Tag: advertising
PRISA & STELLANTIS: PERSONALIZED PODCAST INTEGRATIONS TO BUILD TRUST AND BOOST ENGAGEMENT
24. 6. 2025 In today’s media landscape, creating meaningful brand impact requires more than just a powerful product and content – it takes smart partnerships. The success of Prisa and Stellantis’ Leadmotor campaign for a new electric vehicle brand in Spain illustrates how collaboration between brand and media partner can unlock creative innovation and measurable business results.
THERE’S A FORMULA FOR CALCULATING VALUE OF ATTENTION, RESEARCH FINDS
23. 6. 2025 | 4 min read There’s a secret to calculating the value of attention, new research suggests, with the winning formula not simply about the amount of time spent but how valuable that time is – and it’s driven by focus and intent.
4CAMPING ENTERS A NEW TV CAMPAIGN OUTSIDE ITS MAIN SEGMENT – TOURISM
23. 6. 2025 | 3 min read A new TV commercial for the 4camping e-shop has been broadcast on TV Nova since 16 June. It takes the brand out of the campsite with an emotional campaign closer to tourism, without trying to show extreme conditions.
MUSIC THAT SELLS: AC/DC, THE ROLLING STONES AND QUEEN IN TV ADVERTISING
21. 6. 2025 | 9 min read The rock anthems that once shook concert halls are now blasting from TV screens as part of advertising campaigns designed to grab attention from the very first note. Famous songs lend brands image, emotion and credibility, becoming a bridge between the product and the audience. For World Music Day, let's take a look at the role music plays in advertising.
THREE AI TRENDS RESHAPING THE FUTURE OF MEDIA & ENTERTAINMENT
20. 6. 2025 | 5 min read The annual NAB Show brings together the top innovators in media and entertainment, showcasing the tools, tech, and trends driving the next era of storytelling. Aside from the tens of thousands of attendees and hundreds of featured sessions, what really set this year’s event apart is that it wasn’t just a display of newfangled tech—in many ways, it was about redefining how entertainment content is created, localized, and ultimately consumed across the globe.
NORDIC SERIES FROM VIAPLAY WILL BE LAUNCHED IN THE SUMMER. AI IS ALREADY MAKING ITS WAY INTO BROADCASTING, SAYS PRIMA CEO
19. 6. 2025 | 11 min read The streaming service prima+ has been on the market for over two years and, according to Marek Singer, head of the Prima Group, it has reached what he calls an “imaginary halfway point.” In an interview with e15, he describes what genres work, why they rely on Czech originality and why they decided to work exclusively with Viaplay. “We expect the cooperation with Canal+ to deepen,” says Prima’s CEO.
CANNES LIONS: ANOTHER CAMPAIGN WITH A CZECH FOOTPRINT WON LIONS
17. 6. 2025 | 2 min read The ‘Fixables’ project by LePub Amsterdam and Milan for Philips, which was developed in collaboration with Publicis Groupe, OMD Czech and Prusa Research, won silver and bronze in Cannes.
VML WINS GRAND PRIX IN CANNES FOR KITKAT CAMPAIGN
17. 6. 2025 | 2 min read The ‘Take a break from your mobile’ campaign, created for KitKat by the VML agency, was awarded the Grand Prix at the Cannes Lions competition.
CANNES LIONS AWARD SUBMISSIONS REMAIN FLAT IN 2025
14. 6. 2025 | 3 min read The Cannes Lions International Festival of Creativity received 26,900 award submissions for 2025, up less than 1% compared to last year’s tally. Total entries are down 38% from their peak nearly a decade ago.
COMING UP LATER: THE EYEWATERING COST OF DULL MEDIA
13. 6. 2025 | 2 min read Dull ads cost companies millions of dollars to achieve the same effect – now, new research to be presented today at Cannes Lions by eatbigfish’s Adam Morgan and Dr. Karen Nelson-Field examines and quantifies the silent drain on our budgets caused by dull media formats. Why dull matters As Adam Morgan explained at last year’s festival, most ads are dull. The whole lot of nothing that they make people feel costs real money – an average of £10m, according to a 2023 piece of work by Peter Field.
ADVERTISING DELIVERS NEARLY 3X RETURN ON INVESTMENT
12. 6. 2025 | 2 min read Companies that invest 3% of their revenue in advertising see an 8.7% contribution to total sales – a near 3x ROI, according to Gain Theory.
13TH HBBTV SYMPOSIUM AND AWARDS 2025 ON 12-13 NOVEMBER IN ISTANBUL, TURKEY
10. 6. 2025 | 4 min read The HbbTV Association is delighted to announce that the 13th HbbTV Symposium and Awards will take place on 12-13 November 2025 in Istanbul, Turkey. This year’s edition of the connected TV industry’s annual key summit will be hosted at the Swissôtel The Bosphorus Istanbul, a five-star hotel offering first-class conference and accommodation facilities with panoramic views over the iconic Bosphorus.
WHY IVAN TROJAN FELL OUT OF THE TOP RANKINGS
10. 6. 2025 | 3 min read Cooperation with actors in advertising works, but execution is key, according to research by ResSolution Group, which looked at Ivan Trojan's personality in advertising.
THE POWER OF GEN X IS OVERLOOKED AS OLDER AUDIENCES DRIVE DUAL-ROI EFFECT
10. 6. 2025 | 5 min read Advertisers remain fixated on youth, but failing to reach older audiences is bad for business when younger consumers turn to their elders for purchasing advice amid uncertainty.
THE ADVERTISING BUSINESS OF LOTTERIES AND BETTING IS UNDER THREAT
9. 6. 2025 | 4 min read If an amendment is passed in the final reading of the bill on addictive substances, it will mean major restrictions on advertising by lottery and betting companies.
HOW HAS ALCOHOL MARKETING CHANGED OVER TIME AND WITH THE LAW?
6. 6. 2025 | 5 min read Alcohol as a health drink or the key to success for women. Oldřich Vávra from the Department of Marketing at the University of Economics in Prague focuses on how advertising and marketing of alcoholic beverages have evolved.
STUDY: 61% OF WEEKLY TV VIEWING TAKES PLACE ON STREAMING SERVICES
4. 6. 2025 | 2 min read More U.S. viewers now say they use FAST services to watch live content (40%) than cable and satellite, according to Horowitz Research
MYTHS ABOUT GEN Z CAN HARM MARKETING
2. 6. 2025 | 7 min read This year’s Best Brands competition revealed which brands are particularly well received by members of Generation Z. Numerous myths about this generation were also uncovered – and debunked.