SEE HOW THE FILMING OF THE ONEPLAY CAMPAIGN – A JOINT PLATFORM OF TV NOVA AND O2

6. 3. 2025 | 5 min read TV Nova and O2 launch Oneplay - a service combining TV and streaming. The campaign, symbolizing a journey into endless entertainment, started on 25 February with a press conference and the first spot. It will run a total of four spots and appear on TV, print, radio, online and outdoor.

SUPER BOWL: ADS DOMINATED BY CELEBRITY, HUMOUR AND NOSTALGIA

5. 3. 2025 | 6 min read This year's Super Bowl ads were noticeably less controversial than in the past, according to an analysis by Ipsos.

ČT RETAINED THE LEAD IN FEBRUARY, NOVA CONTINUES TO GROW. IT HAS THE BEST RESULTS ALSO IN PRIME-TIME

5. 3. 2025 | 3 min read Czech Television channels had the highest share in the universal 15+ group in February. However, the Nova group, which has the most airtime and also the share in younger audience groups, is growing the most.

TV ADVERTISING DESERVES AN OSCAR FOR ITS EFFECTIVENESS AND CREATIVITY

3. 3. 2025 | 7 min read It is time for the annual Academy Awards. But this prestigious film event is not just a celebration of the art of cinema. It is also a major marketing opportunity. During the gala evening, exclusive advertising spots appear on the screen, costing astronomical sums. Luxury brands, film studios and technology companies use this moment to showcase their latest campaigns. Each year, the Academy Awards offer a close link between television advertising and the film industry.

THREE TIPS ON HOW TO ENGAGE CUSTOMERS WITH ADVERTISING AND NOT BURN THE BUDGET

3. 3. 2025 | 5 min read There are several ways to get viewers' attention with your creative without having to invest millions, writes Votějch Prokeš of Behavio.

JAN ČADEK: THE REVOLUTION IN THE PRIMA GROUP BUSINESS WILL HAPPEN. I’M A FAST-PACED PERSON, I DON’T LIKE TO STAND STILL

3. 3. 2025 | 4 min read In a closely monitored tender that took place last autumn, Jan Čadek, an experienced media manager who has been the head of the radio (since 2018) and online (since 2023) divisions at Prima's Media Club, became the new commercial director of Prima Group. He took up his new post after Vladimír Pořízek on 1 January 2025, and gave his first interview for the business podcast První liga.

FROM ORDINARY USER TO INFLUENCER: HOW REALITY SHOWS ADJUST THE RULES OF THE GAME

2. 3. 2025 | 3 min read The ways in which people gain public recognition have changed with the massive rise of reality shows. While in the past, the path to popularity was associated with traditional media platforms, today, even ordinary social media users have the chance to become celebrities by participating in reality shows. At least for a week or so.

ÓČKO REDUCED ITS SATELLITE BROADCASTING, WITHDREW FROM ASTRA

1. 3. 2025 | 1 min read Music television Óčko has ended its satellite broadcasting via Astra satellite at the end of February at the position 23.5 degrees East. Only sister station Óčko Star remains in this distribution, which continues to broadcast uncoded.

PROSPECTIVE CZECH NAKED ATTRACTION CONTESTANTS ARE A PLEASANT SURPRISE

28. 2. 2025 | 10 min read Casting for the Czech version of the reality show Naked Attraction is still underway. People interested in participating in the show are those who want to meet a potential partner, says psychologist Hana Mezerová.

CZECHS WATCH MOVIES MORE THAN ONCE A WEEK, ALMOST A THIRD WATCH THEM DAILY

27. 2. 2025 | 4 min read Over half of Czechs watch movies more than once a week, both at the cinema and at home. Up to 28% watch them daily or almost daily.

PRIMA’S HEAD OF CONTENT ON THE NEWS: PRIMA STEPS INTO THE REALITY SHOW, NEW ZOO ON TV MEETS THE GOAL

27. 2. 2025 | 1 min read We want more content exclusively for streaming, announces Lenka Hornová. And about the Zoo New Beginnings series two months after its launch, she says: we are not in the red, but we have higher ambitions.

SHOPPABLE ADS WILL BE A TOP FOCUS FOR BRANDS IN 2025

26. 2. 2025 | 3 min read The allure of closed-loop measurement and “collapsing the funnel” fuels investment in shoppable media Media and commerce continue to converge. Shoppable ads and other integrated marketing formats remain a focal point for retailers, social networks, CTV platforms, broadcast TV networks, and online publishers. As these lines blur, brands are seizing new opportunities to connect content and commerce.

NEW SPORTS CHANNELS ONEPLAY WILL NOT BE WITH OTHER OPERATORS

26. 2. 2025 | 3 min read PPF Group is increasing the number of its original sports channels and adjusting their offerings with the launch of Oneplay.

PRIMA AND SKYLINK AGREE TO EXTEND DISTRIBUTION CONTRACT

26. 2. 2025 | 2 min read Since the beginning of the year, intensive negotiations have been underway for the distribution of Prima Group channels on the Skylink platform.

STREAMING SERVICES ARE CHANGING: VOYO IS OUT, ONEPLAY IS IN. AMAZON AND MAX ADJUST PRICES

26. 2. 2025 | 11 min read The merger of Voyo and O2 TV is a big change on the Czech market, which will also affect the price. After last year's price increase for Netflix, Max, SkyShowtime and Disney+, this year the payment terms are also changing for Amazon Prime Video. Max, on the other hand, is adjusting its tariff for long-term customers. It is therefore increasingly important for users to actively manage their subscriptions, which can save them thousands of crowns a year. The Diary's overview can help with platform selection. Oneplay The largest Czech streaming platform Voyo is closing together with another giant, O2 TV. However, a joint project called Oneplay will be created. The new product will be available in the Czech Republic from March 10 and will offer four subscription options. The basic one called Komfort costs CZK 199 per month and will offer over two thousand movies and 55 TV channels. Viewing is limited to one device.

PRIMA PLUS WILL PRESENT THE SERIES THE CASE OF THE DANCER, ABOUT PEOPLE AND HORSES OR THE NIGHT OPERATOR

26. 2. 2025 | 3 min read Video platform prima+ has unveiled its programming plans for this year on the occasion of its second birthday.

LIMITING REWINDING OF ADS IN REWATCH IS ALSO PLANNED BY NOVA

26. 2. 2025 | 1 min read Nova TV is planning to limit the possibilities for rewinding ads in the reverse view soon.

ONEPLAY TO LAUNCH AD-SUPPORTED SUBSCRIPTION MODEL IN 2026

26. 2. 2025 | 5 min read The launch of Oneplay will bring opportunities for advertisers. However, it won’t be from the start. The introduction of a hybrid subscription with ads is planned for 2026.