4CAMPING ENTERS A NEW TV CAMPAIGN OUTSIDE ITS MAIN SEGMENT – TOURISM

23. 6. 2025 A new TV commercial for the 4camping e-shop has been broadcast on TV Nova since 16 June. It takes the brand out of the campsite with an emotional campaign closer to tourism, without trying to show extreme conditions.

CHECK OUT THE MOST AWARD-WINNING CAMPAIGNS FROM CANNES LIONS

22. 6. 2025 The Cannes Lions Festival has recognised the world's most creative campaigns. MAM brings you a selection of the ten most successful ‘lion collectors’.

BIG MISTAKES OF SMALL BRANDS: THE MOST COMMON MISTAKES IN PRACTICE

18. 4. 2025 What are the most common mistakes small brands make when they want to break through? Vojtěch Prokeš from Behavia talked about them at the Coffee and Marketing meeting.

THICK, LIKE A LEPRECHAUN SPITTING. GOLDEN WELL SYRUPS ENTER THE CZECH MARKET

10. 4. 2025 Slovakia's market leader in fruit syrups is coming to the Czech Republic with a campaign from Triad Prague. The spot was produced by Divize studio with director Bára Anna Stejskalová.

BRANDSTORMING: KOŠÍK, OREA OR PARTNERS BANKA SHARED CAMPAIGN RESULTS

9. 4. 2025 How successful was the rebranding of Košík and what is next for Partners Banka and Pokáč. This was also heard at this year's Brandstorming conference.

SHARE AND COCA-COLA IS BACK. MARKETING CHIEF JAKUB LOOS WILL TALK ABOUT THE CAMPAIGN IN THE NEXT ISSUE OF MAM

4. 4. 2025 The Coca-Cola Company is coming again with its legendary "Share a Coca-Cola" campaign. This time, it's calling on members of the younger generations in particular to meet in the real world. Read about the new campaign in the next issue of MAM, where the company's marketing director Jakub Loos talks about it.

PRIMA’S APRIL CAMPAIGN REVEALS THE LAUNCH OF THE PARŤÁK NA BATERKY SERIES

2. 4. 2025 Introducing Lukáš Příkazký as the first humanoid in TV Prima's team, the media group has launched a campaign for the new TV series Parťák na baterky.

E-POJISTENI.CZ COMPARISON ENGINE HAD A TV CAMPAIGN CREATED BY AI

27. 3. 2025 Artificial Intelligence tools have created the individual images of the new TV ad for the comparator ePojisteni.cz.

INTERNATIONAL WOMEN’S DAY: CAMPAIGNERS CALL FOR FASTER PROGRESS

9. 3. 2025 Brands and organisations are using the celebration of International Women's Day to draw attention to the problems women still face. Action is needed, they say.

ONEPLAY FEATURES HES, ČECH AND OTHERS FROM VOYO AND O2 IN THE CAMPAIGN

7. 3. 2025 The campaign features an elevator that takes viewers through the different floors of Oneplay's entertainment and sports worlds.

SEE HOW THE FILMING OF THE ONEPLAY CAMPAIGN – A JOINT PLATFORM OF TV NOVA AND O2

6. 3. 2025 TV Nova and O2 launch Oneplay - a service combining TV and streaming. The campaign, symbolizing a journey into endless entertainment, started on 25 February with a press conference and the first spot. It will run a total of four spots and appear on TV, print, radio, online and outdoor.

NOT DRINKING IS A PLUS, SAY CZECH ACTRESSES IN THE PRIMA+ CAMPAIGN

24. 2. 2025 Three Czech actresses have lent their voices and faces to the stories of women who have struggled with the side effects of alcohol. The "Not Drinking is a Plus" campaign was born.

THE COOLEST VALENTINE’S DAY ADVERTISEMENTS: OUR FAVOURITE PICKS

14. 2. 2025 Valentine’s Day sparks lots of creative energy in the advertising world. And why not? It’s a prime chance to showcase sweet gestures, heartfelt stories, and sometimes a humorous spin on romance.

HOW TO CAPTURE CONSUMER ATTENTION WITH YOUR AD CAMPAIGNS

6. 2. 2025 "Pay attention to me." Something shouts those words at your audience all day, every day. Every time they scroll their phones, ride the metro, or binge-watch a series, thousands of advertisers are clamoring for their attention.

SUPER BOWL ONLINE: THE BEST ADS IN ONE PLACE

5. 2. 2025 MAM presents a roundup of the spots vying for viewers' attention during the advertising show of the year. See who will score the advertising touchdown at Super Bowl LIX.

COCA-COLA BRINGS THE MAGIC OF CHRISTMAS AND CONTINUES THE WORLD NEEDS MORE SANTAS CAMPAIGN

5. 11. 2024 Coca-Cola continues its "The World Needs More Santas" campaign this year, inspiring kindness and generosity through small acts of kindness or unforgettable experiences at the Christmas truck roadshow, which this year will also offer visitors a glimpse of Lapland.

FLE MEDIA AWARDS: WAVEMAKER SK HAS THE MOST NOMINATIONS ON THE SHORTLIST

13. 9. 2024 The competition, which recognises innovative use of media and creative approaches to media investment planning, has announced the shortlist for its 19th edition.

IMPACT CZECH AWARDS: THE GRAND PRIX GOES TO THE “I LOVE PENSION” CAMPAIGN FOR KB

11. 9. 2024 The Grand Prix of the 22nd annual Impact Czech Awards, which recognises the work of integrated marketing, went to Momentum for the "I love pension" campaign for Komerční banka.