CONSUMERS GET A HEAD START ON HOLIDAY SHOPPING

21. 10. 2025 65% of US adults plan to begin their holiday shopping before Black Friday this year, according to data from McKinsey & Company. Some 52% of US adults say rising prices and tariffs are their top concern when buying tech products this holiday season, as noted in an August 2025 survey from CNET and YouGov. Gen… Continue reading CONSUMERS GET A HEAD START ON HOLIDAY SHOPPING

STUDY: MANY NEW STREAMING SUBS DROP THE SERVICE AFTER NFL ENDS

15. 10. 2025 A new report from Samsung Ads provides some disturbing data for streaming services that have been spending massive amounts of money on their NFL and sports rights. The Samsung Ads’ Quarterly State of CTV Report found that while the number of new users to three apps that streamed live NFL football games grew by 28%… Continue reading STUDY: MANY NEW STREAMING SUBS DROP THE SERVICE AFTER NFL ENDS

BUNDLES DRIVE STREAMING GROWTH, BUT PRICE HIKES RISK MASSIVE CANCELLATIONS, STUDY WARNS

8. 10. 2025 Nearly half of all streaming users in Germany now subscribe via bundles combining several services or including TV options – and this model is proving to be a powerful loyalty driver. According to a new study by consultancy Simon-Kucher, 41% of streaming subscribers use so-called “superbundles”. These reduce the likelihood of cancellations and boost long-term… Continue reading BUNDLES DRIVE STREAMING GROWTH, BUT PRICE HIKES RISK MASSIVE CANCELLATIONS, STUDY WARNS

THE UNLIKELY RETAILERS WINNING HALLOWEEN

7. 10. 2025 Consumers are expecting higher prices this year, but that’s not deterring them from spending on the holiday. As ghosts and ghouls make their return, tariffs may cause the biggest fright to consumers this Halloween. “Consumers are weighed down by a fair amount of uncertainty when it comes to what’s going on with the economy, and… Continue reading THE UNLIKELY RETAILERS WINNING HALLOWEEN

LANTERN SHEDS FIRST LIGHT ON TV’S ABILITY TO DRIVE OUTCOMES

25. 9. 2025 Initial findings from Project Lantern – a project launched a year ago by Channel 4, ITV, and Sky – suggest that TV drives tangible outcomes across multiple media environments. The analysis combines TV ad exposure from six million UK households with the outcome data of matched panellists from consumer online behavioural panel company Measure Protocol.… Continue reading LANTERN SHEDS FIRST LIGHT ON TV’S ABILITY TO DRIVE OUTCOMES

CONSUMERS ARE HUNGRY FOR HALLOWEEN

18. 9. 2025 While retailers’ usual Halloween tricks are right on schedule, this year’s real treat may be a record $13.1 billion in spending, according to the National Retail Federation — topping last year’s $11.6 billion and the prior record of $12.2 billion. Per-person spending has climbed to a record $114, nearly $11 more than last year. Some… Continue reading CONSUMERS ARE HUNGRY FOR HALLOWEEN

STUDY USA: MARKETERS ARE TERRIBLE AT JUDGING THE FAME AND UNIQUENESS OF THEIR BRAND ASSETS SAYS EBI RESEARCH

22. 7. 2025 Marketers risk significant blind spots if they use their intuition to judge their branding, but working as a group and deploying consumer research offers a way forward, according to new research from the Ehrenberg-Bass Institute. Why the research matters Brands are tools that become assets: they distinguish you from the competitors and communicate to new… Continue reading STUDY USA: MARKETERS ARE TERRIBLE AT JUDGING THE FAME AND UNIQUENESS OF THEIR BRAND ASSETS SAYS EBI RESEARCH

SUMMER-FLAVOURED TV ADS — WHEN BRANDS RIDE THE WAVE OF VACATION VIBES AND CHILL

26. 6. 2025 The right product is not enough for summer success. You need to understand that people live very differently in the summer. They move outside, they watch media differently.

DO YOU SEE THE WORLD THE SAME WAY? MAYBE NOT. BRANDS NEED TO TAKE THIS INTO ACCOUNT

22. 5. 2025 Thanks to behavioural sciences, we know how to influence consumer decisions. But how do we deal with the fact that an estimated fifth of the population’s brains work a little differently? Zdeňka Zlatušková addresses the topic of neurodiversity in the context of advertising in her role as Head of Innovation at the Dentsu agency, and… Continue reading DO YOU SEE THE WORLD THE SAME WAY? MAYBE NOT. BRANDS NEED TO TAKE THIS INTO ACCOUNT

STUDY USA: CONSUMERS WANT MORE SHOPPABLE TV EXPERIENCES

11. 3. 2025 A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected TVs and that many consumers are already using their CTVs to find and buy products. While mobile devices still play a central role in online shopping, “The Shoppable TV Report: 2025… Continue reading STUDY USA: CONSUMERS WANT MORE SHOPPABLE TV EXPERIENCES