PRIMA ORIGINALS IS CHANGING TO FRIENDS PRODUCTION

25. 6. 2025 Under its new name, Friends Production wants to produce not only for Prima, but also for other entities.

PRIMA IN SUMMER: EINSTEIN, LUDWIG AND FILMS. NEW TRAITORS IN AUTUMN

24. 6. 2025 This summer, Prima's main channel will focus on films and reruns of series.

YOUTUBE, GAMES AND NETFLIX ON TV? IN THE CZECH REPUBLIC, PEOPLE SPEND 33 MINUTES A DAY ON THESE

24. 6. 2025 Televisions are increasingly being used for activities other than watching TV, but traditional broadcasting remains the main use. Other activities on TV screens take up an average of 33 minutes a day for viewers.

PRISA & STELLANTIS: PERSONALIZED PODCAST INTEGRATIONS TO BUILD TRUST AND BOOST ENGAGEMENT

24. 6. 2025 In today’s media landscape, creating meaningful brand impact requires more than just a powerful product and content – it takes smart partnerships. The success of Prisa and Stellantis’ Leadmotor campaign for a new electric vehicle brand in Spain illustrates how collaboration between brand and media partner can unlock creative innovation and measurable business results.

4CAMPING ENTERS A NEW TV CAMPAIGN OUTSIDE ITS MAIN SEGMENT – TOURISM

23. 6. 2025 A new TV commercial for the 4camping e-shop has been broadcast on TV Nova since 16 June. It takes the brand out of the campsite with an emotional campaign closer to tourism, without trying to show extreme conditions.

THE TRANSITION OF O2 CUSTOMERS TO ONEPLAY IS NEARING COMPLETION. WE WANT TO CREATE A NEW LOVE BRAND, SAYS NOVA CEO

23. 6. 2025 Nova TV completes a major transition of customers from O2 TV to its new platform, Oneplay. In an interview with e15, Nova CEO Daniel Grunt describes why Nova has given up the successful Voyo brand, how it is handling the technical difficulties that accompanied the launch of Oneplay, and explains where the new streaming giant plans to go next. “Globally, we are seeing a trend of a decline in pay TV in favour of streaming services,” says Grunt, explaining the end of O2 TV.

NOVA AND PRIMA PREPARE FOR AUTUMN BATTLE WITH SERIES BRATŘI A SESTRY AND POLABÍ

23. 6. 2025 A battle of television premieres is brewing for the autumn. Nova and Prima will apparently pit their new series Bratři a sestry and Polabí directly against each other.

DEFENDING MARKETING, AI, CREATIVITY AND BRAND BUILDING. THE #HOLKYZMARKETINGU CONFERENCE IS COMING

22. 6. 2025 How to build a strong brand from scratch? How to change the internal perception of marketing from an expense to an investment? And how to use AI in advertising without killing creativity? These are the questions that will be answered first-hand at the #HolkyzMarketingu conference.

CHECK OUT THE MOST AWARD-WINNING CAMPAIGNS FROM CANNES LIONS

22. 6. 2025 The Cannes Lions Festival has recognised the world's most creative campaigns. MAM brings you a selection of the ten most successful ‘lion collectors’.

MUSIC THAT SELLS: AC/DC, THE ROLLING STONES AND QUEEN IN TV ADVERTISING

21. 6. 2025 The rock anthems that once shook concert halls are now blasting from TV screens as part of advertising campaigns designed to grab attention from the very first note. Famous songs lend brands image, emotion and credibility, becoming a bridge between the product and the audience. For World Music Day, let's take a look at the role music plays in advertising.

THE ACADEMY FOR TELEVISION TALENTS IS CHANGING. TV NOVA HAS REACHED AN AGREEMENT WITH FAMU

20. 6. 2025 The educational programme CME Content Academy, focused on training television creators, is undergoing a major transformation. After three years in Brno, it is moving to Prague, being shortened to one intensive year and newly established in cooperation with TV Nova and FAMU.

PRIMA GROUP’S REVENUES REACHED ALMOST SEVEN BILLION LAST YEAR

19. 6. 2025 The Prima Group has published its consolidated results for fourteen of its companies for the first time ever. Television advertising remained the dominant source of revenue.

NORDIC SERIES FROM VIAPLAY WILL BE LAUNCHED IN THE SUMMER. AI IS ALREADY MAKING ITS WAY INTO BROADCASTING, SAYS PRIMA CEO

19. 6. 2025 The streaming service prima+ has been on the market for over two years and, according to Marek Singer, head of the Prima Group, it has reached what he calls an “imaginary halfway point.” In an interview with e15, he describes what genres work, why they rely on Czech originality and why they decided to work exclusively with Viaplay. “We expect the cooperation with Canal+ to deepen,” says Prima’s CEO.

CANNES LIONS: ANOTHER CAMPAIGN WITH A CZECH FOOTPRINT WON LIONS

17. 6. 2025 The ‘Fixables’ project by LePub Amsterdam and Milan for Philips, which was developed in collaboration with Publicis Groupe, OMD Czech and Prusa Research, won silver and bronze in Cannes.

ČT AND ČRO ARE THE MOST TRUSTED MEDIA OUTLETS, FOLLOWED BY CNN AND PRIMA NEWS

17. 6. 2025 A new report has been published from the regular Digital News Report survey on news consumption in various countries around the world.

VML WINS GRAND PRIX IN CANNES FOR KITKAT CAMPAIGN

17. 6. 2025 The ‘Take a break from your mobile’ campaign, created for KitKat by the VML agency, was awarded the Grand Prix at the Cannes Lions competition.

KOOPERATIVA TESTED A NEW VIRTUAL ADVERTISEMENT. WHAT DID IT SHOW?

16. 6. 2025 An advertisement that is not in the stadium but is still visible on LED panels. Kooperativa tested it during the Croatia-Czech Republic qualifying match thanks to Overlay technology.

TV NOVA IS HITTING THE ROAD AGAIN THIS YEAR, STARTING ON 28 JUNE

13. 6. 2025 TV Nova will visit a total of nine cities from the end of June to the first week of October as part of its Den s Novou roadshow.