7 CINEMATIC ADS FROM THE 2026 OSCARS

16. 3. 2026 ADWEEK rounds up the best spots from Hollywood’s big night, from Burger King’s reintroduction to Coinbase’s gamified ad. The Oscars may be Hollywood’s biggest night, but sometimes the ad breaks earn their own standing ovation. The commercials that ran during the 98th Academy Awards leaned into the ceremony’s themes of aspiration and transformation, with brands… Continue reading 7 CINEMATIC ADS FROM THE 2026 OSCARS

66.7% OF AD-SUPPORTED TV VIEWING BY 18 TO 49 YEAR OLDS GOES TO STREAMERS

12. 3. 2026 New Nielsen guide says sports account for 29.2% of ad-supported viewing by 25–54-year olds. With the annual upfront ad market approaching, Nielsen has come out with a new data point that will drive senior sellers of traditional network advertising in search of another martini. In its 2026 Upfront Planning Guide, Nielsen says that streaming now… Continue reading 66.7% OF AD-SUPPORTED TV VIEWING BY 18 TO 49 YEAR OLDS GOES TO STREAMERS

GOLDEN DRUM KICKS OFF ITS 32ND EDITION, ACCEPTING APPLICATIONS UNTIL 26 AUGUST

11. 3. 2026 The Golden Drum International Festival is kicking off another year. Entries can be submitted until 26 August. Golden Drum, an international creative festival, is launching its 32nd edition. Applications will be accepted until 26 August in six different sections: One-Channel Drum, Omni-Channel Drum, Craft Drum, Creative Media Excellence Drum, Creative Business Excellence Drum and a… Continue reading GOLDEN DRUM KICKS OFF ITS 32ND EDITION, ACCEPTING APPLICATIONS UNTIL 26 AUGUST

OMDIA: SECOND-SCREEN VIDEO VIEWING SPREADS TO OLDER AUDIENCES

11. 3. 2026 Media multitasking is no longer confined to younger viewers, with new Omdia research showing sharp growth in mobile video viewing alongside television among older age groups in the United States. According to the research, 52% of viewers aged 45-54 watched video clips on their mobile phones while watching TV in November 2025, up from 39%… Continue reading OMDIA: SECOND-SCREEN VIDEO VIEWING SPREADS TO OLDER AUDIENCES

TVB: LINEAR TV STILL KING

5. 3. 2026 TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association. A new report from the Television Bureau of Advertising (TVB) casts doubt among those who think linear TV’s days are numbered. According to the association’s 2026 Media Comparisons Study, TV, viewed on a television… Continue reading TVB: LINEAR TV STILL KING

AN INSIDE VIEW ON DVB’S ADDRESSABLE ADVERTISING WORK

4. 3. 2026 I’ve spent more than 30 years working in broadcast and digital media, says John Bartlett from BCi Digital, long enough to see technologies come, go, and then come back with better acronyms. Along the way, I’ve been lucky enough to work on some genuinely impressive industry-shaping projects, including the launch of Sky’s AdSmart service, and… Continue reading AN INSIDE VIEW ON DVB’S ADDRESSABLE ADVERTISING WORK

STUDY UK SAYS 28% EXPECT DISCOUNTS FOR WATCHING TOO MUCH TELEVISION

2. 3. 2026 New UK research from Bango suggests growing consumer frustration with fixed monthly streaming fees, with 28% of Brits saying services should introduce rewards or discounts for binge-watching. The findings come from a survey of 1,500 UK consumers published in Bango’s latest report, The Future of Bundling Waits for No One. According to the research conducted for… Continue reading STUDY UK SAYS 28% EXPECT DISCOUNTS FOR WATCHING TOO MUCH TELEVISION

STUDY: ADVERTISERS BOOSTING SPENDING ON CONNECTED TV, NEW STUDY FINDS

2. 3. 2026 Premion, Advertiser Perceptions respondents see best results when linear TV and CTV are coordinated. If the way to figure out what’s going on is to follow the money, the story in the television business continues to be the shift to streaming and connected TV. The latest example is a new survey released by Advertiser Perceptions… Continue reading STUDY: ADVERTISERS BOOSTING SPENDING ON CONNECTED TV, NEW STUDY FINDS

TV ADS TOP THE CHARTS FOR PURCHASES, AND FOR ANNOYANCE

24. 2. 2026 TV ads drive purchase behavior for 49% of consumers, making them the most effective channel, even though 36% find them disruptive, according to a January report from DISQO. Beyond the chart: TV’s effectiveness has some science behind it. Across generations, 43% of US adults say TV is the most acceptable place for advertising, according to… Continue reading TV ADS TOP THE CHARTS FOR PURCHASES, AND FOR ANNOYANCE

END OF FREE BROADCASTING? EUROPE DISCUSSES THE FUTURE, THE CZECH REPUBLIC IS CAUTIOUS

19. 2. 2026 The debate on the future of terrestrial television and analogue radio is shifting towards regulatory decisions. While France is predicting the end of terrestrial broadcasting within ten years and Slovakia has already abandoned free-to-air commercial stations, Britain is retaining FM until at least 2032. Czechia is currently focusing on stability and gradual evolution. In recent… Continue reading END OF FREE BROADCASTING? EUROPE DISCUSSES THE FUTURE, THE CZECH REPUBLIC IS CAUTIOUS

SUPER BOWL LX ATTRACTS NEARLY 125 MILLION U.S. VIEWERS

18. 2. 2026 Viewing peaked at a record 137.8 million; 128.2 million in the U.S. viewed Bad Bunny’s halftime show, which also set records on social media. NBC Sports said its Super Bowl coverage Feb. 8 set an all-time media record for peak viewing, with 137.8 million watching in the second quarter as the Seattle Seahawks led the New England… Continue reading SUPER BOWL LX ATTRACTS NEARLY 125 MILLION U.S. VIEWERS

ADVERTISING WORTHY OF THE BIG SCREEN. SQUARESPACE TEAMS UP WITH EMMA STONE AND YORGOS LANTHIMOS IN NEW COMMERCIAL

13. 2. 2026 American technology company Squarespace, which focuses on website creation, brought together Oscar-winning actress Emma Stone and acclaimed director Yorgos Lanthimos in its latest advert for Sunday’s Super Bowl. The result is a cinematic spot full of frustration. Emma Stone cannot register a domain with her name. This is the problem that Yorgos Lanthimos captures in… Continue reading ADVERTISING WORTHY OF THE BIG SCREEN. SQUARESPACE TEAMS UP WITH EMMA STONE AND YORGOS LANTHIMOS IN NEW COMMERCIAL

WHAT GIVES A SUPER BOWL AD SHELF LIFE IN 2026

10. 2. 2026 For decades, the price tag to advertise during the Super Bowl has been justified by access to a centralized audience. As attention disperses across platforms and star power extends to creators, marketers are rethinking how Super Bowl investments translate into consumer recall. To reach as wide an audience as possible, brands are now designing Super… Continue reading WHAT GIVES A SUPER BOWL AD SHELF LIFE IN 2026

DURING THE FIRST OLYMPIC WEEKEND, VIEWERS WERE MOST INTERESTED IN BIATHLON, SNOWBOARDING AND SPEED SKATING

9. 2. 2026 Sunday’s mixed biathlon relay race became the most watched biathlon broadcast in the history of Czech Television. The station announced this based on data from official electronic audience measurement provided by the Association of Television Organisations. During the first weekend of the Olympic Games, 1.759 million viewers watched the broadcast on television and via internet… Continue reading DURING THE FIRST OLYMPIC WEEKEND, VIEWERS WERE MOST INTERESTED IN BIATHLON, SNOWBOARDING AND SPEED SKATING

WHY SUPER BOWL ADVERTISERS KEEP PRANKING US

8. 2. 2026 As brands chase attention before kickoff, elaborate pranks risk becoming too easy to spot. Last month, photos circulated on gossip sites like TMZ and MailOnline of actor William Shatner eating a bowl of Raisin Bran in his car and clutching the cereal box as if it were his most prized possession. The bizarre paparazzi shots… Continue reading WHY SUPER BOWL ADVERTISERS KEEP PRANKING US

THE OPENING OF THE WINTER OLYMPICS IN MILAN DOMINATED FRIDAY’S VIEWING FIGURES.

7. 2. 2026 The live broadcast of the opening ceremony of the 2026 Winter Olympics was watched by 1.2 million viewers over the age of 15 and 1.25 million viewers over the age of 4 on the Czech Television sports channel. It was the best result of the evening and also of the entire Friday. ČT stations recorded… Continue reading THE OPENING OF THE WINTER OLYMPICS IN MILAN DOMINATED FRIDAY’S VIEWING FIGURES.

THE STATE OF PERFORMANCE TV IN 2026

6. 2. 2026 Attention is the hardest thing to buy. And everyone else is bidding too. People are scrolling, skipping, swiping, and split-screening their way through the day. Which is exactly why TV stands out. It offers a rare, uninterrupted moment where your audience is truly paying attention. Performance TV combines the power of TV advertising with the… Continue reading THE STATE OF PERFORMANCE TV IN 2026

THE WINTER OLYMPICS ARE STARTING, AND PARTNERS ARE FINE-TUNING THEIR COMMUNICATIONS

6. 2. 2026 The 2026 Winter Olympics in Milan and Cortina will officially begin on the evening of Friday, 6 February. They will also bring with them advertising campaigns from Olympic partners. These partners have been communicating their connection to the Olympics in the media for several weeks and are also preparing to participate in the Olympic Festival.… Continue reading THE WINTER OLYMPICS ARE STARTING, AND PARTNERS ARE FINE-TUNING THEIR COMMUNICATIONS