STUDY: US ADVERTISERS STARTING HOLIDAY CAMPAIGNS EARLIER

30. 9. 2026 | 3 min read The holiday advertising season is already underway. Research from Yahoo DSP finds that US advertisers are moving their holiday campaigns earlier, increasing budgets and prioritising deals and value as they compete for consumer spending.

CTV DRIVES MORE THAN HALF OF EUROPE’S PREMIUM VIDEO AD VIEWS

29. 9. 2026 | 3 min read Connected TV has become the dominant driver of premium video advertising in Europe, accounting for 53 percent of all premium video ad views in the first half of 2026, according to FreeWheel’s latest Video Monetisation Report. The biannual study from the Comcast‑owned advertising technology company shows that Europe’s shift toward CTV and streaming is reshaping the continent’s video advertising landscape, with programmatic buying playing an increasingly central role.

CONTAGIOUS BRANDS REPORT 2026

26. 9. 2026 | 6 min read Contagious this week released the Contagious Brands Report 2026, spotlighting 45 brands from around the world considered to be rule-breakers that challenge category conventions and stand out in a sea of sameness.

REPORT: STREAMING AUDIENCES INCREASINGLY DISENGAGED

25. 9. 2026 | 2 min read TVision by Viant has released its 2026 State of Streaming report, built on one of the largest streaming attention panels in the world. The findings challenge assumptions about where viewers are actually paying attention across streaming and linear TV.

RESEARCH UK: PHONE DISTRACTION TRIGGERS REWIND EFFECT

22. 9. 2026 | 4 min read Phone in one hand and TV remote in the other, 18–34s now lose 19 hours a year to rewatching TV they missed while scrolling, according to research by Uswitch, the comparison and switching service.

AGF NEXT GEN VIDEO STUDY 2026: OVER 85% OF CHILDREN AND TEENS WATCH VIDEO CONTENT DAILY

22. 9. 2026 | 8 min read Streaming services and social media are playing an increasingly important role in how older children and teenagers watch video content on their own, while watching TV together remains a key opportunity for shared family experiences.

OLDER CONSUMERS TRUST TRADITIONAL ADS BUT ARE INFLUENCED TO BUY THROUGH DIGITAL CHANNELS

20. 9. 2026 | 2 min read Traditional offline advertising commands the most trust among US adults 55 and older, but digital channels are gaining influence over what they buy, per CivicScience.

STUDY UK: ONE IN FIVE UK ADULTS USE AI FOR NEWS

15. 9. 2026 | 2 min read One in five UK adults are using artificial intelligence services to access news, according to Ofcom’s latest study of news consumption.

TELEVISION KNOWS HOW TO CAPTURE ATTENTION: THROUGH THE BIG SCREEN, EMOTION AND SHARED EXPERIENCES

15. 9. 2026 | 11 min read Showing an advertisement today is no problem. Getting people to actually pay attention to it is the real challenge. The number of impressions or the reach of a campaign alone does not tell us whether someone genuinely watched the advertising message, engaged with it or remembered it. And according to the TV is engaging project, this is precisely one of television’s key advantages. Its strength lies not only in how many people it can reach, but also in the quality of that contact.

OMDIA: 75% OF U.S. TV VIEWERS USE SMARTPHONE WHILE WATCHING TV

14. 9. 2026 | 2 min read Nearly three in four U.S. TV viewers regularly use their smartphones for other media while watching television, highlighting growing competition for audience attention between TV and mobile video, according to new Omdia consumer research.

HUB: YOUNGER FANS FUELING UPTICK IN SPORTS TV VIEWERSHIP

12. 9. 2026 | 3 min read Viewers under the age of 18 are seven times more likely to watch sports on TV now than they were a year ago, according to new data.

YOUNG CONSUMERS’ SPORTS VIEWING RISES SHARPLY

11. 9. 2026 | 2 min read Young consumers are watching more sports than ever -- live and non-live sports content on TV and other devices -- according to Hub Entertainment Research. This growth is attributable to social media and digital media creators.

GOLDEN DRUM HAS EXTENDED THE ENTRY DEADLINE. CREATIVES CAN REGISTER UNTIL 8 SEPTEMBER

6. 9. 2026 | 2 min read There are still a few days left to submit the best campaigns to this year’s Golden Drum. The international festival of creativity has extended the deadline for entries to 8 September 2026 at 23:59 CET. The festival is thus giving teams a few extra days to finalise their entries. Portorož is also attracting visitors with a programme packed with prominent figures from the global creative scene.

TELEVISION MAINTAINS ITS LEAD IN TRUST: INTERNATIONAL DATA REVEAL MAJOR GAPS VERSUS ONLINE VIDEO AND SOCIAL MEDIA

5. 9. 2026 | 7 min read According to new material from The Global TV Group, trust is one of television’s key strengths. Data from several markets confirm its strong position not only in terms of trust in the television environment itself, but also when it comes to brands that advertise on TV and television news. The findings also reveal a significant lead for television, particularly over social media and content creators.

GRACENOTE: 85% OF SPORTS FANS WANT HOME-SCREEN VIEWING GUIDANCE

3. 9. 2026 | 2 min read Sports fans want TV home screens to show upcoming events involving their favourite teams and where to watch them, according to new research from Gracenote.

ZLATÝ KLINEC: GRAND PRIX OF SLOVAK ADVERTISING GOES TO NOVEMBER 17 CAMPAIGN

2. 9. 2026 | 10 min read The Slovak Zlatý klinec competition has announced the winners of its 2026 edition. The Grand Prix went to the Ďakujeme 17. novembru campaign by Made by Vaculik. Telekom became the most successful advertiser, while MUW Saatchi & Saatchi retained its Agency of the Evening title.

STUDY USA: LIVE TV STILL IMPORTANT FACTOR WHEN CHOOSING A STREAMING BUNDLE

2. 9. 2026 | 2 min read Continued demand for aggregation across traditional and streaming video drives new bundles and channel combinations.

WHY HALLOWEEN SEEMS TO COME TO STORES EARLIER EVERY YEAR

1. 9. 2026 | 3 min read Consumers are shopping earlier, planning further ahead and turning Halloween into a full season.