A NEW LOOK FOR MEDALS. THE CZECH PARALYMPIC COMMITTEE UNVEILS ITS MODERN VISUAL IDENTITY AND LAUNCHES ITS CAMPAIGN FOR THE GAMES

2. 2. 2026 In exactly 32 days, the flame will be lit and the Winter Paralympics will begin in Italy. The Czech team will enter the games with a new look: a communication campaign based on black humour, a completely redesigned visual identity and an expanded partner structure.

CAMPAIGNS SEE BETTER BUSINESS EFFECTS WHEN THEY INCREASE BRAND TRUST

28. 1. 2026 Advertising that amplifies brand trust can have an outsized impact on traditional markers of commercial success, including growth in sales, market share or profit, according to new analysis from the IPA.

YOUR BRAND SHOULD SHOW UP EARLY TO BE RELEVANT DURING SUPER BOWL LX

22. 1. 2026 For a short time during the Super Bowl, everyone is paying attention to the same thing. Reporters, creators, athletes and brands all show up knowing that the story won’t be confined to the field.

ZLATÝ STŘEDNÍK OPENS APPLICATIONS, ACCEPTING THEM UNTIL 31 MARCH

20. 1. 2026 This year's 24th edition of the Zlatý středník competition also announces a new category – Use of Artificial Intelligence.

CZECH BRAND KIMCHI BEAVIA IS HEADING TO TELEVISION

16. 1. 2026 The new campaign for the Czech kimchi brand Beavia, "So take me!", starts on 15 January.

THE WORLD OF FURNITURE COMES TO LIFE: FAVI UNVEILS AN ADVERTISING SPOT CREATED WITH THE HELP OF AI

22. 12. 2025 FAVI, the largest online furniture search engine, has launched a new television campaign that, according to the company, takes the brand's communication to a more emotional and visually captivating level. The campaign was developed by FAVI's marketing team, which created the commercial using artificial intelligence.

WHAT 2025’S CHRISTMAS ADS TELL US (SO FAR): A STRATEGIST’S READING

6. 11. 2025 In a season of borrowed characters, nostalgic tracks and early launches, the real winners are the brands that know who they are, and stick to it, writes Leith’s Leona Coupar.

“WE HAVE TO AGREE ON SOMETHING.” CONCERT FOR THE FUTURE PRESENTS A NEW SPOT

3. 11. 2025 The Concert for the Future, which annually concludes the 17 November celebrations in Prague, has prepared its first feature spot for its upcoming 10th year. It communicates this year's theme and the dramaturgy of the programme in the form of the so-called "safeguards" of democracy, which need to be agreed upon regardless of which politicians are currently in power.

PINTEREST GETS THE JUMP ON BACK-TO-SCHOOL CAMPAIGNS

2. 11. 2025 Pinterest has shared some new tips for marketers looking to tap into the 2026 Back-to-School period, in order to ensure that you have your plans in place ahead of the shopping season.

“GO!” THE CZECH OLYMPIC COMMITTEE LAUNCHES A NEW MOTIVATIONAL CAMPAIGN FOR THE WINTER OLYMPIC GAMES IN ITALY

29. 10. 2025 Pojď! (Go!) This Word rings out from stadiums and living rooms when fans wish Czech athletes well. But also an inner voice that reminds everyone why it makes sense to move regularly, even if it sometimes means overcoming laziness or adversity. It is with this double meaning that the Czech Olympic Team's campaign for the 2026 Winter Games in Italy works.

KIDNAPPED M&M’S OR VAMPIRES IN A BURGER JOINT. THE SEASON OF SCARY COMMERCIALS IS COMING TO AN END

26. 10. 2025 With October's Haunted Holiday, or Halloween, comes the opportunity for themed campaigns. Well-known and lesser-known brands alike are dressing up in spooky graphics, inviting monsters into restaurants, bringing old faces to life or playing with ghosts.

FABINI HAS ITS FIRST TV COMMERCIAL, THE FACE IS POHLREICH

23. 10. 2025 The first Fabini TV spot with Zdeněk Pohlreich was produced by Mark BBDO.

FORUM MEDIA 25 CONFERENCE IS COMING UP. WHAT WILL THE EFFIE STAGE BRING?

14. 10. 2025 The Effie Stage at this year's Forum Media 2025 international conference will provide an opportunity to look at data on marketing effectiveness and be inspired by the best European and domestic projects. For the second time, the Effie Stage will announce the Effie Czech Republic shortlist and the winners of the Art Directors Club special award.

FLEMA: GRAND PRIX GOES TO THE SLOVAK CAMPAIGN FOR THE REALITY SHOW PIT OF LIONS

1. 10. 2025 The Flema Innovative Media Usage Competition gave away its prizes. This year, it introduced new categories and looked primarily at campaign objectives and their boldness.

AI GRANDMOTHER BECOMES “CYBER SCAMMERS’ NIGHTMARE” IN O2 CAMPAIGN

3. 9. 2025 O2's new campaign, created entirely through AI, aims to reduce the impact of fraud and educate the public about digital security.

BACK-TO-SCHOOL CAMPAIGNS ARE HERE, BRANDS TARGET PARENTS AND STUDENTS

22. 8. 2025 As the start of the school year approaches, major brand marketing campaigns aimed at students and parents have kicked off.

PUELLA LAUNCHES AI SPOT ON TELEVISION

31. 7. 2025 The Puella laundry perfume brand is entering television with a spot created by artificial intelligence.

WHAT DOES MARKETING SCIENCE ADVISE SMALL BRANDS TO DO, AND WHY SHOULD THEY STICK TO IT?

23. 7. 2025 You have a great product, there's no doubt about that. People who try it come back to you. You have good reviews. But still, no one really knows you. How is that possible, and what can you do about it? This dilemma is faced by many smaller and emerging brands, writes Vojtěch Prokeš.