IPSOS STUDY: TRUST IN TRADITIONAL MEDIA CONTINUES – TELEVISION IS THE MAIN SOURCE OF INFORMATION IN AUSTRIA

7. 10. 2023 | 2 min read UNESCO, in cooperation with Ipsos, recently published a groundbreaking study looking at the sources of misinformation in countries where elections will be held next year. The results of the study offer a fascinating insight into the media landscape, particularly in Austria.

SURVEY: U.S. CONSUMERS WANT FEWER DEVICES BUT MORE TECH INNOVATION

26. 9. 2023 | 6 min read Two fifths (41%) dislike managing their devices, while 28% say managing tech devices and subscriptions is “overwhelming,” according to Deloitte.

TV SLIPS OUT OF MARKETERS’ TOP-RANKED MEDIA CHANNELS

22. 9. 2023 | 5 min read TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023.

STUDY SHOWS STRONG CONSUMER SUPPORT FOR LGBTQ+ REPRESENTATION IN ADVERTISING

21. 9. 2023 | 3 min read Survey of 2,300 US adults indicates that consumers actively seek brands that support the LGBTQ+ community and may cease their patronage if these efforts are reduced.

STUDY UK: YOUNGER AUDIENCES WARY OF AD BOMBARDMENT

19. 9. 2023 | 2 min read Ad bombardment is the biggest driver of distrust in advertising and its importance has increased significantly for younger audiences over the last two years.

TELEVISION REMAINS THE MOST POPULAR FORM OF VIDEO IN THE WORLD

13. 9. 2023 | 3 min read The Global TV Group recently released an updated version of its survey of how television is consumed around the world. The figures show that despite the rise of digital alternatives, traditional television remains attractive and attracts viewers with its diverse range of content.

POSITIVE ENVIRONMENTAL IMAGES MOTIVATE PEOPLE TO TAKE ACTION

12. 9. 2023 | 3 min read If you want to motivate a consumer about an ongoing environmental issue, it’s better to use a positive image – for example, a smiling tree or smiling Earth – than to be a doomsayer.

AS STREAMING CHOICES EXPAND, VIEWERS ARE MOVING TO AD-SUPPORTED SERVICES

8. 9. 2023 | 4 min read Nielsen’s Gracenote unit marks trend toward classic TV content.

THINKBOX: CREATIVITY IS THE BIGGEST ADVERTISING PROFITABILITY MULTIPLIER WITHIN OUR CONTROL

8. 9. 2023 | 2 min read What drives advertising profitability?

SURVEY: YOUNGER VIEWERS EMBRACE SUBTITLES

27. 8. 2023 | 3 min read Nearly six in ten Gen Z viewers prefer to watch TV with subtitles according to YPulse.

STUDY USA: VIEWERS CONTINUE TO HIKE THEIR SPENDING ON TV AND VIDEO, FOR NOW

24. 8. 2023 | 3 min read There appears to be a ceiling to the number of TV and video services that viewers would want to subscribe to, and consumers might be approaching that ceiling, according to a report from Hub Entertainment Research. Even so, more viewers are upping their spending on video services than decreasing their outlays, per the report.

NEUROSCIENCE CONFIRMS THE POWER OF ADDRESSABLE TV FOR BRANDS

24. 8. 2023 | 6 min read Addressable ads produce greater brain activation in networks related to attention, emotion, reward and memory.

SURVEY: 36% OF TV AUDIENCES HAVE INTERACTED WITH SHOPPABLE AD QR CODES

21. 8. 2023 | 2 min read New report from VAB highlights shoppable TV ads opportunities.

NEW STUDY SHOWS A CLEAR LINK BETWEEN ATTENTION AND BRAND EFFECTS

18. 8. 2023 | 3 min read Attention and brand effects have a direct correlation, according to new analysis by Lumen, Teads, and Dynata – but, crucially, relying on viewability data is not enough.

STUDY UK: KIDS HAVE BRANDS ON THE BRAIN

17. 8. 2023 | 2 min read Children in the UK are spontaneously talking about more brands than ever before, according to research from Beano Brain.

NEARLY TWO THIRDS OF TV HOMES STREAM VIDEO ON SMART TVS

11. 8. 2023 | 3 min read New Hub survey on changes in smart TV usage also found that music streaming is one of the more popular applications

ADVERTISING AND ANALYTICS: AN INTERVIEW WITH DR GRACE KITE

9. 8. 2023 | 12 min read Contagious speaks to Dr Grace Kite about the relationship between advertising and analytics, and why even LinkedIn likes have their place in discussions about effectiveness.

TV ‘AD INTOLERANT’ VIEWERS STILL IN THE MINORITY, STUDY FINDS

7. 8. 2023 | 2 min read As advertising-supported streaming platforms continue to see steady growth, so-called “ad intolerant” television viewers are still in the minority.