ADS MOST POWERFUL WITH EXISTING CUSTOMERS

8. 4. 2022 | 2 min read ATTITUDES TO ADVERTISING CONSUMER SENTIMENT NORTH AMERICA (GENERAL REGION)

AKA: COMMUNICATION INVESTMENTS TO SEE A DOUBLE DIGIT GROWTH THIS YEAR

7. 4. 2022 | 4 min read The Association of Communication Agencies (AKA) expects marketing communication investments to grow by 12% this year. The investment dynamics is going to accelerate compared to previous years.

WOLT TO LAUNCH ITS FIRST TV CAMPAIGN

5. 4. 2022 | 2 min read Wolt, the courier service delivering food, launches a campaign “The Joy of Food Delivered” (“Radost z jídla doručena”).

WHAT IS TV AND DOES THAT MATTER?

5. 4. 2022 | 4 min read No one normal worries about the definition of TV because they have lives to lead, energy bills to weep over, and hot takes on Will Smith to have. But there is one group who should care about what it means, argues Matt Hill.

HOW TO GET LUCKY

5. 4. 2022 | 6 min read What bearing does luck have on advertising, asks Faris Yakob, who finds in a recent book - ‘Go Luck Yourself’ by Andy Nairn - a form of resilience that looks for what is possible with a rigorous examination of the situation.

GOLDBACH: 70% OF 16 TO 49-YEAR-OLDS IN DACH USE CONNECTED TV

4. 4. 2022 | 3 min read Connected TV has become an integral part of the living room in Germany, Austria and Switzerland (DACH).

FOR CTV ADS TO SUCCEED, THINK NEW, NOT OLD

1. 4. 2022 | 5 min read The television industry is in the midst of a slow-yet-inevitable migration from linear delivery to digital… one that will dramatically change the current landscape for advertisers, programmers and viewers alike. For advertisers, this shift to digital is opening up new and better ways of targeting audiences, delivering ads to them and measuring the results. But taking advantage of this new environment also requires a new way of thinking.

THE GROWTH OF TV ADVERTISING DEMAND IN CR CONTINUES

28. 3. 2022 | 3 min read The TV advertising market in the Czech Republic continues to grow in the first months of this year and the increased demand for TV advertising space persists.

ADVERTISING INVESTMENT IN MEDIA TO INCREASE BY 8% IN 2021

24. 3. 2022 | 3 min read The advertising market has recovered from the effects of the covid-19 pandemic and will see an 8% growth in above-the-line media investment in 2021 compared to 2020, according to AdIntel monitoring.

HOW DID THE WAR IN UKRAINE REWRITE THE RULES OF MARKETING NOT ONLY ON TV SCREENS? SOLIDARITY AND HELPING OUR NEIGHBOURS ARE AT THE FOREFRONT

24. 3. 2022 | 12 min read The military conflict in Ukraine has struck the whole world like a bolt from the blue and has significantly affected the daily lives of hundreds of millions of people. Firms across nearly all business areas have responded to the crisis through both small gestures and great deeds. Let us take a closer look at some of them. Time to rethink Russia started its invasion of Ukraine early in the morning on 24 February 2022. The region became in the spotlight of the global media practically in the blink of an eye, starting a marathon of news coverage that has unfortunately not ended until now. American CNN is certainly no exception, which is logical given its position of a news giant. However, on the very first day of the conflict, the broadcaster came in for criticism that did not relate to the coverage itself but to the fact that the broadcaster had not sufficiently revised its complementary activities. What was it all about?

BRING ON THE TECHNICOLOUR!

23. 3. 2022 | 6 min read There’s a scene in Kenneth Branagh’s Oscar-worthy Belfast where the film’s young hero Buddy is taken to the cinema to see the 1968 musical fantasy Chitty Chitty Bang Bang. Branagh’s movie is beautifully, brutally monochrome but the CCBB clip appears in its original glorious Technicolour, flooding the screen with warmth and transporting the Belfast audience - and the audience watching Belfast - to a happier, sunnier place.

IAB: DIGITAL VIDEO ADVERTISING INCREASES THE REACH OF LINEAR TV CAMPAIGNS

22. 3. 2022 | 3 min read The European digital video advertising market is currently growing rapidly and the volume of advertising investment for linear TV and non-linear TV is converging in Europe, an IAB and PubMatic report has found.

WELCOME TO THE NEW NORMAL, IT’S THE SAME AS THE OLD ONE

21. 3. 2022 | 10 min read Despite dire predictions of Covid-driven decline for some sectors and exponential growth for others, we’re largely where we would have been if it had never happened.

STUDY CANADA: TV REACHES THE LARGEST AUDIENCES

21. 3. 2022 | 3 min read Despite the growth in streaming, TV continues to draw in the largest audience. Based on our access to the latest data, along with evidence from other industry experts, TV is still strong today and the best place for marketers to invest their advertising dollars.

ADVERTISING INVESTMENT IN MEDIA GROWS IN DOUBLE DIGITS THIS YEAR

17. 3. 2022 | 1 min read According to data from Nielsen Admosphere monitoring, the first two months of this year are significantly better than January and February 2021 in terms of total advertising investment in media.

A THIRD OF ADS USE HUMOUR AND THIS IS IN DECLINE

15. 3. 2022 | 2 min read One-third of ads use some form of humour and those that do are more effective.

THE CTV/OTT ADVERTISING INDUSTRY: WHAT LIES AHEAD IN 2022

15. 3. 2022 | 7 min read The explosive growth of Connected TV or CTV adspend is attracting new players and Unruly’s Lee Smith looks at how this will impact the issues of content, services and technology for the platform.

CREATIVE ADVERTISING IS IN CRISIS

11. 3. 2022 | 9 min read The author of this article is Orlando Wood, Chief Innovation Officer at System1. The following text is a summary of his book Lemon, which has sparked a positive reaction and seems to have struck a chord with advertisers, agencies (planners and creatives), media owners and broadcasters. It seems to be the start of something new. There may even be a creative renaissance in the making.