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WHY TV’S CROSS-PLATFORM INCREMENTAL REACH OFFERS THE MOST BANG FOR YOUR AD BUCKS
6. 10. 2022 | 5 min read How to make TV’s cross-platform incremental reach work for your brand?
COMBINED CTV VIDEO AD BUYING WITH LINEAR NOW ‘ALMOST UNIVERSAL’
6. 10. 2022 | 2 min read Combining CTV/over-the-top (OTT) video ad buys with either linear TV campaigns or digital video campaigns is almost universal, according to research by ad software vendor PubMatic.
WHY TV’S CROSS-PLATFORM INCREMENTAL REACH OFFERS THE MOST BANG FOR YOUR AD BUCKS
26. 9. 2022 | 5 min read How to make TV’s cross-platform incremental reach work for your brand?
IS PROGRAMMATIC MAKING LINEAR TV COOL AGAIN?
11. 9. 2022 | 4 min read Live television is back in style.
TV DELIVERS ONE OF THE HIGHEST AND MOST CONSISTENT LEVELS OF ATTENTION TO ADVERTISING
15. 7. 2022 | 3 min read Research by Finecast and Amplified Intelligence shows that the platform has the largest impact on how much UK consumers pay attention to your ad
DEMYSTIFYING CTV IN THE UK
5. 7. 2022 | 7 min read Thinkbox’s Matt Hill examines the world of CTV and explores why the UK is a hard market to crack.
STUDY USA: FAMILY CO-VIEWING SURGES AMONG STREAMING AUDIENCES
5. 5. 2022 | 4 min read New Future Today survey finds that 94% of parents have increased co-viewing in the last year.
TV IS THE MOST POPULAR DEVICE FOR VIDEO-ON-DEMAND CONTENT
18. 4. 2022 | 2 min read An overview of video-on-demand content consumption by device.
IAB: DIGITAL VIDEO ADVERTISING INCREASES THE REACH OF LINEAR TV CAMPAIGNS
22. 3. 2022 | 3 min read The European digital video advertising market is currently growing rapidly and the volume of advertising investment for linear TV and non-linear TV is converging in Europe, an IAB and PubMatic report has found.
SMART TVS BECOME DEFAULT PLATFORM FOR VIEWING STREAMED CONTENT
10. 3. 2022 | 2 min read A new Parks Associates white paper finds that more than half of U.S. broadband homes own smart TVs
INTERNET VIDEO VIEWING “SKYROCKETING” IN THE CZECH REPUBLIC
22. 2. 2022 | 2 min read Internet video viewing “skyrocketing” in the czech republic according to the national transmission company CRa.
BRAND-BUILDING ADS AND THE SHOPPER JOURNEY
9. 2. 2022 | 2 min read Consumers who purchase after viewing an OTT advertisement are more likely to be new-to-brand (75% of users) than those who did not get exposed to an OTT advertisement (60% of users).
REPORT: LINEAR BROADCASTING AND VOD TO COEXIST
4. 2. 2022 | 3 min read A report from Intertrust reveals broadcast TV will continue to be viable for the foreseeable future, despite the growth of streaming, and suggests the video industry will evolve to a hybrid approach, where linear broadcasting coexists alongside VoD content and live streaming.
ADVERTISERS LOOK TO SPEND MORE ON ALL FORMS OF VIDEO, SURVEY FINDS
17. 1. 2022 | 2 min read Advertiser Perceptions said 24% plan to spend more on linear TV
THE REASONS CTV WILL REIGN IN A COOKIELESS WORLD
14. 12. 2021 | 6 min read The pandemic has accelerated a shift to connected TV viewing and the ability to target those audiences is becoming more sophisticated. Now the industry is poised for transformation on measurement, says TVSquared’s Darren Moore.
ANALYSIS: SVODS DRIVE CONTENT INTERNATIONALISATION
12. 12. 2021 | 2 min read Analysis from Ampere focuses on changes in the country of origin of the most popular titles on the SVoD platforms. Historically, US content has tended to dominate on the global stage, while in individual countries, local content has often held the balance of power. But this is beginning to change. In 2017, 15 per cent of the world’s 100 most popular titles were made outside the US. Today that figure has grown to 27 per cent.
HBBTV DRIVES TRANSITION TO NEXT-GENERATION BROADCAST AND OTT SERVICES
3. 12. 2021 | 4 min read Paris, December 3, 2021 – HbbTV has now reached the status of a mature standard endorsed by broadcasters, platform operators and manufacturers to deliver next-generation broadcast and OTT services, but closer cooperation between industry players is necessary to facilitate more complete deployment of the specifications in the market. This was the conclusion of the 9th HbbTV Symposium and Awards which took place as an in-person event on November 24-25, 2021 in Paris, France.