MEDIA CLUB AND NOVA DELIVERED THE MOST GRP LAST YEAR, INCREASED BY ČT AND ATMEDIA

14. 1. 2025 The position on the TV advertising market remains unchanged, with the overwhelming part of GRPs going to the Media Club and TV Nova networks. However, commercial TV channels are coping with the declining number of GRPs in linear broadcasting. Almost 86% of all TV advertising GRPs in 2024 were accounted for by the Media Club… Continue reading MEDIA CLUB AND NOVA DELIVERED THE MOST GRP LAST YEAR, INCREASED BY ČT AND ATMEDIA

JACOBS WAS THE FIRST TO USE THE BRANDING OF DRIVING SKILLS IN THE HBBTV ENVIRONMENT

13. 1. 2025 Jacobs Douwe Egberts, a leading coffee producer, in partnership with Prima TV and Kinet, is bringing a new twist to TV advertising. It was the first in the Czech Republic to use branding games in the HbbTV environment. It has also actively involved its Jacobs brand in the game and will reward successful players. The… Continue reading JACOBS WAS THE FIRST TO USE THE BRANDING OF DRIVING SKILLS IN THE HBBTV ENVIRONMENT

STUDY USA: STREAMING VIEWERS MORE ACCEPTING OF TV ADS

12. 1. 2025 Annual survey finds two-thirds of viewers find advertising more tolerable than in on-demand programming. With a greater number of lower-cost ad-supported programming sources available, TV viewers’ resistance to ads continues to wane, according to a new report from Hub Research. Hub’s semiannual “TV Advertising: Fact vs. Fiction” survey indicates most consumers prefer to watch TV ads… Continue reading STUDY USA: STREAMING VIEWERS MORE ACCEPTING OF TV ADS

WHY FMCG BRANDS LOOK TO TV

11. 1. 2025 Linear TV remains the bedrock of most FMCG media plans, accounting for an average 56% of spending compared to 35% across other sectors, according to a Thinkbox study. Background Earlier 2024, Profit Ability 2: the new business case for advertising, commissioned by TV industry body Thinkbox, analysed the profit generated by advertising at different stages… Continue reading WHY FMCG BRANDS LOOK TO TV

ADC CZECH CREATIVE AWARDS STARTS ITS 32. ANNUAL

10. 1. 2025 The ADC Czech Creative Awards is now accepting Early Birds entries. The 32nd edition of the ADC Czech Creative Awards, organised by the Czech Art Directors Club, has kicked off. The competition is now accepting Early Birds entries. The deadline for regular entries is 31 January, the extended deadline will run throughout February. “In the… Continue reading ADC CZECH CREATIVE AWARDS STARTS ITS 32. ANNUAL

NEWS ORGANISATIONS FEAR A DROP IN REFERRALS, THREATENING A KEY SOURCE OF TRUST FOR BRANDS

10. 1. 2025 Leaders at news organisations are worrying about a drop in referrals from search in the coming year, as social media platforms turn away from news and AI-generated summaries become a mainstream part of search, according to new data from the Reuters Institute at the University of Oxford – for marketers, an internet without news is… Continue reading NEWS ORGANISATIONS FEAR A DROP IN REFERRALS, THREATENING A KEY SOURCE OF TRUST FOR BRANDS

MARKETING TRENDS 2025: TRANSPARENCY, AI AND RETAIL MEDIA

8. 1. 2025 What all can make its way into marketing, advertising and communications in the Czech market? Here’s an overview of this year’s trends. At the beginning of the new year, we bring you a overview of the trends that several companies predict will influence marketing, advertising and communication on the Czech market in the coming months.… Continue reading MARKETING TRENDS 2025: TRANSPARENCY, AI AND RETAIL MEDIA

CZECHS 45+ AND THEIR CHRISTMAS: IN WHAT DO THEY DISAGREE WITH THE YOUNGER GENERATION AND WHERE DO THEY RESONATE?

7. 1. 2025 How do Czechs 45+ enjoy Christmas? Tradition, peace, but also surprises. Find out what's most important to them and how they differ from younger generations.

HOW TO CONQUER THE CHALLENGING YEAR 2025? DON’T FORGET CREATIVITY, ORIGINALITY AND WIT!

6. 1. 2025 What will this year be like from a marketing perspective? In the first issue of the twenty-fifth edition of MAM, marketers from brands such as Komerční banka and Notino, as well as representatives of the media sector, reveal their predictions, expectations, plans and tasks. Almost none of the interviewees doubt that this year will be… Continue reading HOW TO CONQUER THE CHALLENGING YEAR 2025? DON’T FORGET CREATIVITY, ORIGINALITY AND WIT!

MARKETERS PLAN TO INVEST MORE IN BRAND AMBASSADORS IN 2025

4. 1. 2025 Nearly three-quarters of US and UK marketers (73%) are planning to increase their investment in brand ambassadors next year, according to new research. Creator agency Billion Dollar Boy commissioned a Censuswide study of more than 4,000 consumers and over 500 senior marketers and brand managers in the US and UK. The reasons for investing more… Continue reading MARKETERS PLAN TO INVEST MORE IN BRAND AMBASSADORS IN 2025

WHAT’S NEXT FOR CTV ADVERTISING: COMSCORE’S STATE OF PROGRAMMING 2025 SURVEY

3. 1. 2025 Comscore’s State of Programmatic 2025 report offers survey-based data that reveals where ad budgets will be going in 2025 (think CTV), how quickly marketers will move to cookie-free advertising (48% of ads will be cookie-free by the end of 2025), and what CTV ads do well (branding) and not so well (performance). It’s free to… Continue reading WHAT’S NEXT FOR CTV ADVERTISING: COMSCORE’S STATE OF PROGRAMMING 2025 SURVEY

MAXIMILIAN SCHÖNGEN: MEDIA IS VERY CREATIVE AND ALSO SEXY

30. 12. 2024 We need to reconnect media and creatives and start working closely together, urged Maximilian Schöngen, global head of creative at media agency Mediaplus, in an interview with MAM 38/2024. We are now bringing you the full interview as a gift during the holidays. According to WARC, Mediaplus is the best independent media agency in the… Continue reading MAXIMILIAN SCHÖNGEN: MEDIA IS VERY CREATIVE AND ALSO SEXY

THE LORD OF THE RINGS: CULT FILMS BASED ON TOLKIEN ARE “ADVERTISERS’ PRECIOUS”

28. 12. 2024 In December, Czech cinemas premiered a new adaptation of a cult story that has deeply resonated with audiences across generations. Not only the fan base of the famous book now has the opportunity to see the American-Japanese film The Lord of the Rings: The War of the Rohirrim. Ever since the first film adaptation of… Continue reading THE LORD OF THE RINGS: CULT FILMS BASED ON TOLKIEN ARE “ADVERTISERS’ PRECIOUS”

SCREENVOICE TOP 10 INTERNATIONAL CHRISTMAS CAMPAIGNS 2024

27. 12. 2024 The year 2024 is coming to an end, and the tsunami of Christmas ads that have been flooding viewers since the autumn season is slowly subsiding. Which international TV spots have been the most successful, and what have global brands decided to take on this year to capture attention? Here is ScreenVoice’s selection of the… Continue reading SCREENVOICE TOP 10 INTERNATIONAL CHRISTMAS CAMPAIGNS 2024

SLEEPING BEAUTY AS AN AD STAR OR CZECH TV ADS INSPIRED BY FAIRY TALES

20. 12. 2024 Once upon a time… Long, long ago… This is what they say in fairy tales but no matter how long ago the stories hidden in fairy tales took place, they mirror our present. They portray the contrast between good and evil in a unique way and show diverse characters and values. Moreover, they have the… Continue reading SLEEPING BEAUTY AS AN AD STAR OR CZECH TV ADS INSPIRED BY FAIRY TALES

USING FILMS IN MARKETING PAYS OFF. TV ADS DRAWING INSPIRATION FROM POPULAR FILMS TEND TO BE VERY SUCCESSFUL

19. 12. 2024 Watching films and TV series is a pleasant escape from reality for most of us. Unlike reading books where you have to activate your imagination to embark on other worlds, film writers, directors, cinematographers, editors and effects artists make it much easier for us. The world of fairy tales and adventure is within our reach… Continue reading USING FILMS IN MARKETING PAYS OFF. TV ADS DRAWING INSPIRATION FROM POPULAR FILMS TEND TO BE VERY SUCCESSFUL

TALKING TV TO THE RIGHT PEOPLE

19. 12. 2024 Despite the frequent obituaries of linear TV, research consistently demonstrates its effectiveness – and financial analysts ought to be asking questions based on those findings, suggests Haleon’s head of global media. At the recent Future of TV Advertising Global conference, Simon Peel observed how digital platforms have been very successful in promoting themselves to CMOs… Continue reading TALKING TV TO THE RIGHT PEOPLE

CZECHS LIKE CHRISTMAS ADS, BUT THEY DON’T USE THEM WHEN CHOOSING GIFTS

18. 12. 2024 Positive reactions to Christmas advertisements prevail over negative ones among the Czech population. The findings are presented in a research by ResSolution Group. Czechs have a rather positive (40%) than negative (27%) attitude towards Christmas ads. A third of respondents (33%) have a neutral attitude towards Christmas ads. This is according to a survey conducted… Continue reading CZECHS LIKE CHRISTMAS ADS, BUT THEY DON’T USE THEM WHEN CHOOSING GIFTS