PRIMA+ LAUNCHES CHRISTMAS COLLECTION

12. 12. 2025 | 2 min read The streaming service prima+ has introduced a Christmas collection that offers dozens of Czech and foreign films and fairy tales from December.

HOW VODAFONE HELPS TO PROMOTE THE PRIMA+ VIDEO LIBRARY

11. 12. 2025 | 4 min read The Vodafone operator pays special attention to the streaming service Prima+ in its pay-TV service. It has enlisted the help of the most famous face of the Prima news, presenter Eva Perkausová.

REALITY SHOW ZRÁDCI WILL FILM A THIRD SERIES, PRIMA TELEVISION HAS CONFIRMED

30. 11. 2025 | 3 min read The detective reality show Zrádci will have a sequel, Prima TV confirmed on Sunday evening.

REALITY SHOW ZRÁDCI BRINGS IN SIX TIMES MORE PAYING USERS THAN OTHER SHOWS

25. 11. 2025 | 3 min read Prima is building a multimedia ecosystem. Reality show Zrádci is pulling in the young and bringing paying viewers to Prima , came from the mouth of executive director Lukáš Kubát at Forum Media.

ADVERTISING BREAKS ON PRIMA REMAIN LONG: PRICE INCREASE NEEDED

20. 10. 2025 | 13 min read Jan Čadek, CCO of Media Club, explains the double-digit increase in television advertising prices for 2026 and describes developments in the advertising market and Media Club’s plans.

ADFORM ADDS DIGITAL SCREENS, LINKS CTV, DOOH AND AUDIO

14. 10. 2025 | 6 min read Adform is expanding its programmatic ad buying platform with new channels and formats. In particular, CTV, digital outdoor and audio are growing rapidly.

PRIMA HAS UNIFIED THE TV PROGRAMME IN THE VIDEO LIBRARY AND HBBTV

7. 10. 2025 | 2 min read Since October, the Prima Group has unified the form of its TV programme available on the HbbTV platform with the version used by users and subscribers of the prima+ video library. One of the innovations is, for example, the colour differentiation of the programmes.

PRIMA INCREASED SALES LAST YEAR, NET PROFIT ROSE TO 447 MILLION CZK

3. 9. 2025 | 2 min read Last year, FTV Prima continued to grow its revenues from the operation of TV channels and online websites.

PRIMA+ IN AUTUMN: NIGHT OPERATOR, TRAITORS, NO MERCY, AND TITLES ON VIAPLAY

11. 8. 2025 | 2 min read The prima+ streaming platform has unveiled its lineup for this year's fall season.

PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING

7. 8. 2025 | 17 min read With this autumn’s programming lineup, Prima aims to move toward more aspirational content. “We want to surprise viewers to some extent while still delivering what they expect from us,” says Prima CEO Marek Singer.

PRIMA+ RELEASES THE FIRST THREE EPISODES OF ITS NEW SERIES POLABÍ

30. 7. 2025 | 1 min read Subscribers to the prima+ platform can watch a preview of the first episodes of Prima TV's main autumn new release.

“STREAM’S GRAY ZONE” LIVES ON, AFFECTING ONEPLAY AND PRIMA+

24. 7. 2025 | 4 min read It has been exactly three months since the Stream Cinema Community add-on, which plagued not only the official streaming service, ended for unknown reasons. Its "successor" continues to operate.

PRIMA GROUP’S REVENUES REACHED ALMOST SEVEN BILLION LAST YEAR

19. 6. 2025 | 3 min read The Prima Group has published its consolidated results for fourteen of its companies for the first time ever. Television advertising remained the dominant source of revenue.

NORDIC SERIES FROM VIAPLAY WILL BE LAUNCHED IN THE SUMMER. AI IS ALREADY MAKING ITS WAY INTO BROADCASTING, SAYS PRIMA CEO

19. 6. 2025 | 11 min read The streaming service prima+ has been on the market for over two years and, according to Marek Singer, head of the Prima Group, it has reached what he calls an “imaginary halfway point.” In an interview with e15, he describes what genres work, why they rely on Czech originality and why they decided to work exclusively with Viaplay. “We expect the cooperation with Canal+ to deepen,” says Prima’s CEO.

PRIMA+ AGREES WITH VIAPLAY, SECURES ACCESS TO ITS CONTENT

9. 6. 2025 | 2 min read The Prima Group has entered into a long-term partnership with Sweden's Viaplay Group and will expand its prima+ streaming service with the Viaplay Select brand from July.

NOVA AND PRIMA ACCELERATE DIGITAL DISTRIBUTION. THE MARKET WILL CONSOLIDATE

5. 6. 2025 | 4 min read The largest commercial television stations, Nova and Prima, do not want to leave the terrestrial platform. At the same time, however, they are picking up the pace in digital distribution. This was also prompted by the launch of the Oneplay platform, according to discussions at the Digimedia 2025 conference.

SLEDOVANITV ADDS PRIMA+, CHANGES PRICES AND TV PACKAGES

2. 6. 2025 | 3 min read The SledovaniTV television service offering is expanding to include the prima+ streaming service. At the same time, there will be changes to the television packages and their prices.

SECOND SERIES OF REALITY SHOW ZRÁDCI FILMED, TO BE BROADCAST BY PRIMA IN AUTUMN

12. 5. 2025 | 2 min read The second series of the reality show Zrádci is heading to Prima TV and the prima+ platform in autumn.