EVOLUTION OF THE TV INDUSTRY: AN NEM SPEAKER PERSPECTIVE

10. 6. 2023 | 2 min read Four key speakers at NEM Dubrovnik 2023 have been asked how they see the evolution of the TV industry during the next 10 years.

EXPERTS STUMPED BY ‘AD TURING TEST’ /

30. 5. 2023 | 4 min read A panel of experienced marketing professionals struggled to tell ads made by students from those generated by AI in a competition pitched as the first ‘ad Turing test’.

AKA: THE ADVERTISING MARKET IS EXPECTED TO GROW THIS YEAR, BUT AT A SLOWER PACE

16. 5. 2023 | 4 min read AKA estimates that the marketing communications market is worth CZK 136 billion.

SUSTAINABILITY ISN’T FRONT OF MIND FOR BRAND MESSAGING

24. 4. 2023 | 2 min read Most brands have made some sort of commitment to becoming more sustainable but just 4% of ads contain any such messaging, according to analysis that finds brands are prioritising price messaging over sustainability.

8 ANALYST PREDICTIONS ON THE FUTURE OF CHATGPT AND GENERATIVE AI IN MARKETING AND RETAIL

21. 4. 2023 | 6 min read “[AI] really does raise the bar in terms of what people are going to expect from you,” our analyst Jeremy Goldman said on our recent “ChatGPT and Generative AI” panel.

ARTIFICIAL INTELLIGENCE COMPOSES, DRAWS AND COPIES. AND LAWSUITS ARE COMING

7. 4. 2023 | 6 min read Consider two music industry approaches to artificial intelligence (AI). One is taken by Giles Martin, son of Sir George Martin, producer of the Beatles. Last year, he used AI to remix the Beetles' famous 1966 album Revolver. It learned from the original mono recording what all the band members' instruments sounded like (John Lennon's guitar, for example), and Martin was then able to separate them and reverse-engineer them into stereo.

AI COPYRIGHT RULING COULD POSE ISSUES FOR AGENCIES AND BRANDS

23. 3. 2023 | 4 min read New guidance from the U.S. Copyright Office could prevent marketers from claiming ownership of their work

WOMEN’S ROLE IN ADVERTISING IS MORE OFTEN LIMITED TO THE HOME OR FAMILY

15. 3. 2023 | 2 min read The portrayal of women in advertising is more often than ever associated with their role in the home or family, research shows.

A CONVERSATION WITH CHATGPT ON ADVERTISING AND CREATIVITY

2. 2. 2023 | 23 min read Some headlines would have you believe that OpenAI’s ChatGPT can do anything – copywriter Alex Hamilton used the tool to come up with a new brand idea and a launch spot: this is what he (and it) came up with.

TRENDS 2023: ARTIFICIAL INTELLIGENCE, SHORT VIDEOS AND AVOD

3. 1. 2023 | 4 min read This year's trends will ride the wave of artificial intelligence, metaverse, short video format, live audio and AVOD.

MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS

7. 11. 2022 | 7 min read Media Club deploys artificial intelligence to optimise TV campaigns. this enables it to better tailor client campaigns to 25 defined target groups.

EGTABITE 279: AI MEETS PREMIUM CONTENT – IP DEUTSCHLAND’S CONTEXTUAL VIDEO TAGGING

22. 11. 2019 Artificial Intelligence (AI) is advancing as we speak, changing the world we live in, making our lives more convenient. In a media landscape where advertisers are seeking maximum visibility for their products, TV advertising is pushing the envelope and constantly developing new forms of advertising. This week’s egtabite puts the spotlight on such an innovative solution developed by IP Deutschland: a contextual video tagging campaign, using the power of AI. AI meets premium content in the premium environment IP Deutschland’s Solutions Department, in close collaboration with Cologne Broadcasting Center, Info Network and RTL Interactive developed an in-house AI tool for TV advertising and successfully tested the delivery of advertising in a contextually appropriate environment. The great advantage of this newly developed AI tool is the ability to analyse content in real-time - finding the most appropriate time to feature an ad.

WHAT DIDN’T CHANGE THE WORLD OF ADVERTISING IN 2018 – AND PROBABLY WON’T IN 2019

20. 12. 2018 | 2 min read It seems like a good time to relive some of the most-hyped technologies and trends predicted to change the world of advertising in 2018.