LINEAR TV DRIVES HIGHER ENGAGEMENT FOR QSRS THAN STREAMING, STUDY FINDS

9. 6. 2024 | 2 min read Among quick-serve restaurant brands, consumer search engagement as a response to TV advertising is still higher when the ad runs on linear TV rather than on a streaming platform.

A QUARTER OF SCANDINAVIA COMMITS TV PIRACY

8. 6. 2024 | 2 min read Optimistic reports of ever-increasing numbers of new subscribers in the country are likely to be greatly distorted, believes Erika Luszicsa of Axocom.

DIGIMEDIA ON THE FUNDING OF ČT AND ČRO OR TERESTRICE AND PAY TV

7. 6. 2024 | 2 min read This year's Digimedia conference will focus on public service media funding, terrestrial broadcasting and pay TV, and digital networks for commercial radio.

STUDY USA: MORE THAN HALF OF VIEWERS FRUSTRATED ABOUT FINDING CONTENT

7. 6. 2024 | 3 min read Survey of U.S., European viewers indicates only a quarter of respondents can access all of their content in one place.

FORUM MEDIA 2024: INTRODUCING THE FIRST ELEVEN INTERNATIONAL SPEAKERS

6. 6. 2024 | 4 min read Artificial intelligence as an aid to communication, research and the fight against disinformation - these are the main topics of this year's annual MAM conference.

CNN PRIMA NEWS SHARE APPROACHED 5% ON WEDNESDAY

6. 6. 2024 | 2 min read The debate between Prime Minister Fiala and ex-Prime Minister Babiš increased the share of CNN Prima News to almost 5% on Wednesday.

STUDY USA: FAST CHANNEL GROWTH ACCELERATES

6. 6. 2024 | 4 min read Fast channels continue to grow in numbers, viewing time and ad impressions YoY according to Amagi.

CME CONTENT ACADEMY: LOTS OF PRACTICE AND SUPPORT FROM TUTORS SAY STUDENTS OF THE PROGRAM IN THE PODCAST KUBA WITH NEW

5. 6. 2024 | 1 min read In the next few days, registration for the next edition of the CME Content Academy will close.

CZECH TV GREW SIGNIFICANTLY IN MAY, DRAWING VIEWERS AWAY FROM COMMERCIAL TV

5. 6. 2024 | 2 min read The Czech hockey team's ride to the finals helped CT Sport to significantly increase its share of viewership, which also earned the Czech TV stations' overall share in May. This was felt especially by the strongest commercial TV stations.

TARGETED ADVERTISING IS NOT YET VERY ATTRACTIVE TO THE MAJORITY

5. 6. 2024 | 3 min read The negative attitude of Czech society towards advertising is also reflected in targeted advertising. More than a third even mind it, according to research by Nielsen and ResSolution Group.

WE WANT TO DO DISCUSSIONS DIFFERENTLY THAN IN ČT, SAYS NOVY MODERATOR MARTIN ČERMÁK

5. 6. 2024 | 1 min read During his 12 years at Nova TV, he has worked his way up to the highest level of presenter: he hosts the main news programme Televizní noviny and, since last year, also the new political debate For Five Minutes Twelve. But Martin Čermák is also part of the team preparing the pre-election and election broadcasts for the European Parliament elections in June.

AVERAGE TV VIEWING TIME WAS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE LAST YEAR

4. 6. 2024 | 2 min read The average daily TV viewing time in the Czech Republic exceeded the average daily time in European countries by six minutes. The comparison was published by the ATO.

HBBTV SYMPOSIUM AND AWARDS 2024 CALL FOR SPEAKERS

4. 6. 2024 | 2 min read The 12th HbbTV Symposium and Awards on 14-15 November 2024 in London, UK will provide a unique platform to present and discuss the latest developments in the connected TV industry. The HbbTV Association, which co-hosts the event with Everyone TV (BBC/ITV/Channel 4/Channel 5), is inviting industry executives and experts to address the top-level audience as speakers in the conference programme.

GENERATION Z AND CLASSICAL MEDIA? BETTER THAN IT LOOKS

3. 6. 2024 | 3 min read This year's Innovation Lab focused on ways to most effectively reach Gen Z customers. Surprisingly, traditional media did not fare badly.

THE DEBATE ABOUT PUBLIC SERVICE MEDIA IS COMPLETELY REVERSED, SAYS PAVEL KUBINA FROM PRIMA

3. 6. 2024 | 13 min read In June, the government will be submitted a bill to increase TV fees. “They should not be increased before the state says what kind of public service it expects,” says Pavel Kubina, Director for Media Law Issues at Prima Group.

PODCAST: HOW THE AGENCY MARKET IS MOVING IN THE CZECH REPUBLIC AND HOW TV NOVA WORKS WITH REALITY SHOWS ON NETWORKS

2. 6. 2024 | 1 min read Vojtěch Foukal from Visibility agency and Tomáš Hodboď from TV Nova shared their news and know-how. Listen to the new episode of the podcast about marketing Brands, briefs, budgets.

LGBTQIA+ COMMUNITY SUPPORTS BRANDS THAT SUPPORT THEM

2. 6. 2024 | 3 min read The LGBTQIA+ community is under legislative pressure across the US. A Horowitz study shows why brands should support them. Horowitz Research has released pretty strong consumer information showing that brands that support the LGBTQIA+ community do see a solid payoff.

WBD EXTENDS WIMBLEDON RIGHTS IN 11 EUROPEAN MARKETS

30. 5. 2024 | 2 min read The Championships, Wimbledon will continue to be shown on Warner Bros. Discovery’s (WBD) channels and platforms following a new long-term rights extension with The All England Lawn Tennis Club.