GTVG WEBINAR: HOW TO TURN EXTRAORDINARY GROWTH INTO A GLOBAL BRAND

2. 11. 2026 | 1 min read Where does TV sit when a brand is entering markets at speed and still needs to build recognition and trust locally?

RESEARCH: FANDOM BOOSTS ADVERTISING EFFECTIVENESS

29. 10. 2026 | 4 min read UK research into streaming from Disney Advertising has identified a strong relationship between audiences' connection to the series and films they watch and advertising effectiveness. The data shows that emotional connection, fandom and enduring appeal are all associated with higher levels of detailed ad recall and purchase intent.

RESEARCH USA: HDR SHAPING THE FUTURE OF PREMIUM VIDEO

28. 10. 2026 | 3 min read Research from Parks Associates shows high dynamic range (HDR) is becoming a foundational component of premium video entertainment, creating opportunities for television manufacturers, streaming services, and content creators to differentiate through picture quality.

REPORT: WESTERN TV MARKET EXCEEDS €80BN IN 2025

28. 10. 2026 | 2 min read The Western European TV market grew by 2.4 per cent in 2025 to hit €80.4 billion, up from €78.6 billion the previous year, according to the 24th edition of ITMedia Consulting’s Annual Report, Turning Digital 2026 – The Broadcaster’s Digital Ecosystem.

HORROR IS TAKING OVER GEN Z: NEW RESEARCH REVEALS A SURPRISING SHIFT IN HALLOWEEN AND DATING HABITS

27. 10. 2026 | 5 min read Watching horror films and TV shows has become the UK's favourite way to spend Halloween, according to new research from the British Board of Film Classification (BBFC). More than a quarter of respondents (27 per cent) would rather go to the cinema or curl up on the sofa with something scary to watch than take part in traditional Halloween activities such as decorating the house (23 per cent), trick-or-treating (17 per cent), or attending themed parties (14 per cent).

STUDY: VOD ADVERTISING DELIVERS MEASURABLE SHORT-TERM SALES GROWTH

26. 10. 2026 | 3 min read Streaming TV-on-demand advertising drives measurable, incremental sales rather than just brand awareness, according to research conducted by WPP Media in conjunction with Amazon Ads.

NIELSEN: MILLENNIALS STREAM THE MOST HALLOWEEN HORROR

22. 10. 2026 | 5 min read In 2025, Nielsen tracked horror’s slice of October movie watching across four Octobers and found a small but real bump, nearly a full point between 2023 and 2024. Now October 2025 has officially wrapped, the US audience measurement specialist added the newest data point to reveal that horror made up 14.7 per cent of October movie minutes, down from 15.8 per cent in 2024 and right back in the 14.6 per cent to 14.9 per cent range of 2021 through 2023.

STUDY USA: YOUNG ADULTS AREN’T TUNING OUT TV ADS

19. 10. 2026 | 1 min read TV ad reach among US adults ages 25 to 34 grew in all seven industries tracked, and every category topped 31 million viewers, up from just two above 30 million in June 2025, according to a June report from Samba TV.

AMPERE CEO: “ADS ARE THE FUTURE FOR STREAMING”

14. 10. 2026 | 3 min read Guy Bisson, executive director and cofounder at Ampere Analysis, introduced his MIPCOM session The New Economics of Content, why Advertising Matters, by declaring that “advertising is the future (of growth)” in the streaming market and, by 2029, streaming services will make more money from ad tiers than from premium.

PAUSE ADS COMPLEMENT VIDEO SPOTS BY TURNING AWARENESS INTO PURCHASE INTENT

14. 10. 2026 | 2 min read Pause ads may work best when being used as a complement to traditional 15- to 30-second streaming ads, according to research from Amazon Ads and Omnicom Media shared by Adweek.

ONE IN THREE AMERICANS WOULD RATHER WATCH HIGHLIGHTS THAN FULL EPISODES. IS STREAMING ENTERING A NEW ERA?

13. 10. 2026 | 5 min read Almost a third of US adults (32%) would rather watch highlights from a TV show than sit through every full episode, with the figure rising to 43% among Gen Z. The findings come as streaming services increasingly compete for audience attention with social media feeds, where short video clips dominate the viewing experience.

DENTSU CREATIVE: MARKETERS ARE LOOKING FOR WAYS TO TURN AI INTO A REAL COMPETITIVE ADVANTAGE

13. 10. 2026 | 3 min read Dentsu Creative’s new Global CMO Report 2026 shows that marketers are entering a new phase in their work with artificial intelligence. Following a period of enthusiasm, a pragmatic approach is now taking hold, focusing on the real-world impact on business, brand and customer experience. At the same time, human capabilities – which technology cannot replace – are increasingly becoming a competitive advantage.

MARK RITSON: HERE’S A RADICAL IDEA – STOP CALLING IT REACH IF NOBODY LOOKED

12. 10. 2026 | 8 min read Mark Ritson has spent years accepting the gospel of maximum reach and minimum frequency. New attention data has given him a reason to question one of media planning’s favorite rules.

CAR ADS ARE REACHING MORE MILLENNIAL VIEWERS ON TV

12. 10. 2026 | 1 min read Automakers' TV ad reach among 25- to 34-year-olds grew 12.38% YoY in June, the fastest of any age group, according to a June survey from Samba TV.

ANALYSIS: SUNDAYS ARE FOR SCROLLING

12. 10. 2026 | 2 min read Sunday has become Britain’s busiest day online, according to analysis of Virgin Media O2 network data, with broadband traffic 12 per cent higher than the daily average and peaking at 9.20pm. As millions of people stream, scroll and prepare for the week ahead, the final day of the weekend now generates more internet activity than any other day of the week.

REPORT: KIDS’ PROGRAMMES INCREASINGLY INSPIRED BY SOCIAL MEDIA

12. 10. 2026 | 4 min read Glance, a specialist in TV and video market intelligence, has presented its MIPJUNIOR 2026 keynote exploring ‘Next-Gen Viewing: Trends Shaping Children’s Content’ at the Palais des Festivals, Cannes.

EUROBEST HAS FOUR CZECH JUDGES; REGIONAL REPRESENTATION IS AT A RECORD HIGH

12. 10. 2026 | 2 min read The Eurobest European creative communications competition has announced the composition of its juries for 2026. The juries will feature representatives from 28 markets – the highest number in the competition’s history. The Czech Republic has four jurors, whilst a further 12 experts from the region will be joined by representatives from eight Eastern European countries.

ITV’S GENERATIVE AI ADS FEATURE ATTRACTS 16 NEW-TO-TV ADVERTISERS IN DEBUT YEAR

9. 10. 2026 | 6 min read ITV’s GenAI Ads Manager has drawn 16 new-to-TV small- and medium-sized enterprises (SMEs) to buy TV campaigns with the broadcaster in its first year.