STUDY USA: NEARLY HALF (45%) OF ALL MEN PLAN TO USE AI TO COMPOSE VALENTINE’S DAY MISSIVES

13. 2. 2024 | 3 min read More Americans (39%) are looking to use AI to write Valentine’s Day messages than last year (26%) according to a McAfee survey.

THE CULTURAL SECTOR’S RESPONSE TO THE ADOPTION BY THE EU COUNCIL OF THE ARTIFICIAL INTELLIGENCE ACT

9. 2. 2024 | 3 min read The cultural associations representing a wide range of content creators including the news media, television industry, film producers and music publishers (SPIR, Czech Publishers Union, AKTV, AOV, ČNS IFPI, APA) welcome the Czech Republic’s decision to support the Artificial Intelligence Act agreed in the difficult trialogue in December. Although its wording is not ideal from our point of view, it improves to some degree the position of authors and their ability to control how their works are used by generative AI.

WARC: AI BRINGS EFFICIENCY BUT ALSO FEAR TO MEDIA PLANNING

22. 1. 2024 | 4 min read What trends can we expect to see in media planning, advertising investment and the entire media ecosystem this year? WARC mentions four key areas in its fresh report The Future of Media 2024.

ATTENTION METRICS: MEDIA & SPORTS, HEALTH & PHARMA, EDUCATION SCORE HIGHEST, STUDY FINDS

15. 1. 2024 | 3 min read DoubleVerify, which sees more than 65 billion impressions weekly, on Tuesday released its first global report on attention metrics from the DV Attention Lab.

AI AS A STRATEGIC WEAPON IN MARKETING AND ADVERTISING

9. 1. 2024 | 11 min read In the last year, we have seen a boom in AI capabilities and its widespread integration into practice. This opens up new perspectives for marketers, and those who jump on the AI train early will get a significant head start. This is because AI not only enables better targeting, content optimisation, more efficient processes and the analysis of huge volumes of data to identify trends and customer behaviour, but it can also enrich the actual creative process and inspire creatives. This is evidenced by the fact that many brands are already using AI to create their TV ads.

WILL 2024 BE A REVOLUTIONARY YEAR FOR MEDIA: THE DOMINANCE OF CTV, AN EARTHQUAKE IN THE MIX OF ADVERTISERS, THE THREAT OF STREAMING SERVICES AND THE DAWN OF AI’S ADVERTISING POTENTIAL

5. 1. 2024 | 12 min read The world has welcomed the year 2024 with great expectations. Without exaggeration, this year seems to have potential to be truly revolutionary in the TV broadcasting environment. At the outset, some may wonder what role artificial intelligence will play in this as it is one of the trends, although seemingly not the most important one yet. CTV is what is expected to bring the real surprise for TV marketing in 2024. What global media trends might surprise us next year? CTV becomes the centre of the marketing revolution Clearly, 2024 will be another big year for connected TV (CTV), a term that usually refers to a wide range of internet-connected smart TVs. The popularity of this phenomenon is growing massively – in the US, the number of households with CTV surpassed the number of households with conventional terrestrial TV for the first time in history last year. Data from eMarketer shows that 87% of US households use CTV, with streaming platform Netflix leading the way with more than 65 million subscribers in the US alone. Obviously, other devices such as game consoles (PlayStation, Xbox, Nintendo Switch and others) and Blu-ray players also play a role.

STUDY: AI CONTEXTUAL TARGETING BOOSTS CONSUMERS AD RECALL BY 4X

4. 1. 2024 | 5 min read Consumers pay 4X more attention to CTV ads when they are contextually targeted with AI according to a new AVCA study.

THE FUTURE OF TV: RE-SHAPED, RE-DEFINED, AND STILL RELEVANT

30. 12. 2023 | 6 min read Industry leaders explore the future of television.

RITSON’S TOP 10 MARKETING MOMENTS OF 2023

29. 12. 2023 | 5 min read From Barbie’s brand extension and the Bud Light controversy to Tesla’s price drop and the rise of AI, Marketing Week’s trusted columnist reveals his biggest marketing moments of the year.

DENTSU’S 2024 MEDIA TRENDS REPORT

19. 12. 2023 | 4 min read Dentsu is out with its annual media trends study and finds that generative AI is not just a trend but future-redefining technology with the potential to “lead a period of growth for media and a new golden age of creativity.

SMARTER ADVERTISING CHOICES: ITV’S AUTOMATED CONTEXTUAL TARGETING TOOL

12. 12. 2023 In a captivating presentation at the Future of TV Advertising Global in London on December 5, ITV and Captify showcased their innovative approach to advertising by focusing on consumer emotions. The presentation, titled “Leveraging data and moments that shift consumer intent,” delved into the intricacies of targeting TV ads based on consumer search intent, unveiling new opportunities in contextual TV reveals, and providing insights into the future of data-powered TV.

TOOLKIT: HOW MARKETERS WILL USE AI IN 2024

8. 11. 2023 | 2 min read The vast majority of marketers are planning to engage with generative AI tools, according to research in the Marketer’s Toolkit 2024, as artificial intelligence proliferates ever more into day-to-day applications.

MARKETERS FEEL CONFIDENT ON AI

10. 10. 2023 | 2 min read Three-quarters (73%) of marketers globally feel confident about using AI tools, according to new research* from LinkedIn, and a similar proportion (74%) anticipate that the tech will significantly change the way they work in the next year. Key findings

MARKETERS ARE ‘ENERGISED’ BY FUTURE POSSIBILITIES

27. 9. 2023 | 2 min read After a few years when marketers were understandably focused on the present – addressing the multiple issues thrown up by the pandemic and its aftermath – new research indicates that they are now looking to the future and are “energised by its possibilities”.

SURVEY: U.S. CONSUMERS WANT FEWER DEVICES BUT MORE TECH INNOVATION

26. 9. 2023 | 6 min read Two fifths (41%) dislike managing their devices, while 28% say managing tech devices and subscriptions is “overwhelming,” according to Deloitte.

AI AND THE AVOD VIEWING EXPERIENCE

25. 7. 2023 | 6 min read As AVOD models gain traction, the combination of automation and human intuition will ultimately help deliver the right balance for both viewers and advertisers

TRAVELERS REACT TO AI-GENERATED TRAVEL ADS

25. 7. 2023 | 5 min read AI has dominated the news for this first half of 2023 and using new artificial intelligence tools to help create ads has been all the buzz lately. So much so that NPR recently published an article and released a related podcast episode on how to recognize AI-generated images. The travel marketing space has been no different; AI has begun its integration with travel—including providing recommendations, booking, forecasting, creating itineraries, and now advertisements. Case in point, an AdAge article published in March explored how Lithuania Travel deployed the generative AI software Midjourney to make tourism ads for one of their campaigns.

HOT TAKES: HOW WILL AI AFFECT THE TELEVISION INDUSTRY?

20. 6. 2023 | 9 min read ChatGPT and its cousins took the world by storm this year, introducing the world to the wonders of generative AI and large language models.