ADMEIRA AIRS SWITZERLAND’S FIRST ACCESSIBLE TV SPOT – GILLETTE AD WITH AUDIO DESCRIPTION

26. 10. 2023 Procter & Gamble broadcast a TV commercial with audio description in Switzerland for the very first time. The Gillette commercial is just the beginning of accessible TV advertising in Switzerland. The audio description function, which has been used in feature films at SRG SSR for several years, is now making its way into TV advertising… Continue reading ADMEIRA AIRS SWITZERLAND’S FIRST ACCESSIBLE TV SPOT – GILLETTE AD WITH AUDIO DESCRIPTION



YOUNG PEOPLE NOW PREFER TO WATCH TV WITH THE SUBTITLES ON

28. 2. 2023 The study by the pollsters YouGov found that most 18 to 24-year-olds (61%) will watch TV with subtitles on screen. Close to three in ten Britons (28%) watch TV or films with the subtitles on – even when the content is in their own language. In comparison 31% of 25 to 49-year-olds used closed captioning,… Continue reading YOUNG PEOPLE NOW PREFER TO WATCH TV WITH THE SUBTITLES ON



A SIGNIFICANT MAJORITY OF CZECHS WATCH SERIES ON THE INTERNET IN CZECH

13. 6. 2022 Up to 75% of the Czech online population prefers to watch series in Czech on the internet, while only 16% prefer to watch them with Czech subtitles, according to new data from Nielsen Admosphere’s Video on the Internet study. Three quarters of internet users still prefer to watch series in Czech or Slovak (including dubbed… Continue reading A SIGNIFICANT MAJORITY OF CZECHS WATCH SERIES ON THE INTERNET IN CZECH