CZECH VOD PRIMA+ EXPANDS STREAMING OFFER

24. 10. 2023 | 1 min read The Czech broadcaster Prima has added content from the public broadcaster Ceska Televize (CT) to its steaming service prima+.

MEDIA CLUB TO INCREASE TV ADVERTISING PRICES BY 22% IN 2024 AND CHANGE TARGET AUDIENCE

11. 10. 2023 | 3 min read The price of TV advertising on stations represented by Media Club will increase by at least 22% next year. The basic target group is also changing to 18-69.

THE TV BATTLE WILL BE TOUGH AGAIN. PRIMA WILL EXPAND ITS PORTFOLIO

28. 8. 2023 | 12 min read Prima group CEO, Marek Singer, expects a fierce autumn battle between the top three TV networks. He also confirms that Prima is interested in expanding its portfolio.

VOD SERVICE PRIMA+ IS PREPARING NEWS

4. 8. 2023 | 2 min read The online video library prima+ will offer its users three premiere titles in September and October. These include the six-part co-production miniseries Na vlnách Jadranu and the series Malá velká liga (Little Big League) and Banáni (Bananas).