NOVA WILL EXCEPTIONALLY INCLUDE THE ORIGINAL TITLE VOYO, IVETA GOES ON AIR

27. 2. 2024 The first title from Voyo Original production to appear on TV Nova's linear broadcast will be the miniseries Iveta. According to a statement from TV Nova, this is an exceptional move.

CELEBRITIES IN ADVERTISING INFLUENCE PEOPLE’S ATTITUDE TOWARDS A BRAND

27. 2. 2024 Celebrity ads grab people's attention more than any other ads. Actors have long been the most popular, according to research by Ressolution Group and Nielsen.

ADFORUM PRESENTS THE MOST APPRECIATED CAMPAIGNS OF 2023

26. 2. 2024 According to the seventh annual Business Creative Report study, the most awarded campaign of last year was McEnroe vs. McEnroe. Which others succeeded?

CME’S VOYO PASSES 1 MILLION PAYING SUBSCRIBERS

26. 2. 2024 Voyo has surpassed 1 million paying subscribers in the Czech Republic, Slovakia, and Slovenia, making it the leading local SVOD provider in most of CME Group’s markets.

THIS NIELSEN DATA SHOWS HOW THE WAY WE WATCH THE SUPER BOWL IS CHANGING

25. 2. 2024 Nielsen’s chief product officer talks about trends in NFL viewing.

MARKETERS KEEP ADDING TECH DESPITE FEELING OVERWHELMED BY TOO MANY TOOLS

24. 2. 2024 Nearly two-thirds (65%) of marketers are prioritizing technology over creativity, a new study from Clevertouch Consulting found.

INVESTMENTS FOR SPORTS RIGHTS ARE INCREASING EVERY YEAR

24. 2. 2024 Watching sporting events has undergone a significant change in recent years. And sponsors must take it into account when preparing their communications.

VOYO IN SLOVAKIA WILL TEMPORARILY INCLUDE NOVA SPORT 5 AND 6

23. 2. 2024 Voyo users in Slovakia can watch the new Nova Sport 5 and 6 stations as part of a temporary offer.

PRIMA PLANS BIGGER EXPANSION IN SLOVAKIA, PLANS SEVERAL CHANNELS

23. 2. 2024 Television group Prima wants to make more financial profit from its programmes broadcast in Slovakia. It plans to launch several of its thematic stations there.

SLOVAK AUTHORITIES FOUND NO VIOLATION OF THE LAW IN THE DISSEMINATION OF CZECH TV

23. 2. 2024 The Slovak Antimonopoly Office has not found any violation of the Competition Act in connection with the broadcasting of Czech television stations on the territory of Slovakia.

IT’S ALL TV: STOP SILO-ING IT BY DELIVERY METHOD

22. 2. 2024 Dave Morgan reflects on how we currently view the world of television and total video.

RESTRICTIONS ON SPONSORSHIP, SPORTS, ENTERTAINMENT AND ONLINE: WHAT IS BEING PLAYED FOR?

22. 2. 2024 In March, the discussions of the working groups looking at the future organisation of the media market and the financing of public service media should reach their final stage.

29 PERCENT OF CZECHS PAY FOR STREAMING SERVICES. WHAT’S DRIVING THEM TO CANCEL THEIR SUBSCRIPTIONS?

22. 2. 2024 The number of subscribers to streaming platforms in the Czech Republic is stable and continues to grow. Despite high inflation and the rising cost of living, only 10 percent of users have cancelled their subscriptions in the past year. Netflix, Voyo, Disney+, Spotify or HBO Max are the most common users.

ADAM ŠPÍNA: 2024 WILL BE THE BEST YEAR TO CHANGE THE BRAND SETTING

22. 2. 2024 How to build brands this year? Start with a customer needs analysis followed by a positioning assessment.

BRANDS SHOULD LEAN INTO LOYALTY

22. 2. 2024 More than six in ten consumers will pay more to shop with the brands they’re loyal to, according to Marigold.

TELEVISION HAS A FUTURE AS A MEDIUM. NEW DATA DEBUNKS MYTHS ABOUT TV AND TV ADVERTISING

22. 2. 2024 Television is still one of the most popular leisure activities in Czech households. This is the conclusion reached by the association of television organizations in its new report, stating that viewers over the age of 15 spend three hours and forty-four minutes a day watching television. TV’s effectiveness, huge reach to a wide audience and other benefits make it clear that advertising on tv makes much sense for brands even in the digital age. And it is time to deal vigorously with the myths about TV and TV advertising. Long History and Strong Position of Television Advertising Television advertising has been around for decades and has survived the digital age. Despite all the new developments, TV remains one of the most powerful advertising platforms and still holds its position as the most compelling and trusted media channel. According to Peter Field, television has never been a more effective advertising channel than it is today.

NPAW: VOD, LINEAR TV VIEWING INCREASED IN 2023 FOR FIRST TIME IN TWO YEARS

22. 2. 2024 Viewers worldwide viewed more on demand and linear TV than in the previous two years, according to NPAW’s 2023 Video Streaming Industry Report released this week.

CHALLENGES FOR MEDIA PLANNING IN AN AI-DRIVEN WORLD

21. 2. 2024 Global advertising spend is predicted to top $1 trillion for the first time in 2024, but the adoption of artificial intelligence means there are concerns around media quality which affect all aspects of media planning and buying, says a new WARC report. Why you should read the report The Future of Media 2024 takes a look at platform power in the era of AI, the current state of linear TV, the future of attention measurement, and the growth of in-game advertising.