CZECHS ARE SKEPTICAL ABOUT FILM SEQUELS. YOUNGER AUDIENCES, HOWEVER, ARE MORE ENTHUSIASTIC ABOUT THEM THAN THE OLDER GENERATION

17. 8. 2026 | 4 min read The year 2026 is all about the return of legendary film hits. Whilst cinemas are filling up with sequels to well-known films, Czechs would prefer to see new stories. Research by the ResSOLUTION Group has shown that, according to 8 out of 10 Czechs, film sequels rarely match the quality of the original film. Nevertheless, they are popular with some viewers, particularly younger ones. Czechs are rather sceptical about film sequels The Czech audience tends to be rather cautious about film sequels. Only a third view them positively: 17 per cent look forward to them, whilst 18 per cent are generally attracted to them. Half (52 per cent) are more reserved and base their assessment on the specific film. Eight per cent express a distinctly negative attitude.

AMPERE: UK AND US CONSUMERS BUILD INCREASINGLY DIVERSE MEDIA DIETS

3. 8. 2026 | 2 min read Consumers in the UK and United States now spend almost 11 hours a day engaging with media, according to new research from Ampere Analysis, which says audiences are increasingly choosing different platforms depending on their mood and purpose rather than relying on a single source of entertainment.

HOROWITZ: FIFA WORLD CUP SETS NEW BENCHMARK FOR MULTICULTURAL, MULTIPLATFORM SPORTS ENGAGEMENT

29. 7. 2026 | 4 min read A new analysis from Horowitz Research highlights the importance of multicultural audiences for the record viewing seen during the 2026 FIFA World Cup, which concluded with a historic final and record-setting audience engagement of nearly 63 million Americans watching the event.

STUDIE USA: LIVE SPORTS INCREASINGLY INFLUENCING VIEWERS’ STREAMING SUBSCRIPTION CHOICES

8. 7. 2026 | 3 min read Bango Survey reports that 43% of Americans would switch mobile, broadband or TV provider for a better sports streaming bundle.

STUDY USA: STREAMING UX FRUSTRATIONS DRIVE SUBSCRIBER CANCELLATIONS, STUDY FINDS

7. 7. 2026 | 2 min read More than a third of streaming subscribers have cancelled a service because of a poor app experience rather than price or content, according to new research from CTAM and Hub Entertainment Research.

SPORTS KEEPS VIEWERS CONNECTED TO TRADITIONAL TELEVISION

6. 7. 2026 | 2 min read Inscape's Q1 2026 data shows sports viewing grew to 1.8 hours weekly, but traditional TV's dominance is slipping as streaming claimed 12% of sports time—up from 11.5% a year prior.

STREAMERS SHIFT TOWARDS SCRIPTED ROMANCE AS REALITY DATING SHOWS DECLINE

29. 6. 2026 | 2 min read Global streaming services are increasingly commissioning scripted romance dramas instead of reality dating shows, with more than four out of five new romance titles now scripted, according to new research from Ampere Analysis.

SURVEY USA: JUST 13% OF U.S. VIEWERS ‘TYPICALLY’ PLAN TO WATCH WORLD CUP

8. 6. 2026 | 1 min read This is much lower than markets like the U.K., where nearly half of viewers say they ‘typically’ plan to watch, according to S&P Global Market Intelligence.

STUDY: LATE WORLD CUP KICK-OFFS TO CHANGE UK VIEWING HABITS, SAYS EE

4. 6. 2026 | 2 min read Late-night World Cup kick-offs are expected to change how UK football fans watch this summer’s tournament, according to new research from EE.

STUDY: NEARLY HALF OF U.S. VIEWERS WATCH VIDEO WITH CAPTIONS

23. 5. 2026 | 4 min read Survey results from U.S., U.K., France, Spain and Germany show captions have become a mainstream viewing behavior in every market.

90% OF FANS SAY SPORTS ON BROADCAST TV STILL MATTER IN THE STREAMING ERA

27. 3. 2026 | 1 min read Despite the broader shift to digital platforms, linear TV remains the go-to choice for sports fans, per a report from Television Bureau of Advertising (TVB).