COMPANIES ARE BACKING OUT OF PRIDE SPONSORSHIP. INCLUSION IS BEING REPLACED BY FEAR OF POLITICAL CONSEQUENCES

8. 6. 2025 | 3 min read June, the month of LGBT+ celebrations, is much quieter than usual in the United States this year. A number of major brands have decided to withdraw or significantly reduce their sponsorship of Pride festivals and other events.

NOVA AND PRIMA ACCELERATE DIGITAL DISTRIBUTION. THE MARKET WILL CONSOLIDATE

5. 6. 2025 | 4 min read The largest commercial television stations, Nova and Prima, do not want to leave the terrestrial platform. At the same time, however, they are picking up the pace in digital distribution. This was also prompted by the launch of the Oneplay platform, according to discussions at the Digimedia 2025 conference.

BBC TO END TERRESTRIAL TV, PPF TO DEVELOP ONEPLAY. WILL STREAMING WIN OUT?

4. 6. 2025 | 5 min read The British public broadcaster BBC is planning a revolutionary step in traditional television broadcasting after 2030. Its strategy is essentially in line with that of the PPF Group, which is building on an online future.

STUDY: 61% OF WEEKLY TV VIEWING TAKES PLACE ON STREAMING SERVICES

4. 6. 2025 | 2 min read More U.S. viewers now say they use FAST services to watch live content (40%) than cable and satellite, according to Horowitz Research

DELAYED TV VIEWING IS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE

4. 6. 2025 | 3 min read Data shows that the percentage of delayed TV viewing in the Czech Republic is higher than the European average.

IS TV ADVERTISING STILL EFFECTIVE IN 2025?

3. 6. 2025 | 5 min read How can you ensure your campaigns deliver maximum ROI? Let's dive into the science behind successful TV advertising and explore why behavioral methods provide better insights than traditional ad testing approaches.

MYTHS ABOUT GEN Z CAN HARM MARKETING

2. 6. 2025 | 7 min read This year’s Best Brands competition revealed which brands are particularly well received by members of Generation Z. Numerous myths about this generation were also uncovered – and debunked.

SLEDOVANITV ADDS PRIMA+, CHANGES PRICES AND TV PACKAGES

2. 6. 2025 | 3 min read The SledovaniTV television service offering is expanding to include the prima+ streaming service. At the same time, there will be changes to the television packages and their prices.

BUILDING BRAND TRUST IS LIKE ‘BUILDING THE EIFFEL TOWER WITH MATCHES‘

2. 6. 2025 | 7 min read Building trust takes a long time, it is laborious, and the entire result can collapse in an instant, according to the Communication Summit conference.

NOVA TO LAUNCH FARMA ČESKO IN JUNE, KEY SUMMER PROGRAMME TO BE BROADCAST DAILY

2. 6. 2025 | 3 min read The reality show takes place on a farm where contestants, cut off from the outside world, take care of animals, complete tasks and compete against each other for a prize.

STUDY USA: 18-TO-34-YEAR-OLDS SPEND MORE FOR STREAMING, CHURN MORE OFTEN

2. 6. 2025 | 3 min read A new survey puts a spotlight on the streaming behavior of 18-to-34-year-olds finds those viewers pay more for content than other age groups, but are more likely to churn if they fail to get what they crave, according to Ampere Analysis.

YOUNG PEOPLE ARE RETURNING TO TELEVISION: NEW APPROACHES TO MEDIA PLANNING

1. 6. 2025 | 5 min read A study by Freewheel confirms the levelling of viewing habits and the growing role of ad-supported streaming.

MORE THAN JUST PROMOTION: HOW ADVERTISING CAN CREATE VALUE

31. 5. 2025 | 3 min read Advertising can do much more than just increase sales. Brand support is and will continue to be a valuable tool that enriches the lives of both people and brands – starting with creating an emotional connection, through premium pricing, to embedding the brand within culture.

TV SERVICES AND VOD MUST BECOME MORE ACCESSIBLE TO PEOPLE WITH DISABILITIES FROM JULY

30. 5. 2025 | 4 min read By the end of next month, specifically by 28 June, pay-TV operators and video-on-demand services must significantly improve access to their content. They must accommodate both hearing and visually impaired users.

OUT-OF-HOME MEASUREMENT HAS LED TO AN INCREASE IN TV VIEWING AND GRP IN POLAND

30. 5. 2025 | 6 min read The specific impact of introducing out-of-home TV audience measurement is described by Wojciech Kowalczyk in an interview with Atmedia expert talks, based on the Polish experience.

OVER 80% OF COMPANIES IN CREATIVE INDUSTRIES USE AI

30. 5. 2025 | 4 min read Within three years, every second Czech company should be using AI. Globally, this figure exceeds 80% in creative industries.

STUDY WARC: WHAT MARKETERS NEED TO KNOW ABOUT RAISING BRAND AWARENESS

30. 5. 2025 | 2 min read Brand awareness might be seen as a “fuzzy” metric – it doesn’t help that it’s often used as a proxy for “top-of-funnel” goals, for example – but it can be a valuable goal in itself and a success indicator for marketers, boosting both ROAS and sales.

THE CZECH REPUBLIC IS TO INCORPORATE THE EMFA MEDIA FREEDOM LAW. WHAT WILL IT BRING?

29. 5. 2025 | 11 min read What will the European Media Freedom Act (EMFA) bring? A discussion at the Journalists' Forum examined what the new legislation will bring.