BRANDS ARE HEADING TO FESTIVALS, METRONOME AND ŠPALÍČEK ARE PLAYING THIS WEEKEND

20. 6. 2026 The festival season attracts more than just music fans. Brands are capitalising on partnerships with Metronome and Valašský špalíček.

ONLINE VIDEO VIEWING HAS NOT INCREASED OVER THE PAST YEAR. ON THE CONTRARY, GAMING IS ON THE RISE, AS IS THE WILLINGNESS TO PAY FOR IT

18. 3. 2026 Watching videos remains the most popular form of online entertainment among the Czech population, but its share is no longer growing. On the contrary, gaming is on the rise, as is the willingness to pay for it. Over the past year, the number of people paying for music streaming has also increased. This is shown by data from the Czech Statistical Office for 2025.

BLACKPINK, BTS AND THE ART OF SELLING ANYTHING. HOW IDOLS BECAME A GLOBAL ADVERTISING PHENOMENON

17. 3. 2026 BLACKPINK released their new EP Deadline on 27 February 2026. It is their first group project since the 2022 album Born Pink and also the first outcome of renewed group activity following a four year solo hiatus. The comeback of a group that ranks among the most commercially leveraged acts in the history of K pop provides an ideal opportunity for deeper reflection: why are Korean pop idols such irresistibly powerful advertising tools, and how has their relationship with television advertising evolved from a local phenomenon into a global strategy adopted by multinational corporations?

MUSIC IS THE GATEWAY TO EMOTIONS AND INCREASES MARKETING EFFECTIVENESS – BUT BRANDS OFTEN UNDERESTIMATE ITS POWER, SAYS THE STUDY SOUND SCIENCE

3. 3. 2026 Sometimes, adverts get under our skin. And then, even hours after watching them, we find ourselves humming a catchy melody or jingle that got stuck in our heads. Yet in planning advertising campaigns, music is often an “afterthought”. This was one of the reasons for the creation of the study Sound Science: How Music Is the Missing Link in Marketing ROI.

THE VISUAL TRANSFER EFFECT: HOW SOUND BUILDS BRANDS

24. 2. 2026 In collaboration with neuro-marketing agency Unravel, Talpa Media has produced the scientific proof that audio does not just complement TV. It actively reactivates it, reconstructing visual brand memories in the consumer’s mind through sound. The findings carry significant implications for how audio is planned, sold, and valued within the wider media mix. Context Talpa Media is one of the Netherlands’ largest media companies, operating a broad portfolio of TV, radio, and digital platforms. That multiplatform reach puts them at the centre of a question: what actually happens in the brain when consumers encounter TV and audio advertising together? Specifically, Talpa aimed to explore whether prior exposure to a TV commercial changes how the brain processes a matching audio ad, and whether that effect can be measured without relying on conscious recall. Research Forty participants were fitted with EEG caps to capture real-time brain activity and exposed to commercial breaks from 14 brands. The study used a two-group design:

RMB TURNS QR CODE VOTING INTO A SHARED VIEWING MOMENT THAT STRENGTHS BRAND IMAGE FOR SPRITE AND DELI CHOC

24. 2. 2026 Campaign objectives The chocolate snack Deli Choc and soft drink Sprite brands worked with RMB to reach younger audiences by becoming part of Belgian hip-hop show “PLAYGROUND”, supporting new rap talent through a live QR vote and cross-platform content. This helps the brands appear as enablers of the format rather than separate ads.

WHEN DISNEY CAME TO DANCING: A LIVE SHOW BECOMES A FAIRYTALE

24. 2. 2026 Inspired by Disneyland Paris’s Disney Music Festival, where performances by Disney-movie characters fill the park with dance and live music, DPG Media’s creative team proactively conceived an unprecedented brand integration: a dedicated Disney-themed episode of Dancing With The Stars. The concept was not driven by a client brief. Knowing the client’s wishes and dreams, and recognizing the natural connection between the Disney Music Festival and Dancing With The Stars, Team Integreate (the creative team within DPG Media) pitched this unprecedented collaboration, which Disneyland Paris immediately embraced.

STAR POWER VS. SOUNDTRACK: WHAT BOOSTS CONSUMERS’ ENJOYMENT OF ADS?

20. 1. 2026 More than half of consumers say music plays a key role in the ads they enjoy most, MX8 Labs found.

CZECH INTERNATIONAL AI FILM FESTIVAL WELCOMES AGAIN A SHOWCASE OF THE BEST FILMS MADE WITH AI

1. 12. 2025 The Czech International AI Film Festival 2025 will showcase top films selected from more than a thousand submissions, offer meetings with experts and filmmakers in a panel discussion, and culminate in an award ceremony. An exceptional opportunity to see the future of film on the big screen awaits you. This year CIAIFF is entering its biggest and strongest year yet, with a record number of entries from around the world and ambitions to become one of the leading AI film festivals in Europe.

NEW STUDY FINDS 38% OF RESPONDENTS VIEW TV WITH SPEAKER SOUND OFF

14. 11. 2025 TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released findings from its 2025 Video Media Devices and Usage Study, a 5,000+ respondent survey conducted by GfK/NIQ. The study attempts to better understand media device usage as it relates to video content, with the hope that its findings will help inform and improve the measurement of TV audiences.

THE FESTIVE FORMULA: HOW TO WIN LASTING AUDIENCE ATTENTION THIS CHRISTMAS

2. 11. 2025 Christmas ads may be big business, but attention is hard won. Lumen’s Mike Follett reveals how advertisers can sustain festive impact year after year.

MUSIC DRIVES ADVERTISING PROFITABILITY

20. 10. 2025 A new study by Massive Music and the IPA details the brand and business effects that highly engaging, fitting, and memorable music can have on advertising performance. Why music matters We know intuitively that great music, from jingles to sonic assets, can lodge in our brains in a way that other media doesn’t. But the paradox has been that, for all its power, the use of music has been a kind of alchemy rather than an evidence-based set of ideas that can help make advertising better.

ADS ARE LOUD, FLASHY, AND IN-YOUR-FACE. EXCEPT THESE ONES

25. 8. 2025 Brands like Whisker, Calm, and Angel Soft are using ad breaks to offer moments of relief from overstimulation.

MUSIC THAT SELLS: AC/DC, THE ROLLING STONES AND QUEEN IN TV ADVERTISING

21. 6. 2025 The rock anthems that once shook concert halls are now blasting from TV screens as part of advertising campaigns designed to grab attention from the very first note. Famous songs lend brands image, emotion and credibility, becoming a bridge between the product and the audience. For World Music Day, let's take a look at the role music plays in advertising.

CNN PRIMA NEWS ADDS MUSIC SHOW, STARTS SATURDAY

20. 12. 2024 Hour-long show takes viewers into concert halls and recording studios, offering film music, classical and jazz.

ART IN ADVERTISING: A FEW TONES CAN CHANGE EVERYTHING. CLASSICAL MUSIC IS A TIME-PROVEN CHOICE

15. 8. 2024 Mozart and Wagner, Strauss or Vivaldi. In their desire to captivate the audience and evoke emotions, advertisers and the creative agencies they approach do not hesitate to draw on the proven history of music. Advertising without music is like heaven without stars. And why not capitalise on the fame of the oldest artists? Music and emotions The use of music in advertising has good reasons, even scientifically based. Scientists have shown that humans use the same parts of the brain to process music as they do for memory and emotion. It is natural for the human brain to associate certain types of music with an object, place, or person.

THE MOST ADVERTISED MUSIC EVENTS ARE HRADY.CZ AND LIVE NATION

19. 7. 2024 In the music events segment, the strongest advertisers are the festival series Hrady CZ and the organiser Live Nation.

TARGETING TESTOSTERONE? TV AD MUSIC MORE LIKELY TO APPEAL TO MEN

23. 10. 2023 Popular TV ads are more likely to license music that appeals to men instead of women, according to a new study from Songtradr. AI sonic analysis technology from Songtradr examined the top 50 TV ads with licensed songs this year (by household TV ad impressions, per iSpot), and found the average music selection skewed toward music that men are more likely to prefer.