SUMMER-FLAVOURED TV ADS: ROMANTIC LOVE STORY THAT MELTS EVEN THE TOUGHEST HEARTS—AND WALLETS

19. 7. 2025 Love and summer are universal themes that everyone can relate to. A first kiss at sunset, a shared drink on the beach, or playful flirting in the pool become a natural part of a brand’s story in advertising spots. Hot days, setting suns, the salty scent of the sea, and the first shy touches—these are images that instantly evoke memories and desires. A TV ad has the power to turn a few seconds on screen into an emotion that lasts all summer long.

NOVA WILL BROADCAST MOTOGP ON ITS MAIN CHANNEL, TV NEWS WILL BE BROADCAST FROM THE SQUARE

18. 7. 2025 Selected MotoGP races will also be broadcast on TV Nova's main channel. A special broadcast of Televizní noviny (TV News) will also be prepared directly from the square in Brno.

OVERVIEW: HOW TO WATCH THE FIRST AND SECOND CZECH FOOTBALL LEAGUES

18. 7. 2025 The top football league and the second highest competition are kicking off. Oneplay is the official broadcaster and will show all matches from the top competition as part of its paid packages. Selected second league matches will be shown on ČT sport and Sporty TV.On Friday, July 18, the new season of the Czech top football competition, the Chance Liga, begins.

PRIMA APPLIES FOR LICENSE FOR SLOVAK VERSION OF PRIMA KRIMI

17. 7. 2025 Following last year's launch of Prima SK and Prima Cool SK, the Prima group is preparing another thematic channel for Slovak audiences.

HOW ONE VIDEO GAME TOOK ON CULTURE TO TURN LOSS INTO BRAND LOVE

17. 7. 2025 When Clash of Clans – a mobile video game made by Supercell that reportedly has up to 150 million monthly users – lost relevance and some love, the marketing team took creative risks to stage a brand comeback, revealing their secrets at the Cannes Lions Festival.

LABUBU: WHAT DOES THAT MEAN?

17. 7. 2025 Trends and fads, especially around single products, can make money – but whether they point to something significant about the world (or about how to do business in the world) is much trickier; Labubus are one such fad that invites our consideration – Kantar trend analysis explores the deeper meanings of the toys’ rise. Why Labubus matter Labubu dolls, based on a 2015 picture book called The Monsters, are one of China’s biggest global hits, a cultural phenomenon that has many things going for it: scarcity, celebrity endorsements, social media virality, collectibility, limited collections, and a huge secondary market.

HBBTV ENABLES SECURE CONTENT DELIVERY WITH NEW DRM SPECIFICATION

16. 7. 2025 The HbbTV Association has announced a new specification for the integration of Digital Rights Management (DRM) in HbbTV implementations and services.

JAKUB FOLAUF IS THE NEW MARKETING DIRECTOR OF THE NOVA GROUP

16. 7. 2025 The current marketing director of the Nova Group, Jakub Strýček, is moving to the parent company CME. He will be replaced by Jakub Folauf, who has been working at Nova since 2021.

NOVA ACTION, NOVA GOLD, AND NOVA LADY ARE NOW ON ONEPLAY WITH AUDIO DESCRIPTION

16. 7. 2025 The Oneplay internet service now offers three Nova Group thematic channels enhanced with audio description for a better experience for users with visual impairments. Subtitles can also be turned on or off.

ONEPLAY, MAGENTA TV, AND TELLY WILL BROADCAST SPARTA, BANÍK, AND PLZEŇ MATCHES

15. 7. 2025 Viewers will be able to watch Sparta, Plzeň, and Baník matches in the preliminary rounds of European football cups live on Oneplay and Premier Sport channels.

CZECHS CHANGE STREAMING SERVICES MOST OFTEN IN THE REGION AND DOWNLOAD THE MOST

15. 7. 2025 Czechs often change their streaming service subscriptions and pay less than users in other Central and Eastern European countries, according to a study by WPP Media.

TOTAL TV: THE DIVIDE BETWEEN STREAMING AND LINEAR TV NO LONGER MAKES SENSE—IT’S TIME TO SMASH THE BARRIERS

15. 7. 2025 For several years now, it has been said that the divide between linear and streamed television makes no sense from the viewer’s perspective. After all, when people sit down to watch TV, they don’t think about whether it’s time for linear programming or streaming. They are just watching TV. This issue—along with the inefficiencies of current advertising models and a potential solution in the form of Total TV—was explored in depth in this year’s report by the media analytics company TVREV.

BLUE IS COOL: THE SMURFS SCORE BIG IN TV ADVERTISING

14. 7. 2025 The distinctive, memorable blue colour, unique characters, and the emotional connection of viewers who grew up with the Smurfs—these are the qualities that make the Smurfs a perfect inspiration for creatives. Advertising campaigns are full of these iconic characters—and it’s no surprise! On the occasion of the premiere of the latest Smurfs film, let’s take a look at how this phenomenon resonates in the world of advertising.

SURVEY: MORE VIEWERS TURN TO STREAMING FOR SPORTS

13. 7. 2025 The latest wave from Hub’s sports tracker shows that in just one year, streaming platforms have made great strides toward becoming the “home base” for sports.

ISIC: ONLY 40% OF STUDENTS CONSIDER CZECH MEDIA TO BE TRUSTWORTHY

12. 7. 2025 Less than half of students over the age of 18 believe that Czech media are trustworthy, while 10% hold the opposite view, according to a survey by GTS Alive, published by ISIC.

CZECHS LIKE BRAND MASCOTS, BUT THEY DON’T CONVINCE THEM TO BUY

11. 7. 2025 Brand mascots are generally liked by Czechs in advertisements, but they don't usually convince them to buy, according to the results of a representative survey by MNForce.

POWER OUTAGE AFFECTS TV VIEWING

11. 7. 2025 TV viewing during the blackout: dramatic drop in affected areas offset by growth in other regions.

SUMMER-FLAVOURED TV ADS: THE MOST SPARKLING REFRESHMENT FOR THE HOTTEST DAYS

10. 7. 2025 Hot summers are perfect for advertising all kinds of drinks and other refreshments. What advertising strategies do the most famous brands choose, and which summer adverts are the most appealing?