SECOND SEASON OF REALITY SHOW ZRÁDCI WILL EXPAND TO CINEMAS, ACCOMPANIED BY AN AFTERSHOW AND PODCASTS

31. 7. 2025 Expansion to cinemas, a new talk show, discussions, and podcasts will accompany the second season of the psychological reality show Zrádci.

PEOPLE LOSING TRUST IN SOCIAL MEDIA AS DISINFORMATION SPREADS

30. 7. 2025 The trust gap between legacy media and social media is growing, as disinformation, fake news, and a lack of regulation knocks people’s confidence in creator-led content, research finds.

ONEPLAY AGREES WITH CANAL+, BRINGS COMPLETE PREMIER LEAGUE AND WTA

30. 7. 2025 Oneplay has signed a new agreement with Skylink for Canal+ sports channels. Thanks to this agreement, Oneplay viewers can now watch all live Premier League matches and the WTA women's tour.

AI INFLUENCERS ARE ON THE RISE, BUT INTEREST IN THEM IS CONTRADICTORY

30. 7. 2025 With the development of artificial intelligence, more and more AI influencers are emerging. However, brands that use them are not guaranteed consumer interest.

PRIMA+ RELEASES THE FIRST THREE EPISODES OF ITS NEW SERIES POLABÍ

30. 7. 2025 Subscribers to the prima+ platform can watch a preview of the first episodes of Prima TV's main autumn new release.

NADA: ČEDOK IS THE BEST-KNOWN TRAVEL AGENCY, TUI INVESTS THE MOST IN ADVERTISING

30. 7. 2025 According to monitoring, TUI had the highest investment in media advertising among travel agencies last year. According to NADA research, Čedok is the best-known brand, with Invia moving into second place.

“SEX SELLS.” HOW HAS THE USE OF EROTICA EVOLVED IN ADVERTISING?

30. 7. 2025 Oldřich Vávra from the Prague University of Economics focuses on the development of advertising in other industries, and this time he describes the history of sexuality in advertising.

MARKETING TO GEN ALPHA: HOW BRANDS CAN WIN OVER THE NEXT GENERATION

29. 7. 2025 The cohort represents a major opportunity for advertisers, keying them into future trends in areas like gaming, according to research from Horizon Media.

EFFIE 2025: MORE CHANCES TO WIN, MORE CATEGORIES, EMPHASIS ON INNOVATION AND ESG

28. 7. 2025 This year's Effie competition brings a significantly redesigned structure and new categories, giving agencies and brands more opportunities to win awards for truly effective communication.

GOLDBACH ADVANCED TV STUDY: CTV ADS PROVE INCREASINGLY EFFECTIVE

28. 7. 2025 The Goldbach Group, Goldbach Austria, and Goldvertise Media released their eighth Advanced TV study for the DACH region in January 2025. The results once again confirmed the dominance of streaming and the growing use of connected TV. The increasing acceptance and perception of advertising in this medium is particularly noteworthy.

PRIMA IS PREPARING A NEW TRAVEL REALITY SHOW AND IS LOOKING FOR COUPLES

28. 7. 2025 Prima TV is preparing a new travel reality show. Casting is now underway, inviting brave couples to participate.

SOUTH PARK BECOMES THE MOST EXPENSIVE ANIMATED SERIES

27. 7. 2025 Paramount Global has acquired exclusive global streaming rights to South Park for $300 million a year for five years.

NOVA AND PRIMA PROMOTE NEW SERIES POLABÍ AND BRATŘI A SESTRY

25. 7. 2025 Nova and Prima have launched a promotional campaign for their new fall series. They are introducing the main characters and behind-the-scenes footage from the sets.

WHEN FASHION SLOWS DOWN: HOW CAN BRANDS COMMUNICATE SUSTAINABILITY WITHOUT OVERUSING WORDS LIKE ‘ECO’ AND ‘GREEN’

25. 7. 2025 Slow fashion is no longer just a manufacturing philosophy – it is becoming a new language of fashion communication. Whereas seasonal trends once dominated advertising, today more and more brands are leaning towards a calmer, more thoughtful narrative. Instead of products, they present stories; instead of sales, they show manufacturing processes. Campaigns feature documentary aesthetics, quiet activism and artistic installations. Sustainability is not just a theme here, but also a form of expression – based on authenticity, a relationship with clothing and respect for time. This is where the inspiration for marketers lies: that less can mean more if a brand decides to speak clearly, honestly and with confidence in the intelligence of its audience. H&M – Conscious Collection (2011) Swedish clothing company H&M is considered one of the leaders in the global fast fashion scene, so it comes as no surprise that, like other companies in a similar position, it faced growing criticism for its negative environmental footprint with the arrival of the new century. The long-term Conscious Collection campaign, first launched in 2011, thus fulfils two key objectives: firstly, it responds to the criticism, and secondly, it seeks to appeal to new generations of customers who think fundamentally differently about sustainability than their predecessors. As part of this campaign, H&M launches a collection made from sustainable materials every year, seeking to demonstrate that even fast fashion can be conscious. Visually, the campaign draws on the aesthetics of high fashion editorials and haute couture: the spots are dominated by detailed shots of textures, slow-motion images of the production process and natural motifs that contrast with the modern cut of the clothing. Over time, the basic collection has been complemented by the premium Conscious Exclusive line, which relies on short fashion films featuring leading international models such as Giedrė Dukauskaitė and Rianne Van Rompaey for its promotion. H&M clothing is commonly perceived as an affordable alternative, and with these campaigns, the company is trying to show that it can offer something more.

O2TV APP NO LONGER FUNCTIONAL, TRANSITION TO ONEPLAY COMPLETED

24. 7. 2025 The O2TV app has ceased to function permanently in recent days, shortly after the official termination of this long-standing television service. Users are now completely dependent on the new Oneplay platform, to which the customer base has been gradually migrated.

“STREAM’S GRAY ZONE” LIVES ON, AFFECTING ONEPLAY AND PRIMA+

24. 7. 2025 It has been exactly three months since the Stream Cinema Community add-on, which plagued not only the official streaming service, ended for unknown reasons. Its "successor" continues to operate.

WHAT DOES MARKETING SCIENCE ADVISE SMALL BRANDS TO DO, AND WHY SHOULD THEY STICK TO IT?

23. 7. 2025 You have a great product, there's no doubt about that. People who try it come back to you. You have good reviews. But still, no one really knows you. How is that possible, and what can you do about it? This dilemma is faced by many smaller and emerging brands, writes Vojtěch Prokeš.

ADS GRABBING AND SUSTAINING ATTENTION ARE THE KEY TO BUSINESS SUCCESS

20. 7. 2025 Consumer attention matters more than ever. People are bombarded with thousands of ads and messages daily—and most get ignored. In a world of endless distractions, advertisers’ ability to grab and sustain attention is the key to driving real brand impact. Interesting insights in this regard came from the 2025 Uber Advertising Attention study, which focused on the ability of ads within the Uber app to capture attention.