TV SPRING STARTS, PRIMA AND NOVA TO LAUNCH NEW SHOWS

10. 1. 2022 | 3 min read The commercial rivals Nova and Prima start the spring season, each with a new series and a new reality show.

OVERVIEW: REALITY & ENTERTAINMENT TV FORMATS THAT ARE IN ABROAD

15. 11. 2021 | 7 min read A reality show with celebrities or a competition of model railway masters. Here is an overview of the most watched reality and entertainment TV formats abroad

PRIMA BOOSTED ITS AUTUMN PROGRAMME AND TAKES INTEREST IN ANOTHER CHANNEL

25. 8. 2021 | 12 min read Its innovated autumn programme schedule should help Prima to increase its ad capacity and market share, says Marek Singer, Prima’s CEO, in an interview.

CZECHS SPEND MOST OF THEIR TIME WATCHING SERIES AND FILMS ON TV

11. 8. 2021 | 2 min read On average, people in the Czech Republic spent 3 hours and 55 minutes daily with their TV in the first half. Their interest in the news and sports programmes was growing, according to Atmedia.

NOVA IN AUTUMN: TV SERIES, LOVE ISLAND, MASTERCHEF AND POP IDOL

4. 8. 2021 | 3 min read Nova prepared new shows for its autumn broadcasting. It relies on its original production and reality shows.

PRIMA IN AUTUMN: THREE BRAND-NEW TV SERIES AND GOT TALENT

3. 8. 2021 | 3 min read TV Prima will show three brand-new TV series, new episodes of its ongoing series and reality shows in the autumn. Its programme was presented at a press conference on Tuesday.

NOVA PREPARING THE MOST EXTENSIVE ELECTION COVERAGE IN ITS HISTORY

12. 7. 2021 | 3 min read It includes a series of pre-election broadcasts, special discussions, two main debates and an election broadcast during the counting of votes.

NOVA HAS OBTAINED LICENCES FOR NOVA SPORT 3 AND NOVA SPORT 4

1. 7. 2021 | 1 min read New sports programmes of the Nova TV group have licences for internet broadcasting.

PRIMA TV CELEBRATES ITS 28TH BIRTHDAY. ITS RATINGS HAVE BEEN UP SINCE THE BEGINNING OF THE YEAR

22. 6. 2021 | 8 min read Prima TV has its 28th birthday on Sunday, 20 June. The first Czech commercial TV is doing well this year, which is evidenced by the growing audience share of Prima’s main channel. This year, Prima’s original TV series, namely three of them: Slunečná, Polda IV and Einstein – Případy nesnesitelného génia, have won the greatest popularity among viewers. They attracted over a million of viewers. Prima will celebrate its birthday by a fairytale (Zakleté pírko) premiering on TV, and viewers were given a new channel, Prima STAR, this week offering the best shows shot by Prima over the 28 years. “We are very happy that our production is still popular with our viewers. The most popular shows include the TV series Slunečná together with new episodes of Polda and a new series Einstein – Případy nesnesitelného génia. All of the three TV series have attracted over a million of viewers,“ says Marek Singer, CEO of Prima Group, and adds that Prima TV has prepared a busy schedule for the ‘star autumn’ after the summer holidays.

GRPS INCREASED IN MAY, THE DEMAND FOR TV ADVERTISING IS GROWING

14. 6. 2021 | 2 min read The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased in May this year.

HOW TO DESIGN AN ACCOUNTABLE TV CAMPAIGN

18. 5. 2021 | 4 min read Marketing today is more closely tied to business growth than ever before. Businesses demand a direct link between campaigns and new customers, increased orders and, of course, revenue growth. This accountable approach to marketing is buoyed by digital advertising’s ability to track vast amounts of data. How often is a display ad clicked? Which paid search keywords are driving the most traffic to your website? Answering these questions creates a sense of certainty around our efforts. We know what’s working. The proof is in the numbers.