THE HISTORY OF KOFOLA’S CHRISTMAS CAMPAIGNS: IT JUST WOULDN’T BE CHRISTMAS WITHOUT THOSE “BIG CURVED TEETH”

25. 12. 2025 “I don’t have to — I can already see it!” With that line comes the annual certainty that Christmas is just around the corner. Kofola’s Christmas campaigns work because of their remarkable consistency: since 2003, Czech television audiences have embraced the same simple story — one that never really changes, and yet never grows old. It is built not on the product itself, but on emotion, tradition, and a playful sense of humour that feels deeply familiar to Czech viewers. The television advert, returning year after year with only the slightest variations, has gradually become a cultural symbol that audiences would not dream of doing without and look forward to every Christmas season.

THE HISTORY OF JOHN LEWIS CHRISTMAS ADVERTISING: FROM PRINTED CATALOGUES TO POLISHED STORIES THAT MOVE CONSUMERS TO TEARS

18. 12. 2025 John Lewis Christmas ads long ago crossed the boundaries of ordinary marketing and became part of the Christmas ritual. Every year, viewers wait for them with anticipation, evaluate them, and compare them with one another. John Lewis’s strength lies in its ability to tell deeply human stories and capture the magic of Christmas. How have the brand’s Christmas campaigns evolved over time, and what changes have taken place in John Lewis’s marketing strategy?

THE HISTORY OF ALDI CHRISTMAS ADVERTISING: KEVIN THE CARROT IS A FAVOURITE WITH VIEWERS AND CRITICS ALIKE

15. 12. 2025 Aldi’s Christmas adverts are built on long-term consistency. For ten years now, they have returned to one central character, systematically developing his story across different genres and emotions. As a result, the brand has created a strong memory structure and a clearly recognisable Christmas style. Each new advert is a standalone chapter, yet it fits naturally into a broader narrative. It is precisely this combination of continuity and creative variation that explains why Aldi’s Christmas campaigns have long ranked among the most successful.