IN GRAPHIC DETAIL: GAMERS ARE WARMING UP TO IN-GAME ADS

29. 3. 2023 | 5 min read The in-game advertising industry has grown in fits and starts, with some advertisers balking at the current lack of premium inventory available in the space. But new data from Comscore shows that more gamers than ever are ready and willing to consume ads alongside their games.

AI COPYRIGHT RULING COULD POSE ISSUES FOR AGENCIES AND BRANDS

23. 3. 2023 | 4 min read New guidance from the U.S. Copyright Office could prevent marketers from claiming ownership of their work

THE BIGGEST STAR OF SUPER BOWL LVII COMMERCIALS? NOSTALGIA.

21. 2. 2023 | 4 min read Although a range of companies are advertising their wares during Super Bowl LVII, a common theme runs through many of the spots: nostalgia.

STUDY HOLDS UP A MIRROR TO VIDEO AD CREATIVE’S LACK OF DIVERSITY & BACKWARDS MOVEMENT

20. 2. 2023 | 7 min read Video advertising in North America is more ‘pale and male’ than it has been since 2019, according to new analysis of 1m ads by global media delivery platform Extreme Reach. Melinda McLaughlin, the company’s CMO, shares how the analysis was done, what it means, and what happens next.

TV ADVERTISING ISN’T DEAD – IT JUST NEEDS MORE EFFECTIVE STRATEGIES

18. 2. 2023 | 5 min read Unifying the best brand-safe linear and digital strategies is the new advertising reality, argues Ampersand’s chief technology officer Gerrit Niemeijer.

HOT TAKES: WHY IS AD-SUPPORTED TV HOT AGAIN?

15. 2. 2023 | 11 min read Remember when the conventional wisdom was that the future of television was ad-free, that subscription alone would suffice and that The People just wanted to binge. That was so 2021. The last two years have seen a rapid rise in ad-supported TV. Everything from the FASTs to ad-supported versions of all nine major SVOD services. Consumers don’t seem to mind it either, which is the real surprise. In fact, many seem to prefer it.

5 TRENDS TO WATCH AT THE 2023 SUPER BOWL

9. 2. 2023 | 4 min read Beer, betting and big brands—top trends to watch that could define Super Bowl LVII.

SUPER BOWL COMMERCIALS—WHAT THE PUBLIC WANTS AND DOESN’T WANT IN THE ADS

8. 2. 2023 | 4 min read Bad news for Rihanna: Her halftime show in Sunday’s Super Bowl is only the third-most anticipated part of the festivities.

A CONVERSATION WITH CHATGPT ON ADVERTISING AND CREATIVITY

2. 2. 2023 | 23 min read Some headlines would have you believe that OpenAI’s ChatGPT can do anything – copywriter Alex Hamilton used the tool to come up with a new brand idea and a launch spot: this is what he (and it) came up with.

4 FACTS THAT WILL SHAPE TV ADVERTISING THROUGHOUT 2023

25. 1. 2023 | 4 min read Each year brings the opportunity to set a new direction and 2023 is no different. Appropriately, CES is a place each January where the future of media comes to life, acting as a guide to help buyers and sellers sink or swim as they navigate a new year.

WITH THE RISE OF TIKTOK, TV ADVERTISING WILL GET A BOOST

25. 1. 2023 | 4 min read Since TikTok’s US launch in 2018, it has experienced explosive growth and increasing influence. And TikTok’s claim to fame isn’t just viral dance trends; the platform is impacting consumer buying patterns and advertising strategies.

THE MOST POPULAR ADS ON U.S. YOUTUBE IN 2022

20. 1. 2023 | 3 min read The US YouTube has published its ten most popular ads for 2022, including videos from Amazon and BMW USA, as well as trailers for new movies and TV shows. Amazon Amazon's 90-second spot stars Scarlett Johansson and Colin Jost, who humorously show what would happen during an average day if Alexa could read minds. The final point is that this is definitely not a good idea. The ad was handled by creative agency Lucky Generals and media agency IPG - Rufus.

ASMR VIDEO CAN INCREASE BRAND AWARENESS

19. 1. 2023 | 4 min read ASMR video as part of an advertising campaign is proving to be a good way to increase brand awareness.

THE GLOBAL TV GROUP GUIDELINE: LESSONS FOR ADVERTISING IN A RECESSION

5. 1. 2023 | 1 min read Around the world there is no escaping the talk of a looming recession, and marketers everywhere are facing pressures to reduce advertising costs. However, research consistently shows – and experts continue to advise – that cutting ad spend comes at a high cost to brand health and long term business results.

TRENDS 2023: ARTIFICIAL INTELLIGENCE, SHORT VIDEOS AND AVOD

3. 1. 2023 | 4 min read This year's trends will ride the wave of artificial intelligence, metaverse, short video format, live audio and AVOD.

THE LIGHT TV VIEWER IS ABOUT TO TAKE UP A LOT MORE OF YOUR TIME

7. 12. 2022 | 5 min read TV audience reach can be maximised with a blended video mix, but the more ‘pipes’ we add, the harder frequency is to manage. TV remains the pre-eminent media channel for delivering both scale and reach. And that’s a fact.

WHY MARKETERS NEED TO OPTIMISE MEDIA INVESTMENT IN THE COST-OF-LIVING CRISIS

26. 11. 2022 | 6 min read The cost-of-living crisis presents marketers with perhaps an even bigger challenge than the pandemic. They will need to optimise media investment, writes Azerion’s Paul Lowrey.

ČSÚ: VIEWERSHIP OF PAID ONLINE VIDEOS IN THE CZECH REPUBLIC IS GROWING RAPIDLY

23. 11. 2022 | 2 min read The number of people watching paid online videos in the Czech Republic has increased by more than a third in a year, new data from the czech statistical office shows.