EFFIE APPLICATION DEADLINE IS APPROACHING, ONLY DAYS LEFT

8. 8. 2023 | 1 min read Agencies and sponsors don't have much time left to submit projects to the Advertising and Marketing Effectiveness Competition.

PRIMA+ WILL ALSO OFFER SERIALS FROM CZECH TELEVISION, AMBULANCE OR MARIA THERESA, ANNOUNCES THE HEAD OF TV PRIMA

8. 8. 2023 | 1 min read The commercial television Prima has reached an agreement with the public Czech Television on the transfer of selected series from the Czech Television to its streaming platform prima+. "We have already negotiated a deal with Czech Television," says Prima Group CEO Marek Singer in an interview with Médiář. He also explains his experience with the video platform to date, recent personnel changes in Prima's management and his view on the amendment to the Audiovisual Act.

PRIMA IN AUTUMN: “ELIŠKA A DAMIÁN”, “POD HLADINOU” OR “PARTIČKA NOVÁ KREV”

3. 8. 2023 | 6 min read PRIMA TV WILL RELY MAINLY ON NEW SERIES AND NEW EPISODES OF ITS ENTERTAINMENT AND JOURNALISTIC PROGRAMMES IN THE AUTUMN. THE AUTUMN PROGRAMMING SCHEDULE WAS PRESENTED AT A PRESS CONFERENCE ON THURSDAY.

PRIMA+ HAS OVER 85 THOUSAND SUBSCRIBERS AFTER FIVE MONTHS

27. 7. 2023 | 2 min read Prima Television is satisfied with the results of the prima+ app, which it launched at the beginning of February. The paid access to the video service is used by 85,000 people. When the project was launched, it announced that it would like to have 100,000 paying users within a year.

PRIMA: WE ARE NOT PLANNING NEW CHANNELS. WHAT ABOUT THE POSITIONS IN MULTIPLEX 22?

26. 7. 2023 | 5 min read The vacant programming positions in the nationwide terrestrial TV multiplex 22 blocked for the Prima Group don’t mean that the media house is planning new TV stations, Prima’s CEO Marek Singer said in an interview with Marketing a Media magazine.

FILM PRODUCTIONS ARE LIVING A GOLDEN AGE, THEY DON’T NEED BILLIONS MORE, SAY BOSSES OF TV NOVA AND TV PRIMA

14. 6. 2023 | 1 min read General Director of TV Nova Daniel Grunt and General Director of FTV Prima Marek Singer in an interview for Hospodářské noviny about levies to the cinema support fund, but also about SVOD services.

AMENDMENT TO CZECH TELEVISION FINANCING WILL CAUSE IMBALANCES IN THE MARKET, ACCORDING TO NOVA AND PRIMA

13. 6. 2023 | 4 min read The main commercial players state that the increased TV fee together with the extension of its payment to include all users of ČT services instead of only those having a TV set would bring imbalance in the market.

PRIMA WILL LAUNCH ITS STREAMING SERVICE PRIMA+ ON FEBRUARY

24. 1. 2023 | 2 min read The Prima television group will enter the field of pay video on demand (SVOD). From 8th February it will launch the Prima+ service, which will also bring original production Prima+ Originals.

CIF: NO SHOCKS AWAIT THE CZECH MARKET, PRIMA IS LOOKING FOR 100,000 PAYERS

1. 11. 2022 | 3 min read Rising inflation and the expected more frugal behaviour of Czech customers should not have a negative impact on the Czech market of SVOD services, representatives of commercial TV stations estimated at Tuesday's Czech Internet Forum conference.

PRIMA WANTS TO INCREASE MARKET SHARE WITH AUTUMN SCHEME

29. 8. 2022 | 12 min read New shows in the autumn schedule of TV Prima's main channel should contribute to a further increase in the Prima Group's share of the TV market, believes CEO Marek Singer.

PRIMA BOSS MAREK SINGER: “WE HAVE TO INTRODUCE A BAN ON REWINDING COMMERCIALS, OTHERWISE THERE WILL BE NO MONEY FOR QUALITY PRODUCTION”

20. 4. 2022 | 1 min read Marek Singer, CEO of the Prima group (not just TV anymore), describes a new competitive framework he calls "total video" in the Médiář podcast.

CRITICS OF CNN PRIMA NEWS SHOULD STEP OUT OF THEIR SOCIAL BUBBLE FROM TIME TO TIME, SAYS THE GROUP’S CEO MAREK SINGER

12. 4. 2022 | 17 min read Marek Singer has been the head of FTV Prima group since 2008. But only after fourteen long years can he be happy that Prima’s channels are catching up with their biggest competitor - the Nova group - in terms of viewership. In certain viewer target groups, they even surpassed Nova in March.

PRIMA PREPARING PAID VIDEO LIBRARY TO MAKE NEW SPACE FOR ADVERTISING

2. 11. 2021 | 16 min read Prima, the second largest commercial TV in the Czech Republic, prepares its paid on-line video library through which it will seek to address more viewers and offer more ad space to its advertisers.

CZECH TV COMPANIES WANT TO COMPETE WITH NETFLIX, THEY ARE INVESTING IN VIDEO LIBRARIES

2. 11. 2021 | 4 min read Number one and number two of the Czech commercial TV market invest in paid streaming services. Nova’s strategic priority is its video library Voyo. Prima will come with a competitive project within several months.

PRIMA SHOW WILL START ON 25 OCTOBER, TARGETING ON YOUNGER WOMEN

5. 10. 2021 | 2 min read The Prima TV group will launch another new thematic channel. It introduced Prima Show at a press conference on Wednesday.

PRIMA BOOSTED ITS AUTUMN PROGRAMME AND TAKES INTEREST IN ANOTHER CHANNEL

25. 8. 2021 | 12 min read Its innovated autumn programme schedule should help Prima to increase its ad capacity and market share, says Marek Singer, Prima’s CEO, in an interview.

“COVID HAS DISTURBED THE ADVERTISING MARKET, SO WE HAVE ACCELERATED TV SERIES PRE-PRODUCTION”

4. 8. 2021 | 8 min read “We are shooting new TV series this summer to be able to always respond and launch new shows flexibly to achieve sufficient TV ratings and advertising space,” says Marek Singer, Prima TV’s CEO, explaining Prima’s current strategy. Médiář interviewed him immediately after the presentation of Prima’s programme schedule for this autumn.

PRIMA’S CEO MAREK SINGER: WE ARE NOT JUST TELLING YOU WHAT YOU WANT TO HEAR

2. 5. 2021 | 13 min read We have done anything to spice up the launch of CNN Prima NEWS with adrenaline, says Marek Singer, the Prima group’s CEO, in an interview, remembering the launch of the news channel that celebrates its first birthday on 3 May. “We established the brand as a multiplatform. Thanks to TV and online channels our reach is up to 7.7 million people now,” he says.