STUDY UK: TV ADVERTISING BOOSTS PERFORMANCE MEDIA OUTCOMES

20. 3. 2025 Investment in TV advertising makes performance media spend go further, according to a new study by GroupM.

IS A BRIGHTER FUTURE COMING? WITH A TOUCH OF EXAGGERATION, MIND POSITIVITY IN TV ADVERTISING AIMS TO OFFER A MANUAL TO HAPPINESS

20. 3. 2025 Every year, the International Day of Happiness is a reminder of the important role positivity plays in everyday life – and the advertising world is no exception. For some time now, mind positivity has become a key strategy for brands willing to reach customers not only effectively but also with emotions that leave a lasting impression. How can joy, hope, and authenticity turn advertising into inspiration and build loyalty?

ILLEGAL CONTENT FROM PREHRAJ.TO AND DATOID WILL DISAPPEAR THANKS TO AN AGREEMENT WITH AKTV

20. 3. 2025 The Association of Commercial Television (AKTV) has entered into a new settlement agreement with the services Přehraj.to and Datoid. The operators of these services have agreed to work with ACPV members to prevent the illegal sharing of protected works.

HUB: CONSUMERS STRUGGLE TO DIFFERENTIATE STREAMING SERVICES

19. 3. 2025 Consumers are struggling to find competitive advantages between subscription streaming video services, according to new data from Hub Entertainment Research. Despite strong awareness of many places to watch TV and movies, there has been a decline in viewer confidence in SVOD platforms clarifying what makes their service distinct from one another.

DESPITE A LARGER LOGO, PEOPLE DON’T ASSOCIATE AN AD WITH A BRAND

19. 3. 2025 For many brands, branding is all about a bigger logo and name, but that’s not enough, says Arnad Debia, Global Creative Development Director at Ipsos.

LAST YEAR, THE ADS FOR DOVE AND THE CZECH PHILHARMONIC RESONATED THE MOST AMONG CZECHS

18. 3. 2025 The Dove and Czech Philharmonic advertisements scored the highest among Czech consumers last year, but Fio banka, Benu and ČAP also scored, according to an Ipsos analysis.

TV VIEWERS’ EXPECTATIONS HAVE INCREASED. THEY NOW EXPECT A TOP-TIER EXPERIENCE

17. 3. 2025 Dramedy Productions has completed the construction of another film studio and plans to further expand its Dramedy Studios. It primarily targets the television production segment, explains co-owner Filip Bobiňski.

PRIMA WILL INCLUDE THE SERIES HORKY SVET, JAKUB A SARA, CHALUPARI AND PARTAK NA BATERKY

17. 3. 2025 Television Prima will offer several new shows in April prime time.

HBBTV ASSOCIATION ANNOUNCES DATE FOR HBBTV 2025 SYMPOSIUM

16. 3. 2025 The 13th HbbTV Symposium and Awards will take place on 12th-13th November 2025 in Istanbul, Turkey. The annual key summit of the connected TV industry will be co-hosted with TVekstra, a leading provider of addressable advertising solutions for broadcasters and advertisers.

THE 25 BEST SUPER BOWL ADS OF THE PAST 25 YEARS

15. 3. 2025 From Pepsi's collab with Britney Spears to Bud's 'Wassup?' ADWEEK selects 25 of the best Big Game commercials since 2000.

STUDY USA: ONE IN FOUR AMERICANS SPEND OVER $100 A MONTH ON STREAMING AND SUBSCRIPTIONS

14. 3. 2025 A new study of 5,000 US subscribers has found they’re finding new ways to save money through bundling.

NOVA SPORT AND LIVESPORT TEAM UP TO SHARE SPORTS VIDEO CONTENT

14. 3. 2025 Partnership to bring direct sharing of video highlights from major football and MMA matches to the Livesport website and mobile app

POSITIVE EFFECT OF ADS DURING THE SUPER BOWL 2025: TELEVISION SUPPORTS BRAND SEARCHES

13. 3. 2025 The goals and strategies of brands advertising during the Super Bowl vary. However, for all of them – regardless of their goal – television advertising viewed on various screens (Multiscreen TV) delivered excellent results in the middle part of the marketing funnel. It significantly increased brand searches of all types. This is the conclusion of a study conducted by VAB, which focused on the impact of Super Bowl 2025 ads on consumer behaviour.

RATINGS IN THE CZECH REPUBLIC ARE DOMINATED BY BIG RETURNS. PRIMA CELEBRATES WITH A HRDINA, NOVA WITH SPECIALISTÉ

13. 3. 2025 In the last few days and weeks, the most successful series were those that viewers already know well. On the other hand, the weekend viewership of the Český lev fell slightly.

WHY BRANDS SHOULD EMBRACE POSITIVE MALE PORTRAYALS

12. 3. 2025 Positive male portrayal delivers strong ad effectiveness, according to data from Ipsos. The GEM Index The research firm regularly measures people’s responses to gender portrayal in ads, which feed into its gender equality measure index (GEMTM Index). An analysis of the GEMTM scores from more than 2,000 ads featuring men or boys indicated that those ads scoring high vs. low on positive masculine gender portrayal were +37% stronger on measures of sales lift. High-scoring ads were also +38% stronger on measures of equity share gain. Why it matters There’s a push to change how women are depicted in advertising, but Ipsos’ Samira Brophy notes that marketing is guilty of reinforcing male stereotypes as much as it is female ones. That makes little sense in terms of effectiveness – ads with expressionless or unengaged men scored poorly in the Ipsos index.

TV NOVA ALREADY KNOWS WHAT WILL REPLACE THE SERIES ‘JEDNA RODINA’ IN THE AUTUMN

12. 3. 2025 TV Nova will continue in the autumn television season with one title scheduled for Tuesday and Thursday prime time.

PRIMA+ VIDEO LIBRARY UNDERGOES A FACELIFT, RESPONDS TO ONEPLAY

12. 3. 2025 The streaming service prima+ has announced enhancements to its platform, including a simplified user interface and expanded availability to other brands of smart TVs.

PLAYFUL CONSISTENCY: THE SECRET TO SUPER EFFECTIVE ADVERTISING

12. 3. 2025 In advertising, we often over-emphasize the importance of novelty—the newer, the sexier, right? Wrong!