SCREENVOICE CELEBRATES FIVE YEARS: FROM AN INDUSTRY WEBSITE TO A KNOWLEDGE PLATFORM FOR TOTAL VIDEO AND TV ADVERTISING

10. 11. 2026 | 3 min read Launched by the Association of Commercial Television Broadcasters in 2021, ScreenVoice has been providing the Czech media market with up-to-date information, inspiration, research and original content focused on television, total video and TV advertising for five years.

GTVG WEBINAR: HOW TO TURN EXTRAORDINARY GROWTH INTO A GLOBAL BRAND

2. 11. 2026 | 1 min read Where does TV sit when a brand is entering markets at speed and still needs to build recognition and trust locally?

WHY TRUST IS MARKETING’S ONLY TRUE DIFFERENTIATOR IN THE AI ERA

16. 10. 2026 | 4 min read Why trust is marketing’s only true differentiator in the AI era We are entering an extraordinary era of abundance. Content is abundant. Data is abundant. And technology that once required enormous investments is now accessible to almost anyone. Artificial intelligence is accelerating this shift, enabling even small businesses to create sophisticated campaigns, personalize experiences and reach millions of consumers at a fraction of the traditional cost. But as marketing capabilities become increasingly commoditized, something else is happening.

THE MEDIA MIX IS CHANGING. MARKETERS ARE FOCUSING ON AI, CONTENT CREATORS AND NEW PURCHASE JOURNEYS

30. 9. 2026 | 7 min read Kantar’s annual Media Reactions study shows that marketers are placing a great deal of faith in AI. At the same time, however, many are unsure whether their media mix is correctly configured and whether they can extract the insights needed for further growth from the available data.

MIDDLE EAST CONFLICT CASTS SHADOW OF GLOBAL AD OUTLOOK

20. 3. 2026 | 4 min read The ad spending numbers for 2026 looked good until the war in the Middle East made them provisional.

WHEN A CROSS-FORMAT APPROACH MULTIPLIES IMPACT: BOL × HUIS GEMAAKT ACROSS CONTENT & CONTEXT

23. 2. 2026 Description Bol is Belgium’s largest e-commerce platform, a household name for buying books, electronics, and everyday items online. But furniture and home décor? That was not what consumers associated with the brand. DPG Media set out to change this perception through a multi-format partnership with Huis Gemaakt (“Home Made”), a popular Flemish TV show where couples compete to renovate run-down properties, with the winning couple keeping their fully transformed home.

STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS

19. 11. 2025 | 2 min read Marketers in the UK are shifting away from spending on performance-building activities and leaning more towards brand-building in 2026, according to a new study about media budgets.

WHY PAY ATTENTION TO ANOTHER ATTENTION STUDY?

10. 10. 2025 | 5 min read Because this study proves the link between high attention media and advertising effectiveness, writes Newsworks’ Heather Dansie.

WHAT’S DRIVING BACK-TO-SCHOOL SALES: EARLY DEALS, AI TOOLS, AND HYBRID SHOPPING

15. 8. 2025 | 3 min read Back-to-school spending is steady in 2025, but shopper behavior is split. Parents are prioritizing tech and clothing—yet these are also the first to be cut when budgets tighten. Consumers are shopping earlier, seeking deals, and using AI to keep costs down.

STUDY USA: MARKETERS ARE TERRIBLE AT JUDGING THE FAME AND UNIQUENESS OF THEIR BRAND ASSETS SAYS EBI RESEARCH

22. 7. 2025 | 3 min read Marketers risk significant blind spots if they use their intuition to judge their branding, but working as a group and deploying consumer research offers a way forward, according to new research from the Ehrenberg-Bass Institute.

NIELSEN: MEDIA MIX’S DIGITAL VS. TRADITIONAL ALLOCATION A MATTER OF BUDGET SIZE.

31. 3. 2025 | 2 min read Nielsen Insights says that while there’s general agreement that the right media mix ultimately embraces solutions from the worlds of both digital and traditional media, the question remains one of balance.

STUDY UK: TV ADVERTISING BOOSTS PERFORMANCE MEDIA OUTCOMES

20. 3. 2025 | 2 min read Investment in TV advertising makes performance media spend go further, according to a new study by GroupM.

JAN ČADEK: THE REVOLUTION IN THE PRIMA GROUP BUSINESS WILL HAPPEN. I’M A FAST-PACED PERSON, I DON’T LIKE TO STAND STILL

3. 3. 2025 | 4 min read In a closely monitored tender that took place last autumn, Jan Čadek, an experienced media manager who has been the head of the radio (since 2018) and online (since 2023) divisions at Prima's Media Club, became the new commercial director of Prima Group. He took up his new post after Vladimír Pořízek on 1 January 2025, and gave his first interview for the business podcast První liga.

U.S. STUDY: KEY VIEWING TRENDS: TRADITIONAL TV STILL HAS THE UPPER HAND

20. 2. 2025 | 6 min read Linear television is still one of the most powerful media. This is the conclusion of a study conducted by EMARKETER last year. Despite the increasing number of people switching to connected television (CTV) and social video, most people in the U.S. still watch linear TV. Meanwhile, linear TV viewers are also very likely to use mobile devices or laptops while watching, so ads on linear TV can inspire consumers to take immediate action.

STUDY UK: WHY BRANDS ARE FALLING SHORT WITH THEIR MEDIA STRATEGIES

15. 1. 2025 | 4 min read Leading brands are using an ineffective combination of media channels for their campaigns, a major new study has found, with many optimizing for reach instead of for brand metrics that will yield more impact.

CRISTAL INNOVATES WITH IMPROVED AUDIENCE TARGETING TO REDUCE WEAROUT

9. 12. 2024 In 2023, Cristal, a Belgian beer brand, sought to increase positive brand association and awareness by highlighting the local ingredients and green energy they use in their production. The purpose of this campaign was to appeal to younger consumers and minimizing ad waste.

FASHION BRAND VUCH ROLLS IT OUT FOR THE FIRST TIME IN A TV SPOT

2. 12. 2024 | 2 min read With the message that Vuch handbags are not just an accessory, but also a way to show confidence and joy - no matter where their owner goes - the first TV campaign of the young brand from Chrudim was created in collaboration with the creative trio Jinej gang.

WHY ADVERTISERS NEED TO UNDERSTAND ‘CHANNEL RISK’

25. 11. 2024 | 2 min read When seeking to identify the optimal media mix for a campaign, advertisers need to be aware not just of the typical ROI of each channel, but also the likelihood that it will deliver to that level – that’s the risk element. What is channel risk? The Profit Ability 2 report from Thinkbox explains that every media channel has a different level of variation around its average ROI, which will depend on factors such as the range of formats available and the ability to get creative right. Channels like Linear TV and Print, for example, have low variation and so represent a lower risk investment. Channels such as Paid Social and Cinema, on the other hand, have higher variation and can therefore be regarded as a higher risk investment. While less predictable channels can yield a higher ROI than more predictable ones when they work well, they can also deliver a well-below-average return if they don’t. What it means Advertisers facing these trade-offs can run multiple optimal media mix scenarios, the report suggests: Thinkbox’s own Media Mix Navigator allows the choice of different levels of risk when assessing potential ROI.