REMEMBER THE VALUE OF TV AS INFLATION BITES

18. 8. 2022 | 6 min read Overall inflation and TV inflation aren’t really linked. But their relationship matters in terms of effectiveness.

EXPERTS: PAY TV AND STREAMING TO CONVERGE

17. 8. 2022 | 2 min read Nearly one third of TV industry professionals expect traditional pay TV and streaming services to converge.

STUDY USA: VOD USERS INCREASINGLY ACCEPTING ADS

17. 8. 2022 | 5 min read The Q2 2022 wave of Hub Entertainment Research’s TV Advertising: Fact vs. Fiction study reveals strong satisfaction with ad-supported streaming TV platforms. Key findings from this year’s study:

GERMANY STUDY: MORE THAN HALF OF GERMANS SUPPORT DIVERSITY IN BRAND COMMUNICATION

12. 8. 2022 | 2 min read A short study by YouGov presented the German population’s attitude towards diversity in brand and corporate marketing communications.

LEGO CELEBRATES ITS 90TH ANNIVERSARY, HERE ARE ITS MOST SUCCESSFUL CAMPAIGNS

11. 8. 2022 | 4 min read The Danish toy icon is also trying to rebuild the world for the better with its marketing. It uses animation, life-size models or even feature films.

CAN BRANDS GROW EVEN IN TIMES OF INFLATION?

11. 8. 2022 | 6 min read The Czech republic is experiencing its highest inflation since 1993. People’s wallets are getting emptier and brands are in an extremely difficult situation for the umpteenth time in the last twenty years.

SERIOUSLY FUNNY: CAN HUMOUR HELP BRANDS THROUGH AN ECONOMIC CRISIS?

9. 8. 2022 | 8 min read Loren Cook and Bronwyn Sweeney are Creative Directors at MullenLowe and certified funny people (according to them). They share their thoughts on why, in the darkest of times, brands should keep looking on the bright side of life.

PRODUCT PLACEMENT WORKS BEST IN COMBINATION WITH ADS

5. 8. 2022 | 3 min read Using 30-second ad slots in tandem with product placement can significantly increase key metrics, from sales to website visits, according to research.

CTV SURPASSES MOBILE AS DEVICE WITH GREATEST SHARE OF GLOBAL VIDEO IMPRESSIONS

5. 8. 2022 | 2 min read According to a study by Innovid, in 2021 CTV surpassed mobile as the device commanding the greatest share of global video impressions. 46% of all video impressions in 2021 came from connected TVs, up from 40% in 2020. In contrast, the share of global video impressions on mobiles declined from 43% to 39%. Innovid also revealed that there was a 32% year-on-year rise in advertiser running dynamic creative campaign which “generated stronger engagement compared to those that ran standard pre-roll creative.”

THE SECRET TO SURVIVING A RECESSION? KEEP ADVERTISING – HERE’S HOW

5. 8. 2022 | 7 min read One popular disinfectant brand came under scrutiny in September of 2020 for launching ads that glorified a return to the office — at a time when many people were still quarantining or enjoying work-from-home life.

BACK 2 SCHOOL! HOW DOES THE NEW SCHOOL YEAR START IN THE WORLD OF (NOT ONLY) TV ADVERTISING?

1. 8. 2022 | 16 min read The summer holidays have once again swung into their second half practically in the blink of an eye. With their inevitable end, it’s time to once again take charge of the responsibilities that many will find unavoidable in September. This is a reality for school children and students in particular, but for the younger ones it also affects their parents. All of this is a signal to advertising campaigners, for whom the Back 2 school season is one of the most exposed times of the year. Not participating is essentially a sin that shall be punished. Nor is participating poorly an entirely profitable strategy. What do the successful television commercials that have helped shape the phenomenon tell us about Back 2 school marketing?

THE NEW LIFE OF THE LIVING ROOM AKA ALL EYES ON THE BIG SCREEN

1. 8. 2022 | 12 min read Recent years have accelerated the growth of media consumption on a global scale - especially when it comes to home use, as our living rooms have become the epicenter of a whole new lifestyle. What does this mean for advertisers and broadcasters themselves, and how can they use it to their advantage? This was the aim of the current research “New Life of the Living Room”, which was jointly carried out by smartclip a RTL AdConnect.

CREATIVE ADS MAKE YOU FORGET BORING ONES

27. 7. 2022 | 2 min read The power of creative advertising: creative ads impair recall and attitudes toward other ads /

HOW TO REACH CONSUMERS WATCHING BOTH LINEAR AND STREAMING TV

26. 7. 2022 | 4 min read Using connected TV to go after cord-cutters is only part of the story

STORYTELLING EXPERT FRANK ROSE ON NARRATIVE THINKING IN A DIGITAL AGE

26. 7. 2022 | 15 min read Technology has turned the whole world into storytellers by giving us new means and new motives to share our tales. Journalist and author Frank Rose discusses how stories shape our reality and how to navigate narratives in a digital world.

THE “MAPPING THE MOODS” STUDY REVEALS THE RELEVANCE OF CONTEXT IN MEDIA VIEWING

25. 7. 2022 | 4 min read Technological developments in the world of media affect viewing. A new study commissioned by Screenforce provides evidence of new patterns of video consumption among the expanded population.

FIVE KEY PRIORITIES FOR DELIVERING EFFECTIVE ADVERTISING

23. 7. 2022 | 3 min read WARC today releases ‘Anatomy of Effectiveness: 2022 Edition’, a white paper giving brand marketers, advertising agencies and media owners a fresh perspective on the five key building blocks of effectiveness.

IS THERE A CRISIS COMING? LET THE COMMERCIALS RUN!

21. 7. 2022 | 2 min read Want more market share? Arm yourself with patience and do nothing at all with your marketing budget. Because during a recession, all you have to do is just hang in there and your brand will grow. Why is that?