STUDY USA: NEARLY HALF OF ADULTS WATCH VIDEO ON A CONNECTED TV EACH DAY

6. 6. 2022 87% of U.S. TV households have at least one connected TV device according to LRG. New consumer research from Leichtman Research Group, Inc. (LRG) highlights the importance of connected TV devices in the TV landscape, with 46% of all American adults watching video each day on a connected TV device and 87% of U.S. TV… Continue reading STUDY USA: NEARLY HALF OF ADULTS WATCH VIDEO ON A CONNECTED TV EACH DAY

STUDY EU: CTV VIEWERS EMBRACE AD-SUPPORTED PLATFORMS

3. 6. 2022 Connected television (CTV) viewers in six European countries – including France, Germany and the UK – use an average of 3.5 streaming platforms, with over a third utilizing ad-supported services. These findings came from a survey by FreeWheel, an ad-focused unit of media giant Comcast, and Happydemics, the research firm, of connected TV audiences in France, Germany,… Continue reading STUDY EU: CTV VIEWERS EMBRACE AD-SUPPORTED PLATFORMS

NEW SVOD DATA: NETFLIX, HBO MAX AND VOYO ARE USED THE MOST

1. 6. 2022 The number of SVOD users in the Czech Republic is growing. The top three services on the local market are Netflix, HBO Max and Voyo. According to the fresh data from Atmedia Index, SVOD services are used by 40% of the Czech internet population aged 15-69, up 12 percentage points year-on-year. The data were presented… Continue reading NEW SVOD DATA: NETFLIX, HBO MAX AND VOYO ARE USED THE MOST

CTV VIEWERS PREFER ADS OVER PAYING MORE FOR CONTENT

1. 6. 2022 A new survey from DeepIntent and LG is reporting that nearly two thirds (64%) of connected TV viewers would prefer to view ads rather than pay more for content. A majority (57%) also said that CTV ads are more relevant than linear TV ads according to a DeepIntent, LG survey. The survey of 2,900 U.S. adults, which… Continue reading CTV VIEWERS PREFER ADS OVER PAYING MORE FOR CONTENT

TV DRIVES SEARCH UPLIFT

1. 6. 2022 The latest Chart of the Month shows the strong relationship between TV exposures and search volume. This chart shows how TV drives an instant impact and is a great platform for creating awareness and driving demand. Google Trends data can help us understand the impact that linear TV had for online property service Boomin by… Continue reading TV DRIVES SEARCH UPLIFT

REPORT: CONNECTED TV VIDEO IMPRESSIONS SURPASS MOBILE

11. 5. 2022 Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has published findings from its 10th annual Global Benchmarks Report examining critical trends, advancements, and benchmarks in the video advertising industry. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions, with… Continue reading REPORT: CONNECTED TV VIDEO IMPRESSIONS SURPASS MOBILE

STUDY USA: FAMILY CO-VIEWING SURGES AMONG STREAMING AUDIENCES

5. 5. 2022 New Future Today survey finds that 94% of parents have increased co-viewing in the last year. While conventional wisdom holds that the proliferation of screens has produced more siloed viewing, a new survey commissioned by Future Today has found that family co-viewing among streaming audiences is actually increasing. “There is a misperception that the explosion in screens… Continue reading STUDY USA: FAMILY CO-VIEWING SURGES AMONG STREAMING AUDIENCES

WILLINGNESS TO PAY EXTRA FOR A SOCIALLY RESPONSIBLE BRAND IS GROWING

4. 5. 2022 After declining during the pandemic, willingness to pay extra for a socially responsible brand is on the rise again. For 44 % of Czechs, social responsibility is important when shopping. Up to 57 % are willing to pay extra for an environmentally friendly product or a product where a portion of sales goes to a… Continue reading WILLINGNESS TO PAY EXTRA FOR A SOCIALLY RESPONSIBLE BRAND IS GROWING

CTV BENEFITS FROM COOKIES’ DECLINE

3. 5. 2022 With no reliance on third-party cookies, buyers are turning to CTV as a privacy-safe way to spend ad dollars efficiently and effectively, a new IAB report says.  Context  Digital video adspend is growing fast – up 49% in 2021 according to the IAB’s 2021 Video Ad Spend and 2022 Outlook report, with another 26% increase forecast for… Continue reading CTV BENEFITS FROM COOKIES’ DECLINE

WHY MARKETERS ARE RETURNING TO TRADITIONAL ADVERTISING

29. 4. 2022 Traditional advertising is alive, heading for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter.

RESEARCH: CZECHS CONSIDER MEDIA INDEPENDENCE IMPORTANT

26. 4. 2022 Research in the Visegrad Four countries found that the public supports EU measures on media freedom. The first comprehensive survey of public attitudes towards media freedom in the Czech Republic, Hungary, Poland and Slovakia shows that 52% of people are concerned about the state of media freedom in their country. 71% of respondents support stronger… Continue reading RESEARCH: CZECHS CONSIDER MEDIA INDEPENDENCE IMPORTANT

CZECH POPULATION ONLINE 2022: ONE FIFTH OF CZECHS PAY FOR WATCHING TV AND MOVIES

25. 4. 2022 The professional Association for Internet Development releases updated data on the behaviour of the Czech internet population Czechs Online 2022. One fifth of internet users (20 %) pay to watch videos, TV series and movies on the Czech internet. 6 % pay for news and access to electronic versions of newspapers and magazines and 10… Continue reading CZECH POPULATION ONLINE 2022: ONE FIFTH OF CZECHS PAY FOR WATCHING TV AND MOVIES

ADVERTISING INVESTMENTS IN MEDIA GREW IN THE FIRST QUARTER

21. 4. 2022 Most media types posted double-digit increases in the first quarter, according to Nielsen Admosphere monitoring.

TV IS THE MOST POPULAR DEVICE FOR VIDEO-ON-DEMAND CONTENT

18. 4. 2022 An overview of video-on-demand content consumption by device. Two-fifths (41%) of video-on-demand content consumption happens on TV. In comparison, smartphones now take a one-quarter share (26%) and this has grown from 21% in the previous year. TV is the most popular device for video-on-demand content but smartphones are gaining share worldwide, according to data from… Continue reading TV IS THE MOST POPULAR DEVICE FOR VIDEO-ON-DEMAND CONTENT

TRENDS: LINEAR TV WILL DECLINE, VIDEO ON DEMAND WILL GROW

13. 4. 2022 Although linear TV has still been a powerful source of video content viewing, online video on demand viewing is expected to grow further in the coming years. Prima TV Group expects that the reach of linear TV in the Czech population will decline while online video consumption will grow. Prima’s CCO Vladimír Pořízek said that… Continue reading TRENDS: LINEAR TV WILL DECLINE, VIDEO ON DEMAND WILL GROW

ADS MOST POWERFUL WITH EXISTING CUSTOMERS

8. 4. 2022 ATTITUDES TO ADVERTISING CONSUMER SENTIMENT NORTH AMERICA (GENERAL REGION) Sixty-one percent of North American shoppers are more likely to continue purchasing a brand they already use in response to ads, versus just 7% who prefer to acquire a new brand or ones they are yet to try after being exposed to these messages. That was… Continue reading ADS MOST POWERFUL WITH EXISTING CUSTOMERS

USA STUDY: SMART TV OWNERSHIP RISES TO 76% OF TV HOUSEHOLDS

7. 4. 2022 Rapid growth in ownership means that the majority of TV sets (57%) are now smart sets according to new data from Hub Entertainment Research. BOSTON, Mass. —Smart TV ownership, which has played a central role in the growth of streaming media, continues to rise dramatically, according to Hub Entertainment Research’s fourth annual “Connected Home” study. The… Continue reading USA STUDY: SMART TV OWNERSHIP RISES TO 76% OF TV HOUSEHOLDS

OLDER, WEALTHIER VIEWERS VALUE TV NEWS AND SPORTS MORE, LRG SAYS

6. 4. 2022 Live programming will continue to keep pay-TV relevant, researcher says. Despite the increase in cordcutting, drawing viewers away from pay-TV, interest in live news and sports—a staple of traditional linear TV—remains high among older, wealthier viewers, according to a recent study from Leichtman Research Group. When asked the importance of various programming genres, overall, 49% of… Continue reading OLDER, WEALTHIER VIEWERS VALUE TV NEWS AND SPORTS MORE, LRG SAYS