POKÉMON CELEBRATES AN ANNIVERSARY AND CONQUERS THE GLOBE: THE WORLD’S MOST SUCCESSFUL FRANCHISE TURNS 30

7. 4. 2026 The Pokémon franchise has entered its thirtieth year, and the anniversary celebrations are nothing short of grand. They include new products, collaborations with fashion brands, special themed stores, exhibitions, and limited-edition collectables. Some items sell out within seconds, confirming that interest in the brand remains exceptionally strong. Advertising is now often targeted at millennials—those who… Continue reading POKÉMON CELEBRATES AN ANNIVERSARY AND CONQUERS THE GLOBE: THE WORLD’S MOST SUCCESSFUL FRANCHISE TURNS 30

NICOLE KIDMAN, KEIRA KNIGHTLEY AND OTHER STARS IN TV ADS: BEAUTY AND CHARACTER DRIVING SALES

28. 1. 2026 Who wouldn’t daydream when a beautiful woman—who’s also a celebrated actress—appears in a commercial? For a moment, men succumb to the illusion that driving the car featured in the ad with a diva will grant them the charisma to attract any beautiful woman. Meanwhile, women aspire to match the allure of these screen icons, making… Continue reading NICOLE KIDMAN, KEIRA KNIGHTLEY AND OTHER STARS IN TV ADS: BEAUTY AND CHARACTER DRIVING SALES

DESTINATION: INTERNATIONAL PRESTIGE. ADS OF MAJOR AIRLINES THAT WENT GLOBAL

30. 11. 2025 Christmas is approaching. That means millions of people around the world will be on the move, returning home for the holidays to celebrate with their families. It may be the clearest reminder of how we take air travel for granted in the 21st century and how essential a role it plays in our lives. That… Continue reading DESTINATION: INTERNATIONAL PRESTIGE. ADS OF MAJOR AIRLINES THAT WENT GLOBAL

SUMMER-FLAVOURED TV ADS: THE MOST ROMANTIC HOLIDAYS, THE WILDEST FUN. TRAVEL AGENCIES AND AIRLINES COMPETE FOR CUSTOMERS WITH TV AD SPOTS

8. 8. 2025 At the end of spring, when memories of winter holidays in the mountains have melted away like snowflakes in the sun, the days after months of hard work seem to blend into one another, and our energy is dwindling alarmingly, the idea of a holiday becomes a light at the end of the tunnel. Summer… Continue reading SUMMER-FLAVOURED TV ADS: THE MOST ROMANTIC HOLIDAYS, THE WILDEST FUN. TRAVEL AGENCIES AND AIRLINES COMPETE FOR CUSTOMERS WITH TV AD SPOTS