VOGUE SPARKS DEBATE ON THE ETHICS OF USING AI IN ADVERTISING

8. 8. 2025 The rise of so-called artificial intelligence is also visibly transforming the shape of advertisements. Including those that appear in the imaginary fashion bible.

ALMOST AN ANIMAL INSTINCT. WHAT DOES IT LOOK LIKE WHEN ANIMALS SEEM BETTER OFF THAN HUMANS IN A TV AD?

8. 8. 2025 Singing cats, touching dog stories, or cute little monsters hiding under the couch — pets are simply a staple of television advertising. Adverts featuring them can build strong narratives, evoke emotions, and subtly foster a connection to the brand. In an era when marketing often relies solely on data and performance, they remind us of the power of authenticity, emotion, and imaginative storytelling. Let’s take a closer look at some of the most successful TV ads that prove the connection between brands and the animal world can be both charming to watch and surprisingly effective.

PRIMA KRIMI SK, JOJ SVĚT AND OTHER ONEPLAY SPORT CHANNELS HAVE TV LICENSES

7. 8. 2025 Prima Krimi SK can begin broadcasting on the Slovak market, and Czech viewers can look forward to the documentary channel Joj Svět. Two other new MD channels, Oneplay Sport, also have licenses.

PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING

7. 8. 2025 With this autumn’s programming lineup, Prima aims to move toward more aspirational content. “We want to surprise viewers to some extent while still delivering what they expect from us,” says Prima CEO Marek Singer.

CZECH TELEVISION DEFENDS ITS LEAD IN JULY, NOVA CONTINUES TO SHOW THE HIGHEST GROWTH

6. 8. 2025 The first month of summer vacation saw Czech Television take the lead in television ratings among the broader audience group aged 15 and older. However, commercial broadcasters strengthened their position year-on-year, especially the Nova group.

NETMONITOR: BLACKOUT IN THE CZECH REPUBLIC INCREASED VISITS TO NEWS SITES

6. 8. 2025 On July 4, around noon, approximately one million households were left without electricity, Prague's public transport system came to a standstill, and several industrial plants were forced to suspend production. The massive power outage, which affected the capital and several other regions of the Czech Republic, significantly impacted traffic to websites in the News category. An increase of 800,000 People watched the news online with surprise and concern, mainly on their mobile phones, and so a large increase in traffic on this platform was observed throughout the day. On July 4, nearly 3.3 million users visited news websites from their mobile phones, which is about 800,000 more than the average traffic to news websites from mobile phones during the other days of July.

OPTIMISING REACH TO THE WELTHIEST CZECHS AGED 45–64

5. 8. 2025 Part of the WPP Media project called Češi 45+ (Czechs aged 45–64), which aims to focus greater attention on the richest Czech age group, naturally includes the topic of the media behaviour of these Czechs. Given the thematic focus of this page, today we will primarily concentrate on the role of television.

ONEPLAY REMOVES CANAL+ ACTION, ADDS RETRO MUSIC TV

5. 8. 2025 Oneplay has made a change to its TV channel lineup, removing Canal+ Action and adding Retro Music TV. At the same time, Slovak news channel TA3 has been switched to high definition.

STUDY USA: CONSUMERS DISTRUST INFLUENCER MARKETING MORE THAN ADVERTISING

4. 8. 2025 A new report from the National Advertising Division reveals the trust gap.

CNN PRIMA NEWS TO LAUNCH MAIN PHASE OF PRE-ELECTION BROADCASTING IN SEPTEMBER

4. 8. 2025 CNN Prima News is preparing extensive pre-election broadcasting. It will offer debates, specials, and space for lesser-known candidates.

MASS COMMUNICATION IS DYING, THE FUTURE BELONGS TO PERSONALIZATION

2. 8. 2025 Why shout through a megaphone to a crowd when you can whisper what interests each individual directly into their ear, asks Michal Orsava, co-founder of Webout.

PRIMA PLANS TO TRANSFORM SOME OF ITS EXISTING STATIONS INSTEAD OF LAUNCHING NEW ONES

1. 8. 2025 Instead of launching new stations, the Prima group wants to focus on repositioning and rebranding its existing ones. The changes are intended to better target specific viewer and advertising groups.

SUMMER-FLAVOURED TV ADS: FASHION BRAND SPOTS ARE ALL ABOUT FLOWING SKIRTS AND ROMANCE

31. 7. 2025 Fashion brands use the summer season to present themselves to customers in an emotive light. Their summer campaigns often depict an ideal world where every outfit fits naturally into a perfect holiday day filled with the scent of sun and sea. Television adverts are usually visually impressive, often accompanied by catchy music and dynamic editing that evokes movement and life. In summer more than ever, fashion is part of lifestyle – and advertising knows how to take advantage of this.

SUPERMAN CAN BOOST A BRAND’S SUPERPOWERS. ALL IT TAKES IS TV ADVERTISING

31. 7. 2025 A new adaptation of Superman has hit theatres. Naturally, its premiere is accompanied by a wave of advertising campaigns. The iconic comic book hero offers a strong emotional impact and a universally understood symbol of good, which allows advertisers to increase brand visibility and associate their products with positive values.

PRIMA IN AUTUMN: SERIES POLABÍ AND MLADÁ KREV, NEW SEASON OF ZRÁDCI AND THE RETURN OF ANO, ŠÉFE!

31. 7. 2025 Prima will include new series Polabí and Mladá krev in its fall programming. After nine years, Pohlreich's show Ano, šéfe! will return, and the second season of Zrádci will be offered. Most of the main programs will start on Prima in the last week of August.

TV NOVA’S PROFIT REMAINED ABOVE ONE BILLION LAST YEAR, REVENUES EXCEEDED NINE BILLION

31. 7. 2025 The Nova Group improved its financial results again last year. Both revenues and profits grew, according to the annual report.

TN LIVE HAS A NEW STUDIO, COMING AFTER BROADCAST EXPANSION

31. 7. 2025 The internet news and lifestyle channel TN Live will begin broadcasting from a new studio on August 1. This is the latest development after the channel expanded its broadcasts to 24 hours a day in April this year.

PUELLA LAUNCHES AI SPOT ON TELEVISION

31. 7. 2025 The Puella laundry perfume brand is entering television with a spot created by artificial intelligence.