LINEAR TV DRIVES HIGHER ENGAGEMENT FOR QSRS THAN STREAMING, STUDY FINDS

9. 6. 2024 | 2 min read Among quick-serve restaurant brands, consumer search engagement as a response to TV advertising is still higher when the ad runs on linear TV rather than on a streaming platform.

STUDY USA: MORE THAN HALF OF VIEWERS FRUSTRATED ABOUT FINDING CONTENT

7. 6. 2024 | 3 min read Survey of U.S., European viewers indicates only a quarter of respondents can access all of their content in one place.

FORUM MEDIA 2024: INTRODUCING THE FIRST ELEVEN INTERNATIONAL SPEAKERS

6. 6. 2024 | 4 min read Artificial intelligence as an aid to communication, research and the fight against disinformation - these are the main topics of this year's annual MAM conference.

STUDY USA: FAST CHANNEL GROWTH ACCELERATES

6. 6. 2024 | 4 min read Fast channels continue to grow in numbers, viewing time and ad impressions YoY according to Amagi.

TARGETED ADVERTISING IS NOT YET VERY ATTRACTIVE TO THE MAJORITY

5. 6. 2024 | 3 min read The negative attitude of Czech society towards advertising is also reflected in targeted advertising. More than a third even mind it, according to research by Nielsen and ResSolution Group.

GENERATION Z AND CLASSICAL MEDIA? BETTER THAN IT LOOKS

3. 6. 2024 | 3 min read This year's Innovation Lab focused on ways to most effectively reach Gen Z customers. Surprisingly, traditional media did not fare badly.

LGBTQIA+ COMMUNITY SUPPORTS BRANDS THAT SUPPORT THEM

2. 6. 2024 | 3 min read The LGBTQIA+ community is under legislative pressure across the US. A Horowitz study shows why brands should support them. Horowitz Research has released pretty strong consumer information showing that brands that support the LGBTQIA+ community do see a solid payoff.

ATTENTION PLANNING: THE NEW STANDARD FOR ADVERTISING CAMPAIGN PLANNING

30. 5. 2024 | 3 min read Pay per impression and even impression viewability metrics are no longer enough in digital advertising today. The key is the attention the ad gets, writes Zuzana Horáková from Omnicom Media Group.

MEDIA CLUB GETS CLOSER TO SPORT THANKS TO THE INCLUSION OF CANAL+

27. 5. 2024 | 11 min read Media Club has expanded its inventory for video advertising sales to include Canal+. It brings sports content as well as quality of reach, says Petr Hatlapatka.

STUDY AUSTRALIA: THINK TWICE BEFORE ABANDONING LINEAR TV: THREE-YEAR STUDY SHOWS ADVERTISERS SWAPPING OUT FOR VIDEO GO BACKWARDS

26. 5. 2024 | 7 min read An analysis of more than 500 Australian brands spanning three years found that most advertisers who jumped ship to VOD lost market share. What does this mean for advertisers as linear TV audiences decline? Especially those that have almost entirely swapped linear for VOD over the last year thinking it will do the job. Risky strategy, per Adgile Media boss Shaun Lohman, who unpacks findings that run counter to the narrative brands are being fed. What you need to know: • Adgile mapped the performance of over 500 Australian brands over the last three years.

GENERATION Z IS INSPIRED TO TRAVEL BY SOCIAL MEDIA

23. 5. 2024 | 6 min read Spontaneity, variety and a lively programme day and night are what young travellers expect from travel. How do Czech travel agencies reach them?

LIVE SPORTS BROADCASTS ATTRACT MILLIONS OF VIEWERS WORLDWIDE. THE GLOBAL POPULARITY OF ICE HOCKEY PRESENTS AN AMAZING ADVERTISING OPPORTUNITY

23. 5. 2024 | 8 min read Advertising on sports TV channels or at key events allows companies to hand their brand to a huge number of viewers on a silver platter. In addition, advertisers can be sure that ad spots will be seen by viewers who are enthusiastic and engaged with the content, reducing the likelihood of skipping or ignoring ads. Social identity Sports fans are highly engaged viewers – and this is especially true for live broadcasts. But when it comes to major sporting events, even those who normally don’t enjoy sports can’t take their eyes off the screen. During a major sporting event, such as the current World Ice Hockey Championship, the whole nation becomes a sports fan. Watching sport in large numbers creates a sense of community – and this group experience tends to be a unique experience that fulfils a deep-seated human need for belonging.

CTV HAS HIGH AD USAGE AND ACCEPTANCE RATES, WHICH IS ATTRACTIVE TO ADVERTISERS, A NEW GOLDBACH STUDY FINDS

22. 5. 2024 | 9 min read More than half of respondents find advertising on connected TV acceptable and informative, according to a new Goldbach study. The study also found that advertising on CTV has an activating effect, with a third of respondents remembering the ads and using them to learn about products and ultimately buy them.

DANIEL TVRZ: WE WILL ALSO INTRODUCE ATTENTION AS A PURCHASING METRIC

20. 5. 2024 | 11 min read More and more clients are realising that their production has an impact on the environment, even in the field of advertising communication, says Teads' chief executive Daniel Tvrz.

FROM SMOKE SIGNALS AND PIGEONS TO AI AND FREE STREAMING. TELECOMMUNICATIONS HAVE SHAPED THE WORLD AND SOCIETY SINCE TIME IMMEMORIAL

17. 5. 2024 | 15 min read 17 May is the date dedicated annually to World Telecommunication and Information Society Day under the auspices of the International Telecommunication Union. You may ask why something like this should be celebrated at all, but the answer is obvious. The world today is the way it is because of telecommunications, which of course has its downsides, but the positives far outweigh the negatives. You still don’t believe it? Then remember how far telecommunications have come over the ages. But you have to start many hundreds of years before Christ...

ADC AWARDS: AGENCY OF THE EVENING IS DDB, GRAND PRIX FOR FOFRTASKA

16. 5. 2024 | 5 min read The title of Agency of the Evening at the ADC Czech Creative Awards went to DDB. The client of the year was Všeobecná zdravotní pojišťovna.

CZECHS HAVE ICE HOCKEY IN THEIR DNA. MILLIONS OF PEOPLE WATCH THE GAMES, ADVERTISERS ARE REAPING THE BENEFITS

16. 5. 2024 | 7 min read The moments when the heart of the Czech nation beats to the rhythm of the chants of the fans in the stands and the eyes cannot tear themselves away from the puck sliding down the ice are extremely emotional and unforgettable. The cries of “Goal!” rock the windowpanes in towns and villages, especially when it is the World Championship. Czechs have simply had ice hockey in their DNA since the beginning of the last century. Anyone who doesn’t have the opportunity to attend the games live is usually glued to the TV screen. It is no wonder that on every major hockey occasion, such as the ongoing World Championship, loads of hockey-themed advertisements pop up.

COMMERCIAL TV STATIONS PROPOSE MORE RESTRICTIONS ON SPONSORSHIP AND ADVERTISING ON ČT

13. 5. 2024 | 15 min read Sponsorship of only longer programmes, limited number and length of sponsorship messages, limitations on product placement and advertising on ČT sport, and zero advertising online are some of the ideas of commercial broadcasters about changes in the placement of commercial messages on Česká televize (Czech Television, ČT).