PRIMA TO BROADCAST DOCU-REALITY SERIES NEMOCNICE 24/7 FROM THE EMERGENCY ROOM

27. 1. 2026 | 2 min read The Prima television group will broadcast a new docu-reality series called Nemocnice 24/7. The premiere is scheduled for 16 February in the early evening on Prima, and the programme will also be available on the prima+ streaming platform.

A NEW SEASON OF SERIES AND REALITY SHOWS IS STARTING ON CZECH TELEVISION.

22. 1. 2026 | 4 min read After a festive television programme full of fairy tales and family films, television stations are returning to their ongoing series. Of course, they will also be launching new series and new reality shows. Commercial stations are then moving projects that have already been filmed and broadcast on their paid streaming platforms to linear broadcasting.

PRIMA+ NEARLY DOUBLED ITS VIEWERSHIP LAST YEAR, DRIVEN BY REALITY SHOW ZRÁDCI

7. 1. 2026 | 2 min read The prima+ video platform recorded 200 million video views last year. This is almost double the number compared to the previous year. The reality show Zrádci (The Traitors) attracted the most viewers.

MEDIA 2025: THE EMERGENCE OF ONEPLAY, THE FIGHT FOR THE CZECH AND THE CZECH ONLY AND THE FEARS OF AI

2. 1. 2026 | 12 min read Uncertainty about the impact of artificial intelligence, potential regulatory changes, changing user behaviour and a volatile and spillover advertising market are increasing pressures on the survival of media companies.

PRIMA+ LAUNCHES CHRISTMAS COLLECTION

12. 12. 2025 | 2 min read The streaming service prima+ has introduced a Christmas collection that offers dozens of Czech and foreign films and fairy tales from December.

HOW VODAFONE HELPS TO PROMOTE THE PRIMA+ VIDEO LIBRARY

11. 12. 2025 | 4 min read The Vodafone operator pays special attention to the streaming service Prima+ in its pay-TV service. It has enlisted the help of the most famous face of the Prima news, presenter Eva Perkausová.

REALITY SHOW ZRÁDCI WILL FILM A THIRD SERIES, PRIMA TELEVISION HAS CONFIRMED

30. 11. 2025 | 3 min read The detective reality show Zrádci will have a sequel, Prima TV confirmed on Sunday evening.

REALITY SHOW ZRÁDCI BRINGS IN SIX TIMES MORE PAYING USERS THAN OTHER SHOWS

25. 11. 2025 | 3 min read Prima is building a multimedia ecosystem. Reality show Zrádci is pulling in the young and bringing paying viewers to Prima , came from the mouth of executive director Lukáš Kubát at Forum Media.

ADVERTISING BREAKS ON PRIMA REMAIN LONG: PRICE INCREASE NEEDED

20. 10. 2025 | 13 min read Jan Čadek, CCO of Media Club, explains the double-digit increase in television advertising prices for 2026 and describes developments in the advertising market and Media Club’s plans.

ADFORM ADDS DIGITAL SCREENS, LINKS CTV, DOOH AND AUDIO

14. 10. 2025 | 6 min read Adform is expanding its programmatic ad buying platform with new channels and formats. In particular, CTV, digital outdoor and audio are growing rapidly.

PRIMA HAS UNIFIED THE TV PROGRAMME IN THE VIDEO LIBRARY AND HBBTV

7. 10. 2025 | 2 min read Since October, the Prima Group has unified the form of its TV programme available on the HbbTV platform with the version used by users and subscribers of the prima+ video library. One of the innovations is, for example, the colour differentiation of the programmes.

PRIMA INCREASED SALES LAST YEAR, NET PROFIT ROSE TO 447 MILLION CZK

3. 9. 2025 | 2 min read Last year, FTV Prima continued to grow its revenues from the operation of TV channels and online websites.

PRIMA+ IN AUTUMN: NIGHT OPERATOR, TRAITORS, NO MERCY, AND TITLES ON VIAPLAY

11. 8. 2025 | 2 min read The prima+ streaming platform has unveiled its lineup for this year's fall season.

PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING

7. 8. 2025 | 17 min read With this autumn’s programming lineup, Prima aims to move toward more aspirational content. “We want to surprise viewers to some extent while still delivering what they expect from us,” says Prima CEO Marek Singer.

“STREAM’S GRAY ZONE” LIVES ON, AFFECTING ONEPLAY AND PRIMA+

24. 7. 2025 | 4 min read It has been exactly three months since the Stream Cinema Community add-on, which plagued not only the official streaming service, ended for unknown reasons. Its "successor" continues to operate.

PRIMA GROUP’S REVENUES REACHED ALMOST SEVEN BILLION LAST YEAR

19. 6. 2025 | 3 min read The Prima Group has published its consolidated results for fourteen of its companies for the first time ever. Television advertising remained the dominant source of revenue.

NORDIC SERIES FROM VIAPLAY WILL BE LAUNCHED IN THE SUMMER. AI IS ALREADY MAKING ITS WAY INTO BROADCASTING, SAYS PRIMA CEO

19. 6. 2025 | 11 min read The streaming service prima+ has been on the market for over two years and, according to Marek Singer, head of the Prima Group, it has reached what he calls an “imaginary halfway point.” In an interview with e15, he describes what genres work, why they rely on Czech originality and why they decided to work exclusively with Viaplay. “We expect the cooperation with Canal+ to deepen,” says Prima’s CEO.

PRIMA+ AGREES WITH VIAPLAY, SECURES ACCESS TO ITS CONTENT

9. 6. 2025 | 2 min read The Prima Group has entered into a long-term partnership with Sweden's Viaplay Group and will expand its prima+ streaming service with the Viaplay Select brand from July.