Tag: AI
ITV’S GEN AI SOLUTION HELPS BOOST TV ADVERTISING AND SMALL BUSINESS GROWTH
18. 10. 2024 In September 2024, ITV launched an innovative solution aimed at making TV advertising more accessible to small and medium-sized enterprises (SMEs). By leveraging the power of Generative AI (GenAI), ITV is expanding its commercial creative production services to remove the perceived barriers associated with the cost of making ads for TV. This innovation allows new-to-TV SME brands to create high-quality advertisements at a fraction of the cost, bringing the benefits of TV advertising within reach for businesses of all sizes Democratizing TV Advertising for SMEs As part of its effort to attract new advertisers, ITV collaborated with two SMEs—Travel House, a Swansea-based travel company, and Sheepbridge Interiors, a furniture store in Northern Ireland. Both companies have aired their first-ever TV ads, developed using ITV’s GenAI creative tools powered by their Creative Production Lead (CPL). This marks a significant milestone for the brands, as they have been able to create premium-quality TV ads Successful Campaign Launches Too often, the cost of making an ad is a barrier for brands looking to break through and test TV. By expanding our creative production services to include GenAI, we can democratize this process and make TV advertising accessible to all. We’re constantly innovating to find new ways to help brands grow Jason Spencer, Business Development Director, ITV We thought a TV ad of this quality was far out of our reach, so it’s been a real game changer for us to be the first to use this new service from ITV Dennis Niblock, Owner, Sheepbridge Interiors We are confident this innovative production approach will be a significant benefit and revenue driver for Travel House. We look forward to seeing the positive impact it brings to our business. Katie Davies, Marketing Executive, Travel House
HBBTV SYMPOSIUM 2024 TO FOCUS ON ADDRESSABLE ADVERTISING, IP TRANSITION AND AI IMPACT
16. 10. 2024 | 2 min read The HbbTV Association has given details of the conference programme of the HbbTV Symposium and Awards 2024.
CONTENTX: HOW TO FIND A BALANCE BETWEEN AI AND HUMAN CREATIVITY
15. 9. 2024 | 4 min read The ContentX conference will seek answers to the questions of how content marketing will be affected by the advent of artificial intelligence and what lies ahead for content creation, management and evaluation.
RESEARCH: THE CZECHS HAVE A CONTRADICTORY ATTITUDE TOWARDS ARTIFICIAL INTELLIGENCE
8. 9. 2024 | 3 min read The last year has seen great progress in generative artificial intelligence. How does the general public view this revolution? What concerns and hopes does Gen AI bring with it? That's what Ipsos found out in its AI Monitor survey. Czechs' knowledge of AI is behind the global average More than half of Czechs (56%) say they have a good idea of what artificial intelligence (AI) actually is, compared to the global average of 67%. Despite a lot of talk about AI, only 28% of Czechs know in which products and services AI is already used today. Globally, that's 52% of the population.
ANIMATED TV ADVERTISING ADDS A DIFFERENT DIMENSION TO TOURISM
30. 8. 2024 | 7 min read In the tourism industry, animations are truly invaluable. They allow travel agencies, airlines, and online platforms to break free from copycat advertising, transport viewers to a magical world of imagination and emotion, and make them want to sit down at their computer and book a tour or flight immediately.
TV CAMPAIGNS MUST BE INNOVATIVE. HOW TO DO IT?
27. 8. 2024 | 5 min read The innovativeness of TV campaigns can be increased by using advanced advertising solutions on multiple TV platforms. By taking a proactive approach, marketers can keep up with the market and anticipate future changes, which is essential to maintain their position as an industry leader.
AI AS PART OF THE PRODUCT TENDS TO PUT CONSUMERS OFF
20. 8. 2024 | 2 min read For products where it is stated that AI has been involved in their development or production, consumers' willingness to buy is reduced.
HOW BRANDS CAN USE SPORTING EVENTS TO SCORE NEW AUDIENCES
1. 8. 2024 | 4 min read A summer of sports gives marketers the chance to win big when it comes to audience engagement. But how can contextual advertising help them stay ahead of the competition?
PRIMA INTRODUCES SUBTITLES FOR THE DEAF ON CNN PRIMA NEWS
29. 7. 2024 | 2 min read Prima is adding automatically generated subtitles to its shows on CNN Prima News using machine learning. They can be used by deaf viewers during terrestrial broadcasts.
49% OF CONSUMERS BELIEVE THEY CAN DISTINGUISH BETWEEN TRADITIONAL AND AI ADS ON CTV
22. 7. 2024 | 3 min read 49% of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic.
PWC: ADS WILL MAKE UP OF A QUARTER OF STREAMERS’ REVENUES BY 2028
16. 7. 2024 | 2 min read In its Global Entertainment and Media Outlook 2024-2028, PWC analysts suggest that by 2028, advertising will contribute almost 28 per cent of all the money that streaming services make.
AI MAKES INDIVIDUALS MORE CREATIVE BUT DIMINISHES CREATIVITY OF GROUP, STUDY FINDS
16. 7. 2024 | 3 min read Simultaneously offering great potential alongside a grave threat to creative work, AI is touted to change the creative industries profoundly – a new study from researchers at University College London and the University of Exeter based on LLMs to help short story writers finds that less naturally creative people within the group studied were able to write more original stories but, across the overall group, the output was less original. Why AI and creativity matters Creative work and the creative industries stand in the immediate firing line of generative AI’s text and image creation. Many creative workers, therefore, see their professions likely to be eroded in the name of savings. This new study, which suggests that collective originality is diminished by the use of generative AI, foreshadows a world of samey creative in the name of savings.
2024 OLYMPICS COME ALIVE WITH MEDIA AI
9. 7. 2024 | 7 min read AI can’t compete, but, it can enhance and verify storytelling.
CZECHS STILL PREFER HUMAN VOICES IN THE MEDIA MORE THAN ARTIFICIAL ONES
25. 6. 2024 | 3 min read Negative perceptions of the use of artificial intelligence in the media still prevail over positive ones in the Czech population. This is shown by a new wave of research on artificial intelligence in Czech society by Ipsos and FSV UK.
PREDICTIONS BY HOROSCOPE ON TN.CZ: AI MODERATOR GETS THE FLOOR
13. 6. 2024 | 2 min read TV Nova's newsroom continues to test the possibilities of artificial intelligence. It is currently working on several projects, most recently using an AI-created presenter for daily horoscope videos on TN.cz.
COMMUNICATION SUMMIT: WHY IS POSITIVE COMMUNICATION GOOD?
11. 6. 2024 | 8 min read How to engage consumers with advertising messages or TV viewers with science news? That's what this year's Communication Summit conference answered.
STUDY USA: MORE THAN HALF OF VIEWERS FRUSTRATED ABOUT FINDING CONTENT
7. 6. 2024 | 3 min read Survey of U.S., European viewers indicates only a quarter of respondents can access all of their content in one place.
COMMERCIAL TV STATIONS PROPOSE MORE RESTRICTIONS ON SPONSORSHIP AND ADVERTISING ON ČT
13. 5. 2024 | 15 min read Sponsorship of only longer programmes, limited number and length of sponsorship messages, limitations on product placement and advertising on ČT sport, and zero advertising online are some of the ideas of commercial broadcasters about changes in the placement of commercial messages on Česká televize (Czech Television, ČT).