MEDIA STRATEGY: PHD INVESTS THE MOST IN TV ADVERTISING

12. 3. 2024 Auditing firm Media Strategy presents data as part of its PPA Ranking for the full year 2023. PHD had the highest share of net investment in TV advertising among domestic media agencies in 2023. For the period January to December 2023, it accounted for 11.8%. This is according to the PPA Ranking, provided by Media… Continue reading MEDIA STRATEGY: PHD INVESTS THE MOST IN TV ADVERTISING

ADVERTISING’S AI REVOLUTION IS COMING – AND ITS ROLE IN MEDIA MAY BE DIFFERENT THAN YOU THINK

12. 3. 2024 It seems inevitable that artificial intelligence will transform advertising. But it’s not just going to be about chatbots writing taglines or algorithms tailoring creative on the fly. Instead, the biggest impact will be quieter, more fundamental, and far-reaching: a dramatic shift in the supply curve for quality reach, because, as most people in marketing focus… Continue reading ADVERTISING’S AI REVOLUTION IS COMING – AND ITS ROLE IN MEDIA MAY BE DIFFERENT THAN YOU THINK

U.S. TV HOUSEHOLD DATA REVEALS SHIFTING TRENDS IN HOW AUDIENCES ACCESS CONTENT

11. 3. 2024 With so much focus in the media industry on the changing TV landscape, it goes without saying that understanding audience behavior is critical. But advertisers, agencies and publishers need to know more than just what audiences are watching to best serve their clients. They need to understand as much about the audience as they can,… Continue reading U.S. TV HOUSEHOLD DATA REVEALS SHIFTING TRENDS IN HOW AUDIENCES ACCESS CONTENT

DO CONSUMERS TRUST CELEBRITY ENDORSEMENTS ANYMORE? NEW RESEARCH TAKES A LOOK

9. 3. 2024 Celebrities and product advertising have been matched together since the ancient days of marketing. Authenticity wasn’t a big concern back in the day—it was just the way things were done, and often with great results. Whether it was the endorsement or the sheer visibility that moved the needle is a discussion for another day, but… Continue reading DO CONSUMERS TRUST CELEBRITY ENDORSEMENTS ANYMORE? NEW RESEARCH TAKES A LOOK

STUDY: TV TOP PURCHASE INFLUENCER

8. 3. 2024 US local broadcast television industry trade body TVB has released the findings of the 2024 Purchase Funnel Study which seeks to identify the importance of media platforms in influencing consumers during the purchase decision process. TVB commissioned GfK to conduct this study, which looked at consumers exposed to advertising across eight categories through ANY of… Continue reading STUDY: TV TOP PURCHASE INFLUENCER

KUBA S NOVOU PODCAST: IVA DOHNÁLKOVÁ ON HBBTV

7. 3. 2024 “Thanks to HbbTV, viewers mainly watch their favourite series”, says Iva Dohnálková about the red button technology. Iva Dohnálková is in charge of HbbTV at Nova, which is better known in the Czech Republic as the “red button on the smart TV remote”. However, in an interview with Jakub Strýček, she revealed that the blue… Continue reading KUBA S NOVOU PODCAST: IVA DOHNÁLKOVÁ ON HBBTV

STUDY: ADVERTISING THRIVES IN THE LIVING ROOM

7. 3. 2024 The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why. The Context Effects study – jointly conducted by Map The Territory and Tapestry Research, and commissioned… Continue reading STUDY: ADVERTISING THRIVES IN THE LIVING ROOM

TV ADVERTISING AND SOCIAL MEDIA PROMOTION ARE TWO DIFFERENT WORLDS THAT CAN BE EASILY CONNECTED

7. 3. 2024 The former myth that advertisers can get by with social networks has long been debunked. Television advertising has undeniable advantages that no other medium offers. And that is why it is crystal clear that the ideal way to get the most out of advertising is to include both channels in your advertising plan.

DESPITE THE BAD PRESS, TV SHOULD PROVE RESILIENT IN 2024

6. 3. 2024 SVOD has reached saturation point, presenting opportunity for linear TV as it continues to adapt and innovate. TV had its fair share of bad press in 2023. Lowlights included a rather tepid Ofcom Media Nations report, a since-revoked article from Grace Kite in Marketing Week about the rising cost of TV and finally ending the… Continue reading DESPITE THE BAD PRESS, TV SHOULD PROVE RESILIENT IN 2024

HOW BRANDS CAN EFFECTIVELY COMBINE RETAIL MEDIA AND CONNECTED TV IN 2024

5. 3. 2024 The convergence of commerce and TV is not merely a fleeting trend but presents a seismic shift in the ecosystem, writes LiveRamp’s Will Keggin. Retail media and connected TV (CTV) stand out as two of the fastest-growing mediums in the digital landscape in 2023, with no signs of stopping. They are both poised for significant… Continue reading HOW BRANDS CAN EFFECTIVELY COMBINE RETAIL MEDIA AND CONNECTED TV IN 2024

FLE MEDIA AWARDS 2024 OPENS FOR ENTRIES

4. 3. 2024 The 19th edition of the Fle Media Awards (Flema), a competition for innovative use of media and creative approaches to media investment planning, is now open. Flemedia launches the 19th Fle Media Awards (Flema), a competition for innovative use of media and creative approach to media investment planning. The competition is open to authors of… Continue reading FLE MEDIA AWARDS 2024 OPENS FOR ENTRIES

JENNA STUDT FROM CRITICAL MASS: HOW CAN BRANDS EFFECTIVELY REACH GENERATION Z?

1. 3. 2024 In an interview with AdForum, Jenna Studt, “social strategy director” at Critical Mass, says employers and brands need to actively engage in culture, sustainability and social responsibility to reach Generation Z. Generation Z is redefining the world of content and communication as we know it through activism, authenticity and social media. Jenna Studt, “social strategy… Continue reading JENNA STUDT FROM CRITICAL MASS: HOW CAN BRANDS EFFECTIVELY REACH GENERATION Z?

TV IS HERE FOR EVERY GENERATION, EVEN IF EACH CONSUMES IT IN A DIFFERENT WAY

29. 2. 2024 The reach of linear TV is not limited to older consumers. Data shows that young people are still watching quality TV content.

AUTHORS OF EVERYDAY LIFE. ARE THE “ANONYMOUS” CREATORS OF TV ADS GETTING THE RECOGNITION THEY DESERVE?

28. 2. 2024 The word "author" automatically creates a kind of aura of uniqueness around itself. But what is it really like with authorship and auteurism in TV advertising? And which famous directors even signed some of the ads?

CELEBRITIES IN ADVERTISING INFLUENCE PEOPLE’S ATTITUDE TOWARDS A BRAND

27. 2. 2024 Celebrity ads grab people’s attention more than any other ads. Actors have long been the most popular, according to research by Ressolution Group and Nielsen. Two-fifths of Czechs agree that ads with a famous personality catch their attention more than any other ads. Moreover, for about one in three, the presence of a positively perceived… Continue reading CELEBRITIES IN ADVERTISING INFLUENCE PEOPLE’S ATTITUDE TOWARDS A BRAND

ADFORUM PRESENTS THE MOST APPRECIATED CAMPAIGNS OF 2023

26. 2. 2024 According to the seventh annual Business Creative Report study, the most awarded campaign of last year was McEnroe vs. McEnroe. Which others succeeded? The seventh edition of the Business Creative Report (BCR) summarises the most awarded campaigns at creative competitions in 2023, according to AdForum’s calculations. It takes into account the results of more than… Continue reading ADFORUM PRESENTS THE MOST APPRECIATED CAMPAIGNS OF 2023

MARKETERS KEEP ADDING TECH DESPITE FEELING OVERWHELMED BY TOO MANY TOOLS

24. 2. 2024 Nearly two-thirds (65%) of marketers are prioritizing technology over creativity, a new study from Clevertouch Consulting found. Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the… Continue reading MARKETERS KEEP ADDING TECH DESPITE FEELING OVERWHELMED BY TOO MANY TOOLS

IT’S ALL TV: STOP SILO-ING IT BY DELIVERY METHOD

22. 2. 2024 Dave Morgan reflects on how we currently view the world of television and total video. Two important headlines from MediaPost this week: “Total TV Viewing Hits 4-Year High In January” and “Linear TV ‘Down, Streaming ‘Flat To Slightly Up’: Analyst.” Let’s look at them one at a time. The first story reported the latest Nielsen… Continue reading IT’S ALL TV: STOP SILO-ING IT BY DELIVERY METHOD