WHY THE ADVERTISING INDUSTRY CAN’T WAIT FOR RESPONSIBLE AI GUIDELINES

22. 9. 2025 If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero. Artificial intelligence (AI) is moving faster than the ad industry can keep up with. At this year’s Cannes Lions festival, the energy was all about racing ahead and trying to be among the first to roll… Continue reading WHY THE ADVERTISING INDUSTRY CAN’T WAIT FOR RESPONSIBLE AI GUIDELINES

THE EUROPEAN CTV MARKET NEEDS TO STEP UP, ADVERTISERS WANT RESULTS

5. 7. 2025 The CTV advertising market demands accountability and concrete results from investments. Europe still lags behind the US in this regard, writes William Jones of Adform. The European CTV market is entering a crucial phase. While the United States remains ahead in terms of scale and programmatic maturity, Europe is taking steps to gradually close the… Continue reading THE EUROPEAN CTV MARKET NEEDS TO STEP UP, ADVERTISERS WANT RESULTS