WHY BRANDS SHOULD EMBRACE POSITIVE MALE PORTRAYALS

12. 3. 2025 | 2 min read Positive male portrayal delivers strong ad effectiveness, according to data from Ipsos. The GEM Index The research firm regularly measures people’s responses to gender portrayal in ads, which feed into its gender equality measure index (GEMTM Index). An analysis of the GEMTM scores from more than 2,000 ads featuring men or boys indicated that those ads scoring high vs. low on positive masculine gender portrayal were +37% stronger on measures of sales lift. High-scoring ads were also +38% stronger on measures of equity share gain. Why it matters There’s a push to change how women are depicted in advertising, but Ipsos’ Samira Brophy notes that marketing is guilty of reinforcing male stereotypes as much as it is female ones. That makes little sense in terms of effectiveness – ads with expressionless or unengaged men scored poorly in the Ipsos index.

TV NOVA ALREADY KNOWS WHAT WILL REPLACE THE SERIES ‘JEDNA RODINA’ IN THE AUTUMN

12. 3. 2025 | 5 min read TV Nova will continue in the autumn television season with one title scheduled for Tuesday and Thursday prime time.

PRIMA+ VIDEO LIBRARY UNDERGOES A FACELIFT, RESPONDS TO ONEPLAY

12. 3. 2025 | 1 min read The streaming service prima+ has announced enhancements to its platform, including a simplified user interface and expanded availability to other brands of smart TVs.

PLAYFUL CONSISTENCY: THE SECRET TO SUPER EFFECTIVE ADVERTISING

12. 3. 2025 | 5 min read In advertising, we often over-emphasize the importance of novelty—the newer, the sexier, right? Wrong!

WOMEN’S SPORTS SCORE HUGE 56% INCREASE IN AD IMPACT

11. 3. 2025 | 3 min read EDO report reveals a surge in women's sports viewership in 2024 fueled ad growth.

IT WILL TAKE THREE MONTHS TO TRANSFER ALL O2 TV CUSTOMERS TO ONEPLAY

11. 3. 2025 | 2 min read Operator will gradually convert customers to the new service, which was created by merging with Nova's streaming video platform Voyo.

STUDY USA: CONSUMERS WANT MORE SHOPPABLE TV EXPERIENCES

11. 3. 2025 | 2 min read A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected TVs and that many consumers are already using their CTVs to find and buy products.

TV SALES UP SIX PERCENT LAST YEAR, DEMAND DRIVEN BY STREAMING

11. 3. 2025 | 3 min read Television continues to maintain its firm place in Czech households. According to market data, TV sales rose 6% year-on-year to 606,000 units last year. A key driver of the TV market is the boom in streaming platforms, which is accelerating the need to replace outdated TVs with new smart TVs with internet connectivity.

STUDY UK: YOUTUBE VIEWERSHIP PERCEIVED AS ‘BIGGER THAN IT IS’ IN UK

11. 3. 2025 | 4 min read YouTube accounts for 7% of TV set viewing in the UK, according to Barb data presented at last week’s Thinkbox event, Trends in TV 2025.

SURVEY USA: MORE VIEWERS TURN TO STREAMING FOR SPORTS

10. 3. 2025 | 3 min read The latest wave from Hub’s sports tracker shows that in just one year, streaming platforms have made great strides toward becoming the “home base” for sports

GOLDEN DRUM OPENS APPLICATIONS, DEADLINE IS 22 AUGUST

10. 3. 2025 | 2 min read The Golden Drum Festival is now accepting applications. Projects that took place between August 22, 2024 and August 22, 2025 are eligible to apply.

ONEPLAY IS STARTING. WHAT’S GOING TO HAPPEN? AND IS IT BETTER TO CANCEL VOYO OR O2 TV?

10. 3. 2025 | 7 min read From Monday 10 March, a new service called Oneplay is launching, merging O2 TV and Voyo. We summarise what it will mean for subscribers to these services.

INTERNATIONAL WOMEN’S DAY: CAMPAIGNERS CALL FOR FASTER PROGRESS

9. 3. 2025 | 4 min read Brands and organisations are using the celebration of International Women's Day to draw attention to the problems women still face. Action is needed, they say.

CZECH LION: BEST FILM OF THE WAVE, MARKOVIC METHOD SERIES: HOJER

9. 3. 2025 | 2 min read A total of 29 titles competed for the awards, which are given by the Czech Film and Television Academy (ČFTA) in the final voting.

STUDY USA: MOST CONSUMERS ARE UNCOMFORTABLE WITH AI-GENERATED ADS

7. 3. 2025 | 2 min read Nearly two-thirds (65%) of US adults feel at least somewhat uncomfortable about AI-generated ads, according to September 2024 data from EMARKETER and CivicScience.

THE END OF SATELLITE TV IN THE CZECH REPUBLIC? SO FAR ONLY A SEEMING

7. 3. 2025 | 5 min read As of the beginning of 2025, the fifth Czech station will leave the distribution via Astra satellite in the Czech Republic. For the uninitiated, it may look like the era of this platform is coming to an end in the region.

ONEPLAY FEATURES HES, ČECH AND OTHERS FROM VOYO AND O2 IN THE CAMPAIGN

7. 3. 2025 | 3 min read The campaign features an elevator that takes viewers through the different floors of Oneplay's entertainment and sports worlds.

FOUR CHANNELS ONEPLAY SPORT WILL START BROADCASTING. WHERE WILL FOOTBALL, HOCKEY AND OTHER SPORTS BE?

6. 3. 2025 | 5 min read The O2 TV Sport channels are becoming Oneplay Sport stations. Where will the Chance League, MOL Cup or Tipsport extraliga be broadcast from Monday?