. 2025 | 3 min read Ads on a positively viewed platform are more effective regarding purchase intent, brand favorability and preference, according to the latest research from MAGNA and Pinterest.

HOW WOMEN’S VIEWING HABITS FACTOR INTO STREAMING WARS

28. 3. 2025 | 2 min read The viewing habits of women are an often overlooked but crucial piece of the streaming wars. According to a new survey from MX8 Labs, 67% of women watch movies and TV shows daily, making female-focused content essential for streaming services and FASTs. With the war for viewer attention showing no signs of slowing down, let’s break down which platforms are successfully winning women over:

HBBTV REACHES 100 MILLION HOMES IN EUROPE

27. 3. 2025 | 2 min read At least one TV set capable of supporting the HbbTV standard is available in 100 million European homes.

BUILDING BRANDS THAT MATTER: LESSONS FROM A DECADE OF THE WORLD’S MOST EFFECTIVE CAMPAIGNS

27. 3. 2025 | 3 min read As WARC’s Rankings season comes to an end we’ve taken a deep dive into the state of sustainability campaigns over the last decade. A new report, Sustainability in the WARC Effective 100, in partnership with sustainability marketing expert Thomas Kolster, explores how sustainability work – whether defined as social or environmental – shows up in ten years of the Effective 100 Rankings (2014-24).

STUDY AMPERE: STREAMING ALGORITHMS POWER TV, MOVIE CONTENT SELECTION

26. 3. 2025 | 3 min read More viewers are opting for content selections personalized through user algorithms offered by streaming platforms rather than recommendations from friends and family, according to new data from Ampere Analysis.

PAID VOD UNDER PRESSURE: PRICES RISE, GENERATION Z WATCHES VIDEO ON NETWORKS

26. 3. 2025 | 4 min read Content on streaming paid services is proving expensive for users, with younger Generation Z in particular spending more time watching videos on social platforms. That's according to a new report detailing media digital trends from Deloitte.

MULTISCREEN TV’S ‘WINNING HAND’: PERFORMANCE + TRANSPARENCY = BUSINESS SUCCESS

26. 3. 2025 | 5 min read Multiscreen TV: Smart, Strategic and Seriously Effective Marketers are constantly seeking ways to maximize impact, build trust and drive measurable business outcomes. The solution isn’t a gamble – it’s a sure bet when making a strategic investment in multiscreen TV. With its professionally produced content, unmatched audience engagement and brand-safe environment, multiscreen TV delivers results that brands can bet on.

SURVEY USA: CONSUMERS EXPRESS GROWING DISSATISFACTION WITH STREAMING SERVICES

25. 3. 2025 | 6 min read M&E companies are at a tipping point. where they risk losing the next generation of viewers, a new study from Deloitte concludes.

STUDY USA: BEFORE 2028, 76% OF US HOMES WILL CUT THE CORD

24. 3. 2025 | 2 min read Analysis of 10 of the top OTT platforms showed the average price in the US going up 14% last year, while ad-based plans reduced the cost by 42%. Battle for the American Couch Potato Report Revenue from over-the-top TV service subscriptions increased 18% in 2024, Convergence Research found in its latest “Battle for the American Couch Potato” report, reaching $69.5 billion.

FIVE CHARTS TO END THE TV DEBATE

23. 3. 2025 | 10 min read To drive growth, we must strengthen the brand, says Peter Field.

STREAMERS DOING A BETTER JOB OF WINNING BACK DEPARTED VIEWERS

23. 3. 2025 | 3 min read New data from Antenna shows that streaming services are winning back customers who formerly canceled at a higher rate.

WARC RANKINGS 2025: CREATIVE 100 REVEALED

21. 3. 2025 | 6 min read Orange, the French multinational telco, and Marcel Paris’ WoMen’s Football was the most creatively celebrated campaign of 2024, while Publicis Conseil Paris and Rethink Toronto led the agency rankings; Ogilvy once again led the networks and WPP topped the holding groups; among brands, Apple and Anheuser-Busch InBev topped the WARC Creative 100 – here’s what you need to know. Get the full results

STUDY UK: TV ADVERTISING BOOSTS PERFORMANCE MEDIA OUTCOMES

20. 3. 2025 | 2 min read Investment in TV advertising makes performance media spend go further, according to a new study by GroupM.

HUB: CONSUMERS STRUGGLE TO DIFFERENTIATE STREAMING SERVICES

19. 3. 2025 | 2 min read Consumers are struggling to find competitive advantages between subscription streaming video services, according to new data from Hub Entertainment Research. Despite strong awareness of many places to watch TV and movies, there has been a decline in viewer confidence in SVOD platforms clarifying what makes their service distinct from one another.