HALF OF STREAMING USERS DON’T KNOW WHICH SERVICE THEIR FAVORITE SHOW IS ON
28. 3. 2024 A new study by hub Entertainment Research has found that about half of streaming users do not know which service has popular franchise shows — and licensing is to blame. About the same percentage of TV viewers say they could not explain what Apple TV+ is to another person. The licensing of TV series across… Continue reading HALF OF STREAMING USERS DON’T KNOW WHICH SERVICE THEIR FAVORITE SHOW IS ON
ATMEDIA: CZECHS ARE FANS OF DOCUMENTARY CHANNELS
28. 6. 2023 Czechs aged 15-69 spend watching four percent of the total time on documentaries. Czech TV viewers have a choice of around 20 documentary channels, most of which are offered by pay-TV operators. These include Animal Planet, Discovery Channel, History Channel, National Geographic and Viasat Nature. However, only six of the twenty documentary stations are involved… Continue reading ATMEDIA: CZECHS ARE FANS OF DOCUMENTARY CHANNELS
EASTER TV NIGHTS WERE DOMINATED BY SOAP OPERAS. ALL BEATEN BY THE SPECIALISTS
11. 4. 2023 Kukačky 2, Zákony vlka, Odznak Vysočina and Specialisté. These are the titles of four series that dominated the holiday TV evenings. As far as the full-screen stations are concerned, the winner in this category is TV Nova. On the other hand, CT’s newcomer Volha fell significantly in the ratings. The statistics were published by Mediaguru.cz. According… Continue reading EASTER TV NIGHTS WERE DOMINATED BY SOAP OPERAS. ALL BEATEN BY THE SPECIALISTS
VOD CATALOGUES: A EUROPEAN PERSPECTIVE
28. 3. 2023 Almost a third (32%) of all works, specifically films and TV seasons, found in VOD catalogues are of European origin. Furthermore, according to a new report of TVOD, SVOD and FOD catalogues by the European Audiovisual Observatory, around one in five (21%) are of EU 27 origin. Other key findings of the report are: EU27… Continue reading VOD CATALOGUES: A EUROPEAN PERSPECTIVE
TV NOVA IN SPRING: SERIES ZLATÁ LABUŤ, JEDNA RODINA OR ODZNAK VYSOČINA
7. 12. 2022 TV Nova has unveiled five series for its spring 2023 broadcast. Among them are series that are brand new and those that continue with new episodes. In 2023, Nova will launch several new series or premiere episodes in the original feature genre that build on stories already in the works. Most of them will start… Continue reading TV NOVA IN SPRING: SERIES ZLATÁ LABUŤ, JEDNA RODINA OR ODZNAK VYSOČINA
TV PRIMA PRESENTED AUTUMN PROGRAM: PÁLAVA, BITTER WORLD, GOOD NEWS, ZOO OR NEW SHOWS
2. 8. 2022 NEW SERIES: PÁLAVA, GOOD WORLD, BITTER WORLD OR NEW REALITY SHOWS “MY MAN CAN DO IT”, “DAY LIKE A DREAM” AND PREMIERE EPISODES OF THE CZECHOSLOVAKIA HAS TALENT. THESE SHOWS WILL BE INCLUDED IN THIS YEAR’S AUTUMN BROADCAST OF TV PRIMA. Three new prime time series, an entertainment show, a wedding reality show, a relationship talk show and… Continue reading TV PRIMA PRESENTED AUTUMN PROGRAM: PÁLAVA, BITTER WORLD, GOOD NEWS, ZOO OR NEW SHOWS
OVERVIEW: THE WORLD’S ENTERTAINMENT TV HITS OF RECENT MONTHS
18. 1. 2022 Once again, we chart the TV formats that are achieving high ratings abroad. We offer an overview of developments for last year’s November and December. Television in international markets is successfully reviving entertainment shows from the past. Physically demanding competitions or reality shows with celebrities are also thriving. In streaming, queer dating is scoring. Here’s… Continue reading OVERVIEW: THE WORLD’S ENTERTAINMENT TV HITS OF RECENT MONTHS
TV SPRING STARTS, PRIMA AND NOVA TO LAUNCH NEW SHOWS
10. 1. 2022 The commercial rivals Nova and Prima start the spring season, each with a new series and a new reality show. In the week from 10 January, the leading commercial nation-wide TV stations start their spring programme schedules. The period between the end of the autumn season and the start of the spring season is shorter… Continue reading TV SPRING STARTS, PRIMA AND NOVA TO LAUNCH NEW SHOWS
OVERVIEW: REALITY & ENTERTAINMENT TV FORMATS THAT ARE IN ABROAD
15. 11. 2021 A reality show with celebrities or a competition of model railway masters. Here is an overview of the most watched reality and entertainment TV formats abroad Globally, the current autumn TV season is still dominated by The Masked Singer. It is the most watched format on important markets – in the USA, Germany or the Netherlands.… Continue reading OVERVIEW: REALITY & ENTERTAINMENT TV FORMATS THAT ARE IN ABROAD
PRIMA BOOSTED ITS AUTUMN PROGRAMME AND TAKES INTEREST IN ANOTHER CHANNEL
25. 8. 2021 Its innovated autumn programme schedule should help Prima to increase its ad capacity and market share, says Marek Singer, Prima’s CEO, in an interview. The unexpected growth in the TV ad market in the first half of this year resulted in the increased attention that Prima paid to its autumn programme schedule. In the following… Continue reading PRIMA BOOSTED ITS AUTUMN PROGRAMME AND TAKES INTEREST IN ANOTHER CHANNEL
CZECHS SPEND MOST OF THEIR TIME WATCHING SERIES AND FILMS ON TV
11. 8. 2021 On average, people in the Czech Republic spent 3 hours and 55 minutes daily with their TV in the first half. Their interest in the news and sports programmes was growing, according to Atmedia. TV series and films have been the most watched formats among the Czech TV viewers for a long time. As the… Continue reading CZECHS SPEND MOST OF THEIR TIME WATCHING SERIES AND FILMS ON TV
NOVA IN AUTUMN: TV SERIES, LOVE ISLAND, MASTERCHEF AND POP IDOL
4. 8. 2021 Nova prepared new shows for its autumn broadcasting. It relies on its original production and reality shows. Nova TV’s autumn programme schedule will undergo several changes compared to its current form. Nova relies on its original production and several new reality shows. It presented its autumn schedule at a press conference on Wednesday evening. Nova… Continue reading NOVA IN AUTUMN: TV SERIES, LOVE ISLAND, MASTERCHEF AND POP IDOL
PRIMA IN AUTUMN: THREE BRAND-NEW TV SERIES AND GOT TALENT
3. 8. 2021 TV Prima will show three brand-new TV series, new episodes of its ongoing series and reality shows in the autumn. Its programme was presented at a press conference on Tuesday. Prima TV’s autumn programme schedule will be changed compared to spring with three brand-new TV series premiering. A new military TV series 1. mise is… Continue reading PRIMA IN AUTUMN: THREE BRAND-NEW TV SERIES AND GOT TALENT
NOVA PREPARING THE MOST EXTENSIVE ELECTION COVERAGE IN ITS HISTORY
12. 7. 2021 It includes a series of pre-election broadcasts, special discussions, two main debates and an election broadcast during the counting of votes. TV Nova has announced that for this year’s elections to the Chamber of Deputies of the Parliament of the Czech Republic it prepares the most extensive election coverage in its history. It includes a… Continue reading NOVA PREPARING THE MOST EXTENSIVE ELECTION COVERAGE IN ITS HISTORY
NOVA HAS OBTAINED LICENCES FOR NOVA SPORT 3 AND NOVA SPORT 4
1. 7. 2021 New sports programmes of the Nova TV group have licences for internet broadcasting. The Council for Radio and TV Broadcasting (RRTV) granted two licences to the operator TV Nova to operate TV broadcasting of Nova Sport 3 and Nova Sport 4 through the internet. The stations should offer sports TV programme and broadcast in the territory of the Czech Republic and Slovakia. Nova… Continue reading NOVA HAS OBTAINED LICENCES FOR NOVA SPORT 3 AND NOVA SPORT 4
PRIMA TV CELEBRATES ITS 28TH BIRTHDAY. ITS RATINGS HAVE BEEN UP SINCE THE BEGINNING OF THE YEAR
22. 6. 2021 Prima TV has its 28th birthday on Sunday, 20 June. The first Czech commercial TV is doing well this year, which is evidenced by the growing audience share of Prima’s main channel. This year, Prima’s original TV series, namely three of them: Slunečná, Polda IV and Einstein – Případy nesnesitelného génia, have won the greatest… Continue reading PRIMA TV CELEBRATES ITS 28TH BIRTHDAY. ITS RATINGS HAVE BEEN UP SINCE THE BEGINNING OF THE YEAR
GRPS INCREASED IN MAY, THE DEMAND FOR TV ADVERTISING IS GROWING
14. 6. 2021 The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased in May this year. The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased this May. Compared to last May, it has grown by a quarter in aggregate year-on-year (+25%).… Continue reading GRPS INCREASED IN MAY, THE DEMAND FOR TV ADVERTISING IS GROWING
HOW TO DESIGN AN ACCOUNTABLE TV CAMPAIGN
18. 5. 2021 Marketing today is more closely tied to business growth than ever before. Businesses demand a direct link between campaigns and new customers, increased orders and, of course, revenue growth. This accountable approach to marketing is buoyed by digital advertising’s ability to track vast amounts of data. How often is a display ad clicked? Which paid search keywords… Continue reading HOW TO DESIGN AN ACCOUNTABLE TV CAMPAIGN
